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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
A test by EmailToolTester found that one in six emails never made it to users’ inboxes. This means that around ~16% of emails go to waste due to various deliverability issues. Even though this number might look small to some, it can have a significant effect on your ROI. This why doing an email deliverability [...]
![Preview image for: Email marketing audit [guide + step]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Faudit.png&w=3840&q=100)
Email marketing is a powerful tool to engage, nurture, and convert prospects. To maintain a high ROI in your email marketing campaigns, it’s important to continuously audit and analyse your email marketing strategy. What is an email marketing audit An email marketing audit is a step-by-step process of reviewing your email marketing procedures and strategy [...]
According to Statista, approximately 45% of all emails in 2023 were considered spam, and this number was as high as 80% in 2011. This number is the reason email blocklists exist. Not only do blocklists help reduce spam emails, but they also serve as a powerful tool in protecting users from phishing attacks and other malicious [...]
![Preview image for: Outlook’s new requirements for high‐volume senders [2025]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Foutlook.png&w=3840&q=100)
On April 2nd, 2025 Outlook announced a new set of rules for high-volume email senders (domains through which more than 5,000 emails are sent daily). This is being done by Outlook to protect its users and reduce spam emails. So if you are a high-volume sender and send email to Outlook (email addresses belonging to hotmail.com, live.com, outlook.com), [...]
It’s 2025 and every other business is either online or is trying to get online soon and with all this competition, it’s becoming even more important to stand out. While you might try to do many things to stay ahead of this competition, the only thing that will benefit you the most is validation from [...]
![Preview image for: Mailchimp update [no more automated email on free plan]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fmailchimp.png&w=3840&q=100)
If you are still using Mailchimp, you must have received an email from them saying, “We’re discontinuing our Classic Automation Builder on June 1, 2025.” At first, this might just look like a product update email, but if you read it carefully, you’ll understand that this is being done to stop free users from using email [...]
When it comes to email marketing, most people think of newsletters or those fancy marketing emails. However, the real strength of email marketing lies in automation. It’s a cost-effective way to keep your subscribers engaged, increase sales, and grow your business. Benefits of email automation Email automation is more than just a feature that allows [...]
Dark mode is a popular feature adopted by many email clients and has become an important consideration for email marketers when designing their email campaigns. Dark mode is a display setting that uses a darker colour palette to reduce eye strain and improve readability in low-light environments. It is particularly popular on mobile devices and [...]
For nonprofits, email is one of the most effective communication channels for building relationships with supporters and connecting with donors. With email, you can share your story with the people who support your mission while spreading your mission to a wider audience. But in order for nonprofits to achieve their goals with email, they need [...]
Email marketing is essential for most businesses. Moving email platforms can be difficult because it’s not often done and there aren’t any automated ways to do it. While this can be a tricky process, it is not impossible. The key is to create and follow a migration checklist to ensure every step is completed, reducing [...]
Although email marketing is more cost-effective than other channels, such as performance marketing, it can still be expensive for those just starting on a limited budget. The good news is that email marketing can be done with a very small budget, and in this article, you’ll learn how. Importance of email marketing Before getting into [...]
Klaviyo recently announced an automatic upgrade or downgrade for customers based on their “Active profiles” of subscribers. Some customers are pushed onto a bigger plan even though their list size stays the same, resulting in a big price bump. What’s “Active profiles”? An active profile in Klaviyo, is any profile/contact that can be emailed. There are [...]