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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Nearly 75% of customers adopt email as their primary channel for business communication, and it remains one of the most effective ways to stay in touch with your audience online. But successful email marketing is certainly challenging – you need to balance staying relevant and informative with keeping your readers engaged and ultimately encourage them [...]
There are hundreds of email marketing platforms out there, from EmailOctopus through to Mailchimp. When you’re just starting out in email marketing making the decision over which tool to use can be overwhelming. We’ve rounded up the best 8 email marketing platforms, all of whom offer free plans, and summarised their benefits. But before we [...]
Email marketing and search engine optimization (SEO) are two separate marketing channels, but they can have a powerful impact on each other when used together. In this blog, we will explore the link between email marketing and SEO and how they can work together to boost your marketing efforts. What is SEO? SEO is a [...]
No-one wants their email list to get shorter, but it’s inevitable that some people who joined your email list will unsubscribe. As much as it might hurt to see them leave, it does leave you with your most devoted readers – which is a good thing. To ensure the number of unsubscribers doesn’t get too [...]
As an email marketer, understanding the value of different types of emails is key to your success. You need to know which emails to send to garner the right results, whether that’s building your subscriber list, gathering feedback or trying to convert. There are email marketing campaigns for every goal, but they all have one [...]
GDPR has been around for quite some time, but there’s no denying that the regulations around it are still confusing – as a matter of fact, they could be tripping you up when it comes to your email marketing. With this in mind, here are the most common questions that arise when it comes to [...]
If you’ve noticed a dip in your open rates, you might be the victim of junk folders. Even though they’re clearly not spam, your emails might still be flagged for a number of reasons, which means they aren’t being opened by your audience. If you want to avoid this from happening, follow these best practices. [...]
Asking for donations can be delicate, and respecting your audience should be at the forefront of your campaign. It’s important to be mindful of the language you use, the tone of your request, and the timing and frequency of your requests. Here are a handful of tips to help you respect your reader when asking [...]
Email is a powerful tool for nonprofits to reach their audience, communicate their message, and solicit donations. However, the success of an email campaign depends on many factors, including the design of the email. Effective email marketing campaigns typically involve creating engaging and relevant content, personalising messages to specific subscribers, optimising subject lines and email [...]
Email marketing is a powerful tool for building your personal brand and reaching your target audience. Email marketing allows businesses to target specific audience segments and personalise messages based on their interests and preferences, increasing the chances of conversion and customer engagement. Segment your audience Segmenting your email list allows you to send targeted messages [...]
As a freelancer, one of your main priorities should be gaining more clients and increasing your subscriber list in the most efficient ways possible. Though there are various ways in which this can be achieved, email marketing is one of the more cost-effective approaches to attaining more clients. Here’s how a good email marketing strategy [...]
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Since shutting down in January, Revue has left a host of customers looking for alternative services to help them create and send editorial newsletters. The site was popular with both large, established publishers and new writers alike, helping brands create and promote content that kept audiences coming back for more. Whether you were a longstanding [...]