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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
With the rise of privacy concerns, technology companies have been working on ways to better protect users’ personal information. One of the recent updates that has caught the attention of marketers is Apple’s Mail Privacy Protection (MPP) feature. Launched as part of iOS 15, iPadOS 15, and macOS Monterey, MPP aims to safeguard users’ privacy [...]
Email marketing has been an essential part of the digital marketing landscape for decades, standing the test of time amidst the rise of social media and other online marketing tactics. But in the era of ever-evolving technology, one question remains: how cost-effective is email marketing? The cost of email marketing To understand the cost-effectiveness of [...]
Email deliverability is crucial for any business or individual relying on email for communication, marketing, or sales. However, ensuring that your emails reach the intended recipient’s inbox can be challenging. In this guide, we’ll explore nine actionable ways to improve email deliverability, helping you maintain a good sender reputation and increase the chances of your [...]
A/B Testing Also known as split testing, A/B testing is a method of comparing two versions of an email to determine which one performs better. This is done by sending two variations to a small portion of your subscribers and measuring the engagement metrics to decide which version to send to the remaining subscribers. Above [...]
Follow-up emails are an essential part of email marketing campaigns. They can remind your audience about your brand, encourage them to take action, and build a connection. However, writing an attractive follow-up email can be challenging. Here are some tips to help you write attractive follow-up emails: Be timely Timing is critical when it comes [...]
When it comes to email marketing, visual appeal can play a significant role in the success of your campaigns. One way to enhance the visual appeal of your emails is by incorporating background images. However, before deciding to use them, it is important to weigh the pros and cons to determine if they are the [...]
Email marketing has been a popular digital marketing strategy for years, and it remains an effective way to engage with customers and promote a business. However, with the number of emails being sent each day rising, it can be challenging to get your message noticed. This is where preheaders come in. A preheader is a [...]
Building an email list is a crucial aspect of email marketing, enabling businesses to connect with their audience, build relationships, and promote their products or services. A robust email list allows you to communicate with your subscribers directly, delivering relevant and personalised content that is tailored to their interests and preferences. However, organising an email [...]
Email marketing is a powerful tool for reaching and engaging with your audience, but it can be challenging to prove its value and ROI to stakeholders. Here are some ways to demonstrate the value of email marketing to your team or company: Track key metrics One of the most effective ways to demonstrate the value [...]
Email and content marketing are two essential pillars of a successful digital marketing strategy. Content marketing involves creating and sharing valuable and relevant content to attract and retain a clearly defined audience. On the other hand, email marketing involves using email to communicate with your audience, promote your products or services, and build a loyal [...]
Calls-to-action (CTAs) are an essential part of email marketing campaigns. They are the primary way to encourage your audience to engage with your brand and act. CTAs can be used to drive traffic to your website, encourage subscribers to make a purchase, or promote a new product or service. Here are some ways in which [...]
The tone of voice in your emails is crucial for engaging and connecting with your audience. It can help convey your brand’s personality, build trust, and establish a connection with your audience. Here are some factors to consider when deciding on the tone of voice for your emails: What is the brand identity and purpose? [...]