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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
People come and go and so do customers. An order cancellation email is your chance to leave a positive impression and perhaps win some customers over. Even if everything fails, you’ll still be able to receive actual feedback on why they cancel and what you can do to prevent it. Listen: every business will eventually [...]
Whether you’re new to email marketing or are looking to expand your audience even further, any email platform can seem an overwhelming place to be a part of. Here are some of the ways in which authors can utilise their email marketing to improve communication skills and build a successful email campaign. Let subscribers know [...]
Communication should be a two-way street. No matter what channel you’re using, it’s vital to establish a way that both parties can get in touch with each other. Sending out an email with a noreply address breaks this fundamental law of communication. Businesses regularly send emails using a noreply email account, and their readers cannot [...]
Building an email list, launching email marketing campaigns, and optimising for the best results can be quite complicated – especially if you’re a marketer who’s just getting started with their email marketing strategy. But regardless of where you’re at, keeping track of your email marketing KPIs and measuring the effectiveness of your email campaigns is [...]
With a higher CTR than B2C campaigns according to a benchmark report by the Data & Marketing Association (DMA), email marketing for B2B can target quality audiences, build deep loyalty, and generate leads. However, B2B newsletters are often easier said than done, as they require creativity and hard work. Suppose you’re a business professional, marketer, or entrepreneur. In [...]
You might be asking ‘what types of newsletters do users love to read while sipping their morning coffee’? It’s safe to say that the more upfront value you give, the more you can expect in return. And with “value,” we mean information that users find relevant to their needs. Since they willingly opted to receive [...]
A welcome email is like greeting a new customer when they enter your shop. It’s your chance to make a great first impression and keep prospects hooked for the long run. Think of it like this: when subscribers sign up to receive your newsletter, they’re showing an interest in you. The least you can do [...]
March is just around the corner, and there’s no better time to engage with your newsletter readers. Temperatures get higher, colours get brighter and the mood shifts. Consumers are ready for their spring purchases, and you should be at the top of their lists. As a business owner or an email marketer, you need to [...]
Considering four out of five marketers say they’d rather give up social media than email marketing, we think it’s safe to say optimising your email signup form is important for most businesses. At EmailOctopus, we know a thing or two about doing that, so in this article, we’re going to teach you everything you need [...]
Content creation can be a time-consuming process. From choosing a topic to deciding which format the content will take, and then producing it – creating good content is a long process. Research from CoSchedule shows that most marketers spend an average of six hours per day creating new content. That’s almost three quarters of a [...]
Growing your email list is an essential part of increasing your digital marketing reach. But building a strong base of contacts doesn’t happen overnight. However, the results are worth it – few other sources of communication give you as high of a return on investment as email marketing. The smartest businesses and nonprofits use a [...]
Maybe you’ve inherited an old email list in your new marketing role. Or perhaps you set up a sign-up form months ago and forgot all about it. Whatever the reason – we’ve all been there. And as email marketers we’ve found ourselves with a valuable list of email contacts that we have no idea what [...]