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Email tips, inspiration and insights from the team at EmailOctopus
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Behavioural email marketing is a type of email marketing that uses data collected on user behaviour to create targeted email campaigns. It involves tracking user actions such as clicks, opens, and purchases and then using that data to segment users and personalise email content accordingly. In this article, we will discuss what behavioural email marketing [...]
Email spoofing and phishing are two common cyber threats that can cause significant damage to individuals and organisations. Email spoofing involves impersonating a legitimate email address to deceive recipients into believing that the email is from a trustworthy source. On the other hand, phishing involves tricking recipients into sharing sensitive information, such as login credentials, [...]
When it comes to understanding which type of email content works best for your business, metrics are the best way to make decisions that move your strategy forward. But these metrics aren’t created equal, which is why understanding the difference between vanity and actionable metrics, and how to use them together, is crucial. What are [...]
Well-designed HTML newsletters can provide a lot of ROI, with eye-catching designs, clear CTAs and scannable layouts that grab attention and deliver results. If you’re keen to step up your email design game, here’s how to make HTML newsletters work for your business. The benefits of HTML emails One of the biggest advantages of using [...]
Upselling is the act of persuading a customer to buy an advanced version of your product to increase your revenue, while also giving your customers more value for their money, by showing them products they might not have looked at otherwise. Email marketing provides an effective way to upsell, but there are a few best [...]
In times of crisis, businesses can often feel the pressure to maintain their visibility and connection with their customers. Email marketing is a powerful and cost-effective tool that allows businesses to do just that. However, during tough times, it’s essential to adjust your approach to ensure that you’re communicating sensitively and effectively. In this guide, [...]
Nearly 75% of customers adopt email as their primary channel for business communication, and it remains one of the most effective ways to stay in touch with your audience online. But successful email marketing is certainly challenging – you need to balance staying relevant and informative with keeping your readers engaged and ultimately encourage them [...]
There are hundreds of email marketing platforms out there, from EmailOctopus through to Mailchimp. When you’re just starting out in email marketing making the decision over which tool to use can be overwhelming. We’ve rounded up the best 8 email marketing platforms, all of whom offer free plans, and summarised their benefits. But before we [...]
Email marketing and search engine optimization (SEO) are two separate marketing channels, but they can have a powerful impact on each other when used together. In this blog, we will explore the link between email marketing and SEO and how they can work together to boost your marketing efforts. What is SEO? SEO is a [...]
No-one wants their email list to get shorter, but it’s inevitable that some people who joined your email list will unsubscribe. As much as it might hurt to see them leave, it does leave you with your most devoted readers – which is a good thing. To ensure the number of unsubscribers doesn’t get too [...]
As an email marketer, understanding the value of different types of emails is key to your success. You need to know which emails to send to garner the right results, whether that’s building your subscriber list, gathering feedback or trying to convert. There are email marketing campaigns for every goal, but they all have one [...]
GDPR has been around for quite some time, but there’s no denying that the regulations around it are still confusing – as a matter of fact, they could be tripping you up when it comes to your email marketing. With this in mind, here are the most common questions that arise when it comes to [...]