Last updated: 13 Jan 2021
At EmailOctopus, we're passionate about making email marketing more accessible. We're also dedicated to preventing abuse, and ensuring that the platform is used responsibly. Everyone knows the frustration of receiving unwanted spam or scam emails, so we do all we can to make sure EmailOctopus doesn't enable this sort of activity.
Keeping the platform free from unethical practices helps us all – protecting our reputation, and maintaining our deliverability. Our Acceptable Use Policy lets you know what what types of activity you can't use EmailOctopus for.
In short, don't use EmailOctopus to send or promote anything illegal, harmful, offensive or which constitutes harassment. We also don't allow content that is, at our sole discretion, false, inaccurate or misleading in a way that could cause confusion around important events and topics.
The content you send to your contacts must be requested by your users and you must have permission to contact them. We ask that you respect your local laws and those applicable to your subscribers, and that you adhere to all applicable marketing regulations, such as CAN-SPAM.
All accounts created with EmailOctopus will be vetted by our team to ensure they won't negatively impact the service. We look at various factors including the types of emails you'll send, your industry, the age of your list and whether any 'spam traps' feature in that list.
Although we don't prohibit any specific legitimate industries, some may be subject to additional scrutiny. These include:
EmailOctopus Connect links to Amazon SES and other email service providers, so if you use this service then you must ensure your content doesn't breach any of their requirements. If you are a user of EmailOctopus Connect, please make yourself familiar with these.
If your account is suspended due to activity in breach of our policy, please be aware that creating new accounts to avoid suspension is strictly forbidden.
We monitor the sending statistics of all users to gain insight into the quality of your lists and content. In general, hard bounce rates should be under 5%, open rates should be above 3%, and spam complaint rates should be less than 0.1%.
As an EmailOctopus user, you must not:
We exclude our liability for all action we may take in response to breaches of this Acceptable Use Policy. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate.
Thank you for helping us keep EmailOctopus a safe, clean, efficient system for everyone.
Send us a message if you'd like to ask us anything about this policy.Get in touch