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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
For nonprofits, email is one of the most effective communication channels for building relationships with supporters and connecting with donors. With email, you can share your story with the people who support your mission while spreading your mission to a wider audience. But in order for nonprofits to achieve their goals with email, they need [...]
Email marketing is essential for most businesses. Moving email platforms can be difficult because it’s not often done and there aren’t any automated ways to do it. While this can be a tricky process, it is not impossible. The key is to create and follow a migration checklist to ensure every step is completed, reducing [...]
Although email marketing is more cost-effective than other channels, such as performance marketing, it can still be expensive for those just starting on a limited budget. The good news is that email marketing can be done with a very small budget, and in this article, you’ll learn how. Importance of email marketing Before getting into [...]
Klaviyo recently announced an automatic upgrade or downgrade for customers based on their “Active profiles” of subscribers. Some customers are pushed onto a bigger plan even though their list size stays the same, resulting in a big price bump. What’s “Active profiles”? An active profile in Klaviyo, is any profile/contact that can be emailed. There are [...]
Whether it’s iMessage, Slack, or Twitter, GIFs are everywhere. They’ve evolved into a unique way to express feelings without words. Many businesses have also started using them in their marketing emails to express emotions and add personality. But before you start delighting your contacts with dancing cats, let’s discuss the do’s, don’ts, and best practices [...]
AWeber is a 20+ year old email marketing tool that’s used by thousands of businesses. Any changes to the platform impacts all the businesses that depend on AWeber for email marketing. AWeber recently sent an email update to some customers stating that subscription prices for grandfathered customers will increase beginning December 15, 2024. This means [...]
![Preview image for: Mad Mimi being discontinued [a free alternative]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-10-1.png&w=3840&q=100)
Mad Mimi is a simple and easy to use email builder that was founded in 2008 and was later acquired by GoDaddy. It was used to build the base of GoDaddy’s email marketing tool, which came under their digital marketing suite. As of 2024, GoDaddy’s Digital Marketing Suite is fully ready, and they now want [...]
Email marketing is a really great way to engage customers, fans and subscribers. By tailoring email content for your subscribers, not only are you likely to achieve better conversion rates, it’s also a great way to build a closer and lasting relationship. In this blog, we’ll explore the concept of email personalisation, its benefits, and [...]
Newsletters are no longer something that only big publishers and organisations use to provide updates. Many individuals and small creators run incredibly popular newsletters these days — emailing thousands, if not millions of subscribers each month and making a good living from it. However, an important aspect of building a successful newsletter that’s often overlooked [...]
With over 3.1 billion emails sent out every second, it’s fair to say email has become a vital communication channel in our daily lives. With the sheer volume of emails going out daily, companies need to set themselves apart from the competition. That means crafting an intriguing email is incredibly important for any kind of [...]
In today’s age, everyone wants to build a personal brand, and it’s more than just a buzzword. It’s a necessity for anyone looking to stand out in their field, whether they’re a freelancer, entrepreneur, or professional. The starting point for everyone looking to build a personal brand is to start by being active on any [...]
Mother’s Day is just around the corner, which can be the perfect time to engage with your audience and send a promotional email campaign. But remember, only send this kind of email if you think your audience expects it from your brand — off-topic and off-brand emails that take advantage of special occasions tend to [...]