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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
At EmailOctopus, we do everything we can to keep our prices as low as possible. Our mission is to help you save up to 90% on your email marketing – while still ensuring first-class deliverability. We’re everything you need from an email marketing platform, but for a fraction of the cost. So how do we [...]
Almost five months on from the implementation of the European Union’s new General Data Protection Regulation, that question might seem a little overdramatic. But in the height of pre-regulation speculation in May 2018, many marketers and commentators were concerned that the new rules and enhanced data protection enforcement could be the final blow to email [...]
We have two aims at EmailOctopus: making your email marketing affordable, and building an easy-to-use platform. We’ve already ticked the low cost box, so our focus over the past few months has been to make improvements to how our customers build campaigns. Today, we’re excited to announce a new feature which will make it incredibly simple [...]
I rehearse my opening line one more time for good measure. Wiping away a bead of nervous sweat, I open the office door and walk in for my interview. Just like that, I forget everything I needed and wanted to say. Perhaps the most adorable dog – Alfie – jumps at me, wraps his paws [...]
Our customers use EmailOctopus to promote everything from celeb gossip to erotic fiction. Whatever you’re using email for, we’re happy to have you on board. This post is for all the event promoters out there: we caught up with Jonny from ticketing platform Ticket Tailor to find out why email should be your go-to marketing [...]
Last month, my wife and I moved from London to Vancouver. It was a great opportunity for us: to see new places, meet new people and take a break from our hectic London commutes. But for me, it meant saying a reluctant goodbye to the EmailOctopus office and our small but mighty team in the [...]
With just a week until the new GDPR legislation is introduced, inboxes are overflowing with re-consent emails. These emails ask the recipient to re-confirm their interest in receiving communications, and state that no further emails will be sent after May 25th if they decline (or ignore the email altogether). Over the past two weeks we’ve collected [...]
The General Data Protection Regulation (GDPR) is one of the new marketing regulations coming into force on 25 May, 2018, and many marketers are wondering what changes they need to make to their email list to be compliant. Do I need to re-opt-in my subscribers? Not necessarily. The guidance from the ICO is that you [...]
The fashion industry is one of the most competitive around and what ultimately separates successful businesses from the rest is their marketing, both online and through more traditional channels like print. At EmailOctopus we’re always keeping an eye on the latest trends in email marketing: how companies are onboarding their users, how they spread the [...]
It’s been a long time coming, but today we’re excited to launch additional list fields. Our biggest single update to EmailOctopus since our launch in 2014. For the past 3 years, we’d restricted you to only storing 3 values, a first name, last name and email address. From today onwards, you can now add additional [...]
The keener eyed of you may have noticed a couple of updates to the EmailOctopus platform over the past week. Those updates are custom domains, which allow you to use your own domain to track clicks and host unsubscribe pages, and a re-worked campaign process. The re-worked campaign flow Our campaign flow has been completely overhauled, [...]
Today we’re excited to announce a new official integration between EmailOctopus and OptinMonster. OptinMonster is one of the most widely used opt-in form providers, with over 1 billion users a month seeing an OptinMonster form. The platform introduces a wide range of beautiful opt-in form designs ranging from popup forms to forms which slide-in on [...]