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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Email marketing is dynamic and ever-changing, with new technologies, trends, and best practices emerging regularly. As such, it’s important to regularly review and update your email marketing strategy to ensure it stays relevant and effective. But how often should you update your email strategy? In this article, we’ll explore some key factors to consider when [...]
Broken links can be frustrating for both the sender and the recipient, as they prevent the recipient from accessing the intended content and can damage the sender’s reputation. This article will discuss how to deal with broken links in emails, including how to prevent them and fix them when they occur. Understanding broken links Before [...]
Email marketing and chatbots are two popular ways businesses can communicate with their customers. While both can be effective, they have different strengths and weaknesses, and choosing the right approach for your business depends on your goals, audience, and resources. This article will explore the differences between email marketing and chatbots and help you determine [...]
Email marketing can be a highly effective way to connect with your audience and promote your products or services. But with so many emails being sent every day, it can be challenging to get your emails noticed and read. One key factor that can impact the success of your email campaigns is timing. In this [...]
Email addresses have become an essential part of our daily communication. Are email addresses case-sensitive? In this article, we’ll answer this question and provide the information you need. What does case sensitive mean? In computing, case sensitivity refers to the distinction between uppercase and lowercase letters. A case-sensitive password, for example, is one where the [...]
A birthday is a special occasion, and businesses can leverage this opportunity to strengthen their relationship with their customers by sending birthday emails. Birthday emails can help businesses increase their customer engagement, build brand loyalty, and drive more sales. Why send birthday emails? Sending birthday emails is an effective way to connect with your customers [...]
Behavioural email marketing is a type of email marketing that uses data collected on user behaviour to create targeted email campaigns. It involves tracking user actions such as clicks, opens, and purchases and then using that data to segment users and personalise email content accordingly. In this article, we will discuss what behavioural email marketing [...]
Email spoofing and phishing are two common cyber threats that can cause significant damage to individuals and organisations. Email spoofing involves impersonating a legitimate email address to deceive recipients into believing that the email is from a trustworthy source. On the other hand, phishing involves tricking recipients into sharing sensitive information, such as login credentials, [...]
When it comes to understanding which type of email content works best for your business, metrics are the best way to make decisions that move your strategy forward. But these metrics aren’t created equal, which is why understanding the difference between vanity and actionable metrics, and how to use them together, is crucial. What are [...]
Well-designed HTML newsletters can provide a lot of ROI, with eye-catching designs, clear CTAs and scannable layouts that grab attention and deliver results. If you’re keen to step up your email design game, here’s how to make HTML newsletters work for your business. The benefits of HTML emails One of the biggest advantages of using [...]
Upselling is the act of persuading a customer to buy an advanced version of your product to increase your revenue, while also giving your customers more value for their money, by showing them products they might not have looked at otherwise. Email marketing provides an effective way to upsell, but there are a few best [...]
In times of crisis, businesses can often feel the pressure to maintain their visibility and connection with their customers. Email marketing is a powerful and cost-effective tool that allows businesses to do just that. However, during tough times, it’s essential to adjust your approach to ensure that you’re communicating sensitively and effectively. In this guide, [...]