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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
The story and lessons behind sustainably scaling EmailOctopus. Last month we hit a significant milestone in the journey of our email marketing platform, EmailOctopus. Over the past couple of years we’ve hit a number of milestones; hundreds of customers, thousands of users and hundreds of thousands in revenue. But 1,000,000,000 emails, despite being very much a [...]
We’re excited to announce the launch of our official integration with Zapier! Zapier is the simplest way to connect EmailOctopus with hundreds of web services for thousands of use-cases. Thanks to Zapier, EmailOctopus now has simple integrations with Salesforce, Gmail, Zoho, Paypal, Gravity Forms and a whole lot more. All of these integrations require almost no technical [...]
For those unaware, Help Scout is one of the largest customer support software providers in the world. They’re used by countless companies including GrubHub, Basecamp, Buffer, Trello…the list goes on. Help Scout’s main products include a help desk, knowledge base and live chat software which all help to meet the company’s overall goal of making [...]
You can spend countless hours crafting the most attractive, well written emails but if hardly any of your subscribers open them then all of that effort has been for nothing. Thankfully, it’s surprisingly easy to improve your email open rate, once you know what to do. In this article, we’re going to outline five sure-fire [...]
According to research, 72% of US adults send or receive personal emails via smartphone at least weekly. And 68% of consumers polled say their preferred way of receiving commercial messages is email. So it’s no shock, then, that email opt-in forms can be found on almost every blog and ecommerce site. As these stats prove, email [...]
Every single year email adapts and transforms itself to meet changing user tastes and preferences. 2017 is no different. So, what does this year hold in store for the age old, yet still super effective communication tool? Well, in this article we’re going to pool together our collective knowledge of email marketing and make what [...]
[Updated for 2021] Valentine’s Day is big business. According to the National Retail Federation, consumers spent $21.8 billion on gifts for partners, friends, and even pets, in 2021. And this year’s pandemic and international lockdowns meant that a lot of that money was spent online. Keen to grab a piece of that consumer spend, brands [...]
In 2013 Gmail introduced its new website design, complete with the ‘Promotions Tab’. By introducing tabs, including Promotions and Updates, Google made it easier for people to focus on messages that are important to them. These tabs also help people read emails of the same type at once. The tabbed approach certainly does help users [...]
We know that previously getting your images into EmailOctopus was, quite frankly, a bit of a pain. Today’s update will now allow you to upload any JPEG, GIF, PNG or SVG straight to the EmailOctopus platform when editing a campaign or template. Using the image upload function is easy. Just select the insert image option [...]
Spam email messages have been a plague since email became popular. Email providers, such as Gmail, have to make very difficult (and frequently incorrect) choices about which messages to deliver and which ones might harm users. As an email marketer, this can lead to messages not reaching their desired location, the inbox of your subscribers. [...]
Black Friday is the biggest day of the year for most ecommerce businesses. Months of planning go into their campaigns, with careful consideration paid to how their goods are merchandised and presented to potential customers. As a result of this our email inboxes are inundated with promotional offers from almost every brand, from Apple to Ann Summers. At EmailOctopus [...]
EmailOctopus works exclusively with Amazon SES to deliver your marketing emails. By default, Amazon SES sends your email from IP addresses that you share with other SES and EmailOctopus customers. For some high-volume senders though, you may wish to have more ownership over deliverability. As of today, you can now – for $29 a month – [...]