Comparing your options for email marketing? At EmailOctopus we’ve done it for you! Here we look at EmailOctopus and see how its features compare to ConvertKit, a prime choice for professional bloggers.

Our comparison of EmailOctopus to ConvertKit

Complete list management
User-friendly list import and export features

Customisable sign-up forms with a professional look
Beginner friendly automation
Newsletter templates
Blogger friendly integrations with Wordpress
Integrations with over 500 services
Free trial
Monthly cost for 2500 subscribers, sending 1 email per week
FREE (inc Amazon SES fees)
$49.00 USD
Try free for 14 days

The complete EmailOctopus and ConvertKit comparison

We take a more indepth look at the features of the two respective platforms.

Importing subscribers

Transferring your contacts is as simple on both platforms as you can imagine. This can be done through uploading your CSV file, making it easy to transfer from your current email marketing provider, or by inputting the details manually. This process is virtually seamless and can be done quickly by users with any level of expertise.

Email newsletter design choices

With EmailOctopus,the opportunities to design email newsletters are endless. EmailOctopus range their options from plain text emails, using HTML to create your own designs, or even select from a wide range of ready to use templates available to all our plan users. ConvertKit limit their designs to plain text emails, while plain text can be effective, it does limits your options when you're really looking to catch the eye of subscribers.

Automation and drip campaigns

Ever wanted to give your emails that personal touch? Through the use of automation, that becomes easier than ever. Both EmailOctopus and ConvertKit allow you to use automation to in order to send timed emails to your subscriber list.

You now have the opportunity to make a new subscriber feel right at home through by setting up a drip campaign. At EmailOctopus it’s easy to use, it’s a great way to onboard your users, engage more with your audience and grow your subscriber list.


Both EmailOctopus and ConvertKit are able to provide you statistics in regards to the performance of your subscriber list in real-time. These can impact your decision making help you take the crucial steps necessary to make your subscriber list grow.

With EmailOctopus these analytics easy to see and interpret, regardless of your level of experience working with them. Once set up, analytics are a must use for any user looking to maximise the potential of their email marketing program.


EmailOctopus is widely regarded as the most affordable email marketing platform. If you decide to start small, EmailOctopus allows you try it’s service with up to 2500 subscribers, free of charge, a feature not offered by ConvertKit. When looking at the paid plans, at Convertkit you would be charged $119 for a subscriber list of 10,000, whereas the EmailOctopus rate stands at $19. When you go higher up the scale to 250,000 subscribers, the gap only manages to widen, with EmailOctopus charging $109 a month, as opposed to the ConvertKit charge of $1579.

The main differences

The differences in features provided by EmailOctopus and ConvertKit are virtually non-existent, and lie only in the details of the user experience and the depth to the functions of these features. EmailOctopus is constantly evolving and the list of these features only promises to grow in the near future.

ConvertKit is a well-known choice for all bloggers, but we at EmailOctopus have made the process as easy for the blogging community, at a much more affordable price point. All this combined with a professional design and expert features makes EmailOctopus the ideal choice for everyone.

Time to give EmailOctopus a try? Our customer service team are available to help you get set-up, and we're adding features such increasing templates and extending the automation, in the coming months. Start with our free Shimp plan, designed specially for users new to email marketing. There's absolutely no obligation, all you need is a credit card and valid email address.

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