Skyrocket your email marketing with AI

Everyone on the internet is talking about AI, Claude, ChatGPT, and Gemini. It’s a new buzz which is most likely to stay, so it’s important that everyone adopt it sooner to ensure they stay ahead of the curve and get the benefits of AI as well as optimise the processes.

So in this blog we’ll look into how we can use AI in email marketing to not only safe time but to also get better results.

What’s AI

If you are someone who isn't familiar with AI (Artificial Intelligence) or tools like ChatGPT and Gemini, here's a simple explanation: AI is a form of computer code designed to mimic human intelligence. Think of it as a tool with built-in intelligence that enables it to perform tasks requiring a lot of logic.

For example, you can ask it to give you ideas on something or do research for you.

Coming to tools like ChatGPT and Gemini, these are simply software or interfaces that are built for users to interact with AI without any need to use code. Without these tools, you’ll have to use code to interact with these AI models which is not a feasible method for most people.

Newsletter is all about the personal touch

Before beginning with our content about using AI as an assistant, you need to understand that newsletters and blogs are all about personal touch and opinions.

It’s fine to get help from AI for some things, but using AI to do everything would remove the personality from the content that your readers subscribed to.

It can be an excellent tool for generating ideas, improving your content, and creating images. Using AI as a companion, you can save time and energy, but maintaining your unique voice and perspective in your newsletter and marketing content is equally important.

How to use AI in email marketing

Now that we understand what AI is, it’s time to see examples and understand ways in which one can use AI in email marketing.

Generate newsletter ideas

As a newsletter author, it can sometimes be challenging to come up with new ideas. This is where AI can assist by generating fresh topics for your next newsletter.

Using tools like ChatGPT, you can simply share your ideas or information about your usual writing topics and your target audience. Based on this information, the AI can offer a set of ideas to choose from.

This can be incredibly valuable, enabling you to explore new topics and angles you might not have considered before. Additionally, AI can suggest sub-topics that should or could be covered under the main topics.

Generate subject lines and titles

AI tools like ChatGPT and Gemini are also great at doing tasks like generating subject lines and titles which is great when you either can’t think of something nice or want to get some ideas.

You can easily paste your email content into ChatGPT or Gemini and request suggestions. Alternatively, you can ask them to generate subject lines and titles based on the email’s content and topic. Once you have the output, you can either use it as it is or tweak it a bit based on your needs.

Improve your content

Grammatical mistakes are comon, and you need to proofread everything to find and fix errors before publishing. AI can help you improve your content by analysing your writing style and providing suggestions for improvement and grammatical mistakes.

P.S.: Did you catch the spelling error above? If not, you surely require something that can help you write error-free content.

Tools like Grammarly combines rules, patterns, and AI to identify grammatical errors, suggest better word choices and improve the overall readability of your content.

You can also give your text as it is to ChatGPT and ask it to fix grammar mistakes or even help you fix the tone.

Get growth hacks

Another great use case of AI tools like ChatGPT is to get ideas and general growth hacks. While you can easily Google the same, the conversational UI is far easier, plus you can ask ChatGPT about certain sections or even delve deeper into the implementation of the growth hacks it suggests.

Though ChatGPT provides great output, keep in mind that the growth ideas shared are general ones. You need to decide what would work for your newsletter and what would not.

Create images for your newsletter

Most newsletters and marketing emails don’t just have text; they have images too, and making unique ones for every new campaign can be a time-consuming process, especially for small teams and individuals.

Now, AI tools like Canva (AI Image Gen add-on), Google Gemini (Nano Banana image model), and Midjourney can handle these tasks too.

You have the option to create a new image from scratch or modify an existing one to suit your needs. The generated images can be used directly or incorporated as components in the graphics you are designing.

In either case, it’s an excellent option to consider.

Conclusion

Using AI as a tool to assist with your newsletter can be incredibly helpful in generating ideas, improving your content, and creating images.

However, it’s important to remember that your content should still maintain your unique voice and perspective. The right AI tools can help you save time and energy while still crafting a personalised and engaging newsletter or blog for your subscribers.