We understand the importance of choosing an email marketing platform that fits your company’s needs. That’s why we’ve compared what our platform has to offer with that of Mailchimp, our most highly regarded competitor.

Mailchimp, founded in 2001, has brought email marketing to the masses, bringing great interest to the industry in general. We're very similar tools at very different price points. If you’re on the lookout for alternatives to Mailchimp, let us help you out!

A short summary of EmailOctopus and Mailchimp

Import, host and export subscriber lists.
Manage unsubscribes and ‘bounces'
Drag and drop email builder
Wordpress/form integrations to capture user email addresses.
Segment users within a list
Drip-feed emails to your subscribers using Automation tools.
Real-time statistics including open rate, click through rate and unsubscribes.
Monthly cost for 200,000 subscribers
$395 USD
$1099 USD
Sign up for free

Comparing EmailOctopus and Mailchimp

We take a closer look at the two respective platforms, and compare their feature sets.

Importing subscribers

You can expect a similar process on both Mailchimp and EmailOctopus for importing users onto the platform. You simply export your user list from your current email service provider, and ensure the columns are formatted correctly for your new provider.

EmailOctopus and Mailchimp accept email address and name fields, a handy feature to allow you to create custom campaigns for your users.

Email newsletter design

EmailOctopus has an easy to use drag and drop email builder, which allows non-technical users to build beautiful emails very quickly. You can also input any HTML you have already. For example, if you’ve already created a newsletter, you simply copy and paste your HTML in.

Both platforms also include in-built templates, allowing you to easily create beautiful campaigns with ease. Mailchimp's templates, like EmailOctopus's, also allow drag and drop editing. For less technical users, or for those without a design already created, this can save time.

Both Mailchimp and EmailOctopus support responsive emails built in HTML, enabling you to create campaigns which display well across both mobile and desktop devices. With over 50% of emails now being opened on mobile, this feature is useful for increasing conversions.

Automation and autoresponders

EmailOctopus and Mailchimp both have built-in Automation features. This means that you can schedule and set up drip campaigns to your customers, which will run automatically. These are great for onboarding users or re-engaging older users.

Both companies offer automation in all plans, including their free plans. EmailOctopus’ free plan is larger, so if you're a startup or small company with less than 2,500 subscribers, you can still harness the power of automation at no cost.

EmailOctopus's automation is based upon lists and time. After creating a list, you can set-up a sequence to send emails in the future. This allows you to create rich onboarding experiences. With more advanced usage, with the API you can add and remove users from lists allowing you to automate emails based on site behaviour.

Mailchimp also offers similar functionality, although allows you to create more personalised automation workflows than EmailOctopus. You can integrate it with some web stores, such as Magento or WooCommerce to personalise the automation campaigns based upon products or on site behaviour. EmailOctopus offers integration with WooCommerce and Shopify via Zapier.


Both Mailchimp and EmailOctopus allow you to view and evaluate your analytics. At a glance, you can track all the important metrics such as open rates, click-through rates, unsubscribes and bounces. Both platforms also provide this data in real-time.

Mailchimp has slightly more advanced statistics, in that you are able to get more specific information. For instance, you can search a contact on your mailing list and get an overview of what lists they are on, their location, and what emails they've previously opened.


The biggest differences between these two platforms are most notable when it comes to pricing. Mailchimp is significantly more expensive than EmailOctopus, particularly if you have a list in excess of 50,000 subscribers. A list of 200,000 in Mailchimp would cost you $1099.00 per month, compared to EmailOctopus at $395.00 per month, making us the top low-cost alternative to Mailchimp. In addition, with Mailchimp's free plan your list is restricted to 2,000 subscribers, compared to 2,500 on a free plan with EmailOctopus. Mailchimp’s basic plan lacks features such as the ability to add your own HTML emails, and the Mailchimp logo is included on all communication. You'll need to upgrade to a paid plan to get the more advanced features, and that's where Mailchimp becomes expensive.

The main differences

EmailOctopus is a fantastic alternative to Mailchimp, if you're looking to send email marketing campaigns for less. It requires the same amount of set up as Mailchimp, just at a more affordable rate. We like to think we are also simpler to use!

Mailchimp advanced features, which is to be expected at its significantly greater price-point. Segmentation is the main feature difference, however EmailOctopus is looking to release this by the end of the year.

Overall your decision will come down to how much money you are willing to spend on your email marketing, and at what price you are prepared to pay for certain features. If you are prepared to devote a significant amount of your budget to your email marketing, then Mailchimp may be for you. However, if you want a straightforward, low-cost yet reliable platform, EmailOctopus is a great alternative to Mailchimp. Look out for the new features we’ll release as we continue to grow!

Why not try EmailOctopus? Our support team are on hand to help you get set-up.

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