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Email tips, inspiration and insights from the team at EmailOctopus
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Whether it’s from your emails, newsletters, or online advertisements, giving people a say in what content they receive can go a long way towards fostering trust and goodwill. This is where the choice to opt-out comes into play. What is an opt-out? “Opt-out” refers to an action that allows individuals to choose not to participate [...]
As we delve into the digital age, the use of personal data has drawn concern, questioning the thin line between intrusive marketing and respecting privacy. This is why understanding the concept of personal information, especially within the context of email marketing, is of paramount importance. This guide discusses what constitutes personal information, its role in [...]
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Understanding the email marketing regulations active in the country you’re working in will save you some costly consequences. Currently, there is no set legislation in place regarding data protection and email marketing in India. While a draft bill was created in 2018, referred to as the Personal Data Protection Bill (PDPB), the passing of the [...]
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The Lei Geral de Proteção de Dados Pessoais (LGPD), Brazil’s General Data Protection Law, came into effect in September 2020, after several delays caused by the Coronavirus pandemic. This legislation aims to protect the privacy and rights of individuals by regulating the collection and processing of personal data. In this blog, we’ll explore the key [...]
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When it comes to reaching Canadian residents, compliance with the Canadian Anti-Spam Law (CASL) is essential. Since its implementation in 2014, CASL has regulated email marketing practices, and businesses have to adhere to these guidelines to avoid penalties. These are the requirements of the CASL and how businesses can ensure compliance when carrying out email [...]
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It’s crucial for email marketers to understand and comply with the latest email marketing regulations to protect the privacy and data of individuals. Australia’s Spam Act of 2003 provides guidance for email marketing teams regarding unsolicited commercial emails, with the legislation covering all messages originating from Australia and any emails targeting an Australian address. Here, [...]
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In the United States, the primary legislation that addresses email marketing regulations is the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing). Here, we will explore the key aspects of the CAN-SPAM Act, providing your business with the information needed to navigate email marketing regulations in the United States. The CAN-SPAM act and [...]
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It’s crucial for email marketers to understand and comply with the applicable email marketing regulations to protect the privacy and rights of individuals. There are two key regulations email marketers need to consider in the UK: the UK GDPR (General Data Protection Regulation) and the Privacy and Electronic Communications Regulations (PECR). GDPR and its role [...]
There probably are more people talking about good design for websites than email, for obvious reasons, but there are still plenty of people who think that good email design is important. In fact, a lot of the same principles that apply to designing good websites also apply to designing good email templates. The key is [...]
Email marketing remains an invaluable tool for both Business to Business (B2B) and Business to Consumer (B2C) companies. Yet, navigating the many email marketing regulations can be a minefield. This guide aims to elucidate and compare the different rules and regulations that impact B2B and B2C email marketing. The basics of B2B email marketing regulations [...]
Email marketing has to comply with a lot of privacy and data protection laws, and if found to be in breach of these guidelines, businesses can face hefty fines and legal repercussions. With this in mind, here are five of the biggest email marketing fines, resulting from poor email marketing practices. This guide also covers [...]
Opt-in email marketing isn’t a new concept. In fact, marketing teams have been using these principles for decades. When it comes to email marketing campaigns, opt-in marketing (also known as permission marketing) builds trust and loyalty between businesses and subscribers. What’s more, when a subscriber is given the opportunity to confirm that they want to [...]