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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Whether you're running a business or sending a newsletter, without an active email list you're going to struggle to reach customers / readers in cheap and effective ways. This is why it's important to start thinking of ways to build and grow your email list from the first day itself. Let's start by understanding why.
Discover the best ways to segment your email list by demographics, engagement, and purchase behaviour and learn how to send campaigns that get more opens, clicks, and conversions.
Brief excerpt or summary of the blog post
If you're beginning your email marketing journey, all you need is a tool with a generous free plan. However, many “free” email marketing tools have drawbacks, like small sending limits or restrictions on email list size, or both.
A welcome email is the first email you send to a new subscriber or customer. It’s an excellent opportunity to make a good first impression, set expectations for future communications, and outline any actions you’d like the recipient to take. So, let’s explore some content ideas for crafting effective welcome emails and showcase some of [...]
Learn how to use UTM parameters in your newsletters to track exactly what's working. Includes a step-by-step guide for EmailOctopus users.
Emails landing in spam is probably the biggest nightmare for anyone who relies on email marketing to grow their business or communicate with customers and prospects. While most of the reasons behind this can be fixed with little investigation and effort, some cases do require extra attention. So let’s explore the common reasons behind emails [...]
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In email marketing, A/B testing is essential for improving campaign strategies and increasing engagement. By making different versions of an email with one change, marketers can learn more about their audience and increase conversion rates. Important things to test are subject lines, preview text, calls to action (CTAs), sender names, send times, and design elements. To get accurate results, use random groups, a sample size of at least 1,000 contacts, and test one change at a time. Carefully documenting results helps improve future campaigns, optimising your strategy for lasting success.
The new buzz on the internet after Web3 is AI and ChatGPT, which has been a hot topic lately, and it’s all over Reddit and Twitter. Though AI is a great writing companion, it is not recommended to use it for writing your complete newsletter or blog, as it would lack your personal thoughts and [...]
The growth of ecommerce and digital communications for marketing has ensured that email marketing will undoubtedly play a vital role in digital commerce. Also, email marketing is one of the most efficient and cost-effective ways to market your product or service. If you are starting or planning to use email marketing for your business, this [...]
Valentine's Day is a widely celebrated occasion that often includes the exchange of gifts, providing a perfect opportunity for marketers to boost sales. This year, the National Retail Federation (NRF) expects Valentine's Day spending to reach a record $29.1 billion, with per-person spending averaging up to $200.
With the increasing number of emails being sent every day, it can be difficult for brands to stand out in inboxes. One way to grab the attention of subscribers is through the use of colours in email marketing. But what are the best colours to use for maximum impact? Colourful marketing campaigns Firstly, it’s important [...]