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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox

When we wrote the first line of code, 4 years ago, for what would be EmailOctopus, we didn’t expect to be where we are today with thousands of customers having sent over 1.6bn emails. Unlike traditional businesses, web startups often don’t build a business plan or invite the mayor to cut the red tape at a [...]

MailOptin is a WordPress plugin which is built to convert your website visitors into email subscribers and customers. The plugin, which offers a great free plan, is beautifully designed and integrated into WordPress allowing you to launch a huge range of lead generation forms, including exit-intent triggered popups and slide in forms. Now with the [...]
EmailOctopus, like most SaaS businesses, answer hundreds of questions from our customers a week. Occasionally these questions are frustrating or confusing but these customers are incredibly important to the business and we put them at the forefront of what we do. One way in which we help improve satisfaction and retain users is by making [...]

Poptin is an all new platform that provides you with engaging email capture popups and welcome mats. The platform, which launched successfully last week on Product Hunt, offers a simple drag-drop interface that allows you to create high converting popups without writing a line of code. And the best part? It syncs all your captured [...]
Email marketing tends to be a hit and miss sport. The right campaigns do everything you need and the wrong ones don’t even get a bat of the eye. We live in a day and age where the standard inbox is filled with hundreds of campaigns, most of which will never get the joy of [...]
At EmailOctopus we have a process of constant innovation to ensure that our customers obtain the best value for money on our platform. We were under no illusion that our email import system was perfect and after careful consideration, we’ve developed an update to meet your demands. This update comes packed with a number of [...]

Over the past year at EmailOctopus we’ve blogged about our successes; from sending 1 billion emails through to our launches on Product Hunt. Inevitably, though, all startups and small businesses go through tougher times. Times where acquisition slows down and you have a period of slower growth, or even worse, a contraction in revenue or customers. In the past year, [...]
Tirelessly working on your email marketing campaign for hours, sometimes even days, only for computer errors and phone app glitches to prevent the customer from seeing your email? Our latest new feature is designed to prevent exactly this scenario. You can now insert a web link that allows your subscriber to view the email in [...]
If you’re a long-time user of EmailOctopus you’ll likely have copied across our HTML sign up form to your website or used our Zapier/Upscribe integrations to make it easy for users to subscribe to your marketing newsletters. For newer users, however, integrating with another 3rd party service or fiddling around with HTML can be time-consuming [...]
We’ve been busy surveying some of the hottest software companies out there, asking them what their biggest email marketing tips and tricks are. We were eager to know the things they have learnt through years of experimentation, research and trial and error and they didn’t disappoint us with their responses! Below we’ve broken down what [...]
We’ve just launched a couple of minor updates to the platform to help your email marketing workflow Mobile preview With over 53% of emails now opened on mobile devices, it’s more important than ever to ensure that your mobile works well cross device.All of our inbuilt templates are responsive, meaning they’ll render beautifully when opened [...]

Upscribe, a service to create embeddable sign-up forms for Medium, has recently released an integration with EmailOctopus. This means that now EmailOctopus users can collect sign-ups on their own Medium articles. Here’s a quick walkthrough of how you can get started: 1. Create your Upscribe form Go to upscri.be to create your Medium embeddable form (here’s [...]