Looking for a tool like MailerLite? We have compared our features with those of MailerLite, to assist you in deciding which application suits your company’s needs.

MailerLite, once a web design and development agency, has established itself as one of the most reliable firms for email marketing, since its set-up in 2005. EmailOctopus, although far newer to the market, is a great alternative to MailerLite: we can match their features at a much lower price point.

Our comparison of EmailOctopus and MailerLite

Subscriber list management
Handling unsubscribed and ‘bounces'

Email automation tools
Wide-range of email templates to select from
Tailored reports and insights on campaigns and automation
Integration to over 500 web services through Zapier
Monthly cost for 200,000 subscribers
$395.00 USD
$660.00 USD
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Detailed comparison of the essential services they provide

We take a closer look at the two respective platforms, and compare their feature sets.

Importing subscribers

Importing your subscribers on EmailOctopus is as seamless as on MailerLite, there's very little difference here. You simply export your contact list from your current email service provider, and ensure the columns are formatted correctly for your new provider. You can even create separate lists for targeted emails.

Both providers enable you to insert your own additional fields, such as telephone number or name, so you can add a more personal touch to your campaigns.

Email newsletter design

Regardless of whether you’ve got experience working with HTML or if you’re new to the concept altogether, you can create effective newsletter designs with both EmailOctopus and MailerLite. They both allow you to use the simple drag and drop editor which allows less technical users to build basic emails very quickly. You can also input any HTML you have already, so if you have already created a newsletter, you can simply copy and paste your HTML in.

Both EmailOctopus and MailerLite also provide you with a range of templates, so you can create simple email campaigns easily and efficiently.

Automation and autoresponders

Both EmailOctopus and MailerLite offer automation. This is a handy tool to give your email marketing campaigns a personal touch and can help you connect better with your subscribers.

MailerLite uses workflows that are designed to send out automated emails in response to particular actions.

EmailOctopus works differently: we support automation based on time and lists. After a user signs up for a list, you can send them an email at a specific interval, such as 3 days later. This feature is easy to use for technical and non-technical users alike


When it comes to pricing, the difference can become significantly apparent between the platforms as your business grows. If you’re starting at 2,500 subscribers, MailerLite charges $15 each month, whereas EmailOctopus offers a starter plan with up to 2,500 subscribers for free. At 250,000 subscribers, MailerLite will charge you the high price of $885 each month. If we set this against our comparatively low price of $505 each month for the same amount of subscribers, it’s easy to see why we think EmailOctopus is a logical alternative to MailerLite.

The main differences

The main difference between EmailOctopus and MailerLite is their respective pricing. The features, though not identical, are incredibly similar. Any feature differences become increasingly minor when you realise how much you could save with us!

Why not give EmailOctopus a try? Our customer support team is on hand to help you get set-up and answer your questions.

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