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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
A couple of months ago, as we worked on adding templates to EmailOctopus, we discussed open-sourcing the work that our team had produced. A recent launch of paid email templates on Product Hunt had attracted significant interest and upvotes, so we believed there was a big opportunity for a series of free email templates. This formed the basis of a major [...]
At EmailOctopus, our mission is to help make email marketing more accessible than ever. Today we’re taking another big step towards this, with the launch of our latest feature, Templates. We’ve reworked the campaign creation When creating a campaign in the EmailOctopus platform you’ll now see a multi-step process. The 2nd step of the campaign creation is [...]
You may well have noticed that things are beginning to look a little different when creating a campaign. We’ve recently started rolling out changes to our email creation process, which apply to both campaigns and automation. Improved send-speeds We’ve completed re-worked much of our internal sending process. The impact on you, means that campaigns will be [...]
As a bootstrapped start-up, we look to find as many ways as possible to save money whilst growing as quickly as possible. Over the past few months we’ve been growing by around 40% month on month, to a point where we are now processing in excess of 40m emails per week on behalf of our [...]
One of the best ways of improving your email marketing is to try and learn from the best in their field. Everlane are one of those companies who I always open their emails, everytime they send to me. Everlane is an upstart clothing brand that have no traditional retail stores. Instead they use beautifully shot videos [...]
There are millions of solutions out there, all promising to make your life as a startup founder easier. They all vary in price dramatically, and also in how easy to use. We rely on six core tools at EmailOctopus to automate, improve and reduce the time we spend on menial tasks. Through a few different [...]
We’ve created three beautiful, responsive, email templates for your use. Wayfair is a set of three responsive email marketing templates, which can be used for product announcements, blog posts, weekly newsletters or transactional emails. Each of the templates has been pre-tested, and works across desktop and mobile clients including iOS Mail, Gmail and Outlook. The [...]
This week was the Apple WWDC, where they announced the new release of iOS 10. Although iOS 10 is not out till the Autumn, we’ve got our hands on the beta. Many email marketing campaigns are now reporting in excess of 40% open rates for iOS devices, so we’ve rounded up a few new nifty features [...]
It’s common knowledge in the email marketing industry that email send time can have a huge effect on your open rates. We analysed the millions of emails sent through the EmailOctopus platform and, like many studies before us, found that email send day can have an impact, as well as time. What to consider One [...]
Email design has moved forward over the past few years, dramatically. Yes, we’re still limited by horrible tables and clients which barely support CSS; but thanks to some incredibly clever workarounds, a lot of effort and the growth of mobile devices we’re beginning to see some spectacular looking emails. Here’s a round-up of the best, [...]
Today I’m thrilled to announce the launch of our new feature, Automation. Over the past few months we’ve listened and heard about many of your challenges within email marketing. We heard from many of your that the ability to send relevant messages at the right time to your users, was something which was difficult when using [...]
When it comes to digital marketing tactics, e-mail marketing is a front-runner in cost-effectively generating leads and driving sales. Email marketing, as a tactic, has an unrivalled ability to engage and keep an audience engaged. It is direct, trackable, quick and easy to execute. The ability to effectively track metrics is an added bonus. However, [...]