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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
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According to research, 72% of US adults send or receive personal emails via smartphone at least weekly. And 68% of consumers polled say their preferred way of receiving commercial messages is email. So it’s no shock, then, that email opt-in forms can be found on almost every blog and ecommerce site. As these stats prove, email [...]
Every single year email adapts and transforms itself to meet changing user tastes and preferences. 2017 is no different. So, what does this year hold in store for the age old, yet still super effective communication tool? Well, in this article we’re going to pool together our collective knowledge of email marketing and make what [...]
[Updated for 2021] Valentine’s Day is big business. According to the National Retail Federation, consumers spent $21.8 billion on gifts for partners, friends, and even pets, in 2021. And this year’s pandemic and international lockdowns meant that a lot of that money was spent online. Keen to grab a piece of that consumer spend, brands [...]
In 2013 Gmail introduced its new website design, complete with the ‘Promotions Tab’. By introducing tabs, including Promotions and Updates, Google made it easier for people to focus on messages that are important to them. These tabs also help people read emails of the same type at once. The tabbed approach certainly does help users [...]
We know that previously getting your images into EmailOctopus was, quite frankly, a bit of a pain. Today’s update will now allow you to upload any JPEG, GIF, PNG or SVG straight to the EmailOctopus platform when editing a campaign or template. Using the image upload function is easy. Just select the insert image option [...]
Spam email messages have been a plague since email became popular. Email providers, such as Gmail, have to make very difficult (and frequently incorrect) choices about which messages to deliver and which ones might harm users. As an email marketer, this can lead to messages not reaching their desired location, the inbox of your subscribers. [...]
Black Friday is the biggest day of the year for most ecommerce businesses. Months of planning go into their campaigns, with careful consideration paid to how their goods are merchandised and presented to potential customers. As a result of this our email inboxes are inundated with promotional offers from almost every brand, from Apple to Ann Summers. At EmailOctopus [...]
EmailOctopus works exclusively with Amazon SES to deliver your marketing emails. By default, Amazon SES sends your email from IP addresses that you share with other SES and EmailOctopus customers. For some high-volume senders though, you may wish to have more ownership over deliverability. As of today, you can now – for $29 a month – [...]
A couple of months ago, as we worked on adding templates to EmailOctopus, we discussed open-sourcing the work that our team had produced. A recent launch of paid email templates on Product Hunt had attracted significant interest and upvotes, so we believed there was a big opportunity for a series of free email templates. This formed the basis of a major [...]
At EmailOctopus, our mission is to help make email marketing more accessible than ever. Today we’re taking another big step towards this, with the launch of our latest feature, Templates. We’ve reworked the campaign creation When creating a campaign in the EmailOctopus platform you’ll now see a multi-step process. The 2nd step of the campaign creation is [...]
You may well have noticed that things are beginning to look a little different when creating a campaign. We’ve recently started rolling out changes to our email creation process, which apply to both campaigns and automation. Improved send-speeds We’ve completed re-worked much of our internal sending process. The impact on you, means that campaigns will be [...]
As a bootstrapped start-up, we look to find as many ways as possible to save money whilst growing as quickly as possible. Over the past few months we’ve been growing by around 40% month on month, to a point where we are now processing in excess of 40m emails per week on behalf of our [...]