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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Over the past year at EmailOctopus we’ve blogged about our successes; from sending 1 billion emails through to our launches on Product Hunt. Inevitably, though, all startups and small businesses go through tougher times. Times where acquisition slows down and you have a period of slower growth, or even worse, a contraction in revenue or customers. In the past year, [...]
Tirelessly working on your email marketing campaign for hours, sometimes even days, only for computer errors and phone app glitches to prevent the customer from seeing your email? Our latest new feature is designed to prevent exactly this scenario. You can now insert a web link that allows your subscriber to view the email in [...]
If you’re a long-time user of EmailOctopus you’ll likely have copied across our HTML sign up form to your website or used our Zapier/Upscribe integrations to make it easy for users to subscribe to your marketing newsletters. For newer users, however, integrating with another 3rd party service or fiddling around with HTML can be time-consuming [...]
We’ve been busy surveying some of the hottest software companies out there, asking them what their biggest email marketing tips and tricks are. We were eager to know the things they have learnt through years of experimentation, research and trial and error and they didn’t disappoint us with their responses! Below we’ve broken down what [...]
We’ve just launched a couple of minor updates to the platform to help your email marketing workflow Mobile preview With over 53% of emails now opened on mobile devices, it’s more important than ever to ensure that your mobile works well cross device.All of our inbuilt templates are responsive, meaning they’ll render beautifully when opened [...]
Upscribe, a service to create embeddable sign-up forms for Medium, has recently released an integration with EmailOctopus. This means that now EmailOctopus users can collect sign-ups on their own Medium articles. Here’s a quick walkthrough of how you can get started: 1. Create your Upscribe form Go to upscri.be to create your Medium embeddable form (here’s [...]
The story and lessons behind sustainably scaling EmailOctopus. Last month we hit a significant milestone in the journey of our email marketing platform, EmailOctopus. Over the past couple of years we’ve hit a number of milestones; hundreds of customers, thousands of users and hundreds of thousands in revenue. But 1,000,000,000 emails, despite being very much a [...]
We’re excited to announce the launch of our official integration with Zapier! Zapier is the simplest way to connect EmailOctopus with hundreds of web services for thousands of use-cases. Thanks to Zapier, EmailOctopus now has simple integrations with Salesforce, Gmail, Zoho, Paypal, Gravity Forms and a whole lot more. All of these integrations require almost no technical [...]
For those unaware, Help Scout is one of the largest customer support software providers in the world. They’re used by countless companies including GrubHub, Basecamp, Buffer, Trello…the list goes on. Help Scout’s main products include a help desk, knowledge base and live chat software which all help to meet the company’s overall goal of making [...]
You can spend countless hours crafting the most attractive, well written emails but if hardly any of your subscribers open them then all of that effort has been for nothing. Thankfully, it’s surprisingly easy to improve your email open rate, once you know what to do. In this article, we’re going to outline five sure-fire [...]
According to research, 72% of US adults send or receive personal emails via smartphone at least weekly. And 68% of consumers polled say their preferred way of receiving commercial messages is email. So it’s no shock, then, that email opt-in forms can be found on almost every blog and ecommerce site. As these stats prove, email [...]
Every single year email adapts and transforms itself to meet changing user tastes and preferences. 2017 is no different. So, what does this year hold in store for the age old, yet still super effective communication tool? Well, in this article we’re going to pool together our collective knowledge of email marketing and make what [...]