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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox

Automation is very important for email marketing because it saves a lot of time with just a one-time setup. This is especially useful for businesses with limited staff. Automated emails also provide a better return on investment since they work on their own after being set up. Seeing the value of email automation, we recently [...]

We’re making a small change that’ll make a big difference to how you manage your subscribers. In July, we’re beginning rolling out a change to EmailOctopus where the Lists screen, within the dashboard, is replaced with a new Contacts page. This change isn’t just about a new name, it’s about making the platform simpler and [...]

We’ve just launched two new ways to trigger automations in EmailOctopus, based on the dates you already store for your subscribers. When setting up a new automation you’ll see the option to trigger an automation using any date field in a subscriber’s profile, either as a specific date (i.e 2nd January 2026) or on an [...]

When creating a successful newsletter, your audience is everything. Not only do you want your carefully curated emails to be read, you need them to be read in order to generate income in the form of advertising revenue. Building an audience isn’t easy though. Landing pages, pop-up forms, and advertising are all established ways of [...]

Our vision at EmailOctopus has always been to make email marketing easier. That means not only making the product affordable, but simple and intuitive to use. Over the past few months you might have noticed a few enhancements to your EmailOctopus dashboard, which all come from feedback we’ve received from thousands of our users. With [...]

Managing a growing subscriber list can be a time-consuming task, especially if you need to perform repetitive actions on multiple subscribers and that’s why at EmailOctopus we’re excited to announce a brand new feature that will make that easier than ever. A redesigned list contact screen, complete with bulk actions! Here’s how it looks: We’ve [...]

If you’ve recently signed in to EmailOctopus, you may have noticed a couple of changes to our automations. Those changes form the base for the most significant update to the EmailOctopus platform yet, which we’re excited to be rolling out in the coming months. Through speaking to many of you, we’ve heard the want to [...]

Whether you run a business, blog or just want to stay in touch with friends, EmailOctopus is designed to make reaching contacts, personalising campaigns and sending emails easier than ever. Today we’re excited to announce that Tags have been added to EmailOctopus so you can now organise your subscribers exactly the way you want to. [...]

Zapier is the go-to tool for anyone wanting to automate repetitive tasks. And connect their web-based services to push data from one source to another. With the EmailOctopus integration, Zapier enables you to connect your email marketing platform with thousands of online applications, including Shopify, ClickFunnels, Facebook Lead Ads and much more. Through the Zapier [...]

Updated July 2021 If there’s one feature that our users have been clamouring for, it’s segmentation. And it’s now available – you can create segments using custom fields and campaign activity to manage your contacts in a more meaningful way. Simply sign in to your EmailOctopus dashboard, head to your Lists and you’ll see a [...]

Need to find a contact but don’t know their exact email address? Want to locate a group of contacts based on their subscription status or when they signed up? Well, good news! Our developers been working their not-so-little socks off the past few months to bring you an improved, more advanced contact search. After an [...]

We’re delighted to announce a new integration with Carrd. Carrd is a powerful yet easy-to-use platform which allows you to build landing pages in minutes. For only $9 a year, Carrd allows you to create over 20 individual landing pages using either their pre-designed templates or by creating your own, via their drag and drop [...]