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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Email marketing is a powerful tool for reaching and engaging with your audience, but it can be challenging to prove its value and ROI to stakeholders. Here are some ways to demonstrate the value of email marketing to your team or company: Track key metrics One of the most effective ways to demonstrate the value [...]
Email and content marketing are two essential pillars of a successful digital marketing strategy. Content marketing involves creating and sharing valuable and relevant content to attract and retain a clearly defined audience. On the other hand, email marketing involves using email to communicate with your audience, promote your products or services, and build a loyal [...]
Calls-to-action (CTAs) are an essential part of email marketing campaigns. They are the primary way to encourage your audience to engage with your brand and act. CTAs can be used to drive traffic to your website, encourage subscribers to make a purchase, or promote a new product or service. Here are some ways in which [...]
The tone of voice in your emails is crucial for engaging and connecting with your audience. It can help convey your brand’s personality, build trust, and establish a connection with your audience. Here are some factors to consider when deciding on the tone of voice for your emails: What is the brand identity and purpose? [...]
Email is an essential communication tool in the modern world, with billions of emails sent and received every day. It is used for various purposes, from personal communication and business communications to marketing and sales. With the increasing use of email, it has become necessary to track email performance and effectiveness. This is where email [...]
There’s sure to be a high number of unread emails in your inbox, and your subscribers are no exception. The words you use in your subject lines really matter to increase the chances of someone clicking on that email and seeing what you have to say. Here are 15 action words you should be incorporating [...]
In today’s digital age, it’s essential to communicate effectively with your audience, especially when it comes to email marketing. You want to ensure your audience are receiving and enjoying the content you’re putting out into the world. One way to make your emails stand out is by using emojis in the subject line. But the [...]
Email marketing has been around for quite some time, and while it is still a valuable tool in the digital marketing landscape, many businesses struggle to keep their campaigns relevant and effective. If you find yourself in this situation, fear not – there are several ways you can revive outdated email marketing campaigns and re-engage [...]
A recent iOS update brought Mail Privacy Protection to Apple phone users, which might affect how email marketers operate moving forward. Here are some of the features email professionals should be aware of and how they affect email marketing campaigns. Open Rate and IP Data Collection The new feature has undoubtedly had an immediate impact [...]
Triggered emails, also known as behavioural or event-driven emails, are automated messages that are sent to a recipient based on specific actions or events that they take. These emails can range from simple welcome messages to complex abandoned cart reminders, and they are a powerful tool for marketers looking to improve engagement, customer retention, and [...]
Email marketing has become an integral part of digital marketing, with businesses relying on email campaigns to reach out to their subscribers and promote their products or services. However, with the increasing use of spam filters, email marketers need to be careful with their campaigns to avoid being marked as spam. One of the most [...]
Email marketing is a powerful tool that can help businesses reach out to their customers, build brand awareness and drive sales. However, with so many email marketing platforms available in the market, it can be challenging to decide which one is the best fit for your business. In this post, we will discuss some of [...]