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Email tips, inspiration and insights from the team at EmailOctopus
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In 2025, email marketing will still be a primary marketing channel for many brands because it has the best return on investment (ROI), however we’ll see several chances as technology, market, and user preferences evolve. Email marketing trends There are over 4.2 billion email users worldwide, and that includes all your current and future customers. [...]
![Preview image for: Email marketing best practices [updated February 2025]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Femail-marketing-best-practices.png&w=3840&q=100)
Email marketing has been at the centre of marketing and growth for businesses of all types and sizes for many years, but many have failed to implement it properly and are missing out on big opportunities. That’s typically because businesses and people don’t always follow email marketing best practices. Read this blog before you hit [...]
With so many digital marketing tactics to choose from, deciding where to put yourmarketing dollars can be tough. As well as attracting new customers, you have the crucial task of retaining existing ones. Which makes it even more important that you spend your marketing budget wisely.
Flodesk has been a popular email marketing tool for small businesses because of its unlimited plans, which let users send unlimited emails to unlimited contacts. However on 28th November 2025 this will change.
Whether you're running a business or sending a newsletter, without an active email list you're going to struggle to reach customers / readers in cheap and effective ways. This is why it's important to start thinking of ways to build and grow your email list from the first day itself. Let's start by understanding why.
Email marketing is quite popular among SaaS and E-commerce businesses, but many other businesses, such as dental clinics, can also benefit from it, even without dedicated marketing teams. It’s an affordable strategy that dentists can use to improve their patient communication and increase recurring revenue.
Automation is very important for email marketing because it saves a lot of time with just a one-time setup. This is especially useful for businesses with limited staff. Automated emails also provide a better return on investment since they work on their own after being set up. Seeing the value of email automation, we recently [...]
Black Friday is almost here, and it’s one of the biggest shopping days of the year. Since Black Friday’s discounts and atmosphere encourage everyone to buy, most businesses wait for occasions like these to sell their goods and services to a large customer base. They use ads, social media, and email marketing to tell people [...]
![Preview image for: Halloween email examples and ideas [2025]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fhalloween.png&w=3840&q=100)
Halloween is a major event for almost all businesses, and this year the NRF (National Retail Federation) predicts that Halloween spending will reach a record $13.1 billion. This makes it one of the biggest economic opportunities of the year, especially for businesses related to candy, costumes, gifts, and greeting cards. As an event, Halloween has [...]
Kit, which was formerly called ConvertKit, recently announced a price hike, and for many, it can be a significant amount. Let’s quickly go through the changes and see how this affects you and your email marketing journey. Kit price hike 2025 So the recent price hike mostly affects users who have a list size of [...]
MailerLite has long been a favourite email marketing tool because of its low prices and generous free plan. However, in 2025, this has changed, and many people are already feeling the impact. Previously, MailerLite’s free plan allowed up to 1,000 subscribers and 12,000 emails each month. Now, the free plan only lets you have 500 [...]
If you subscribe to multiple email newsletters from non-profit organisations, you will notice that most of them still use simple text emails, sent either through mail-merge or by adding all recipients to BCC. This is partly because they do not know about email marketing tools, and also because most of these tools are very expensive. [...]