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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Since its inception in 2001, Mailchimp has become the biggest name in email marketing software. Today, the platform accounts for over 60% of market share with 12 million global users. What originally started out as a simple email provider has grown to become an all-in-one marketing solution. As well as sophisticated automation, Mailchimp now offers [...]
Drip campaigns are a great way to engage new subscribers and increase the value of your mailing list. This type of campaign is known by a number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders, and marketing automation. The name may change, but the concept is the same. These campaigns are a sequence [...]
There’s no denying that email marketing is one of the best ways to keep your existing users engaged, but there are ways to make your engagement rate go from average to excellent. Implementing small changes and elements of joy in your email has the power to increase its effectiveness by a lot significantly. Why make [...]
Founded in 2003, ActiveCampaign is a popular “Customer Experience Automation Platform”. Quite the mouthful we know! With all its features, the majority still use it specifically for its email marketing and automation offering. Though ActiveCampaign is a good service to use for email marketing, it’s an expensive tool to use if you are looking for [...]
Automated welcome series is a great way to engage your newly added subscribers and introduce them to your brand and product. This is especially important if you are running a D2C brand, newsletter or any business which could benefit from staying connected to your users. In this article, we’ll go through step by step process [...]
Email marketing is an excellent way to constantly boost engagement, generate clicks and leads, and connect with customers and subscribers. Still, it all depends on whether your email is opened or not. One of the key things to ensure that your emails are opened is by sending them at the right time. In this article, [...]
The growth of ecommerce and digital communications for marketing has ensured that email marketing will undoubtedly play a vital role in digital commerce. Also, email marketing is one of the most efficient and cost-effective ways to market your product or service. If you are starting or planning to use email marketing for your business, this [...]
Mailchimp is one of the oldest and most popular email marketing tools. They’re also famous for their pioneering ‘freemium’ plan, the free plan which allowed those new to email marketing to get set up for free – that was until it was severely restricted earlier this month. It was great while it lasted. Mailchimp quick [...]
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Email is one of the most widely used marketing channels in the e-commerce space. Email campaigns effectively encourage your past customer or newsletter subscribers to visit your website to buy something. An affordable and effective way to increase repeat purchases. Emails also allow you to customise and precisely target your messages based on the user [...]
With several billion email accounts worldwide and around 235 billion emails sent per day, email marketing is still one of the best marketing tools. A good email marketing campaign can get you the attention of millions of people. Furthermore, according to Litmus, email marketing has the highest return on investment. For every $1 marketers spend [...]
With the implementation of General Data Protection Regulations (GDPR), email marketers face challenges and responsibilities when it comes to handling personal information. This guide explores the impact of GDPR rules on email marketing and provides insights into how businesses can adapt their strategies to comply with these email marketing regulations, while maintaining effective communication with [...]
The rules that govern email marketing, especially those crossing international borders, are intricate. One such essential regulation is the CAN-SPAM Act from the United States. So, why should international marketers take heed of this particular legislation? Let’s delve into the details. What is the CAN-SPAM Act? The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and [...]