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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
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If you’re even remotely active on social media, chances are you’re following an influencer. Even though the word influencer is sometimes used negatively, their stories still resonate with people across different target groups. And brands can find a way to match the appeal of these content creators with their existing content marketing strategy when they [...]
As an online business owner, you know how important it is to build a relationship with your audience. And how equally important it is to grow your audience. But unless you capture a website visitor’s email before they leave your blog, chances are they’ll never return. Fortunately, you can retain your visitors by getting them [...]
During these digital times, many people have gone online to earn their living. But while there are lots of ways to make a decent income legally through the internet, affiliate marketing remains a prevalent and preferred means of earning income. And the most cost-effective way to increase your affiliate income is via email marketing. Which [...]
Small businesses in search of an email service provider might turn to Gmail because it’s free. After all, you can send and receive emails without having to pay for a dedicated email software. But although a free Gmail account is great for correspondence, the platform doesn’t have the right features to help you run email [...]
If you’ve been using email marketing for even a little while now, then you might notice a few challenges that come with the channel. First, if you’re like the majority of marketers who are using emails to stay in touch and promote your offers to customers, one thing you might struggle with is boosting your [...]
As marketers, we are always looking for effective ways to attract, keep, and convert the attention of our target audience. The usual strategy is to identify your client’s pain points, hit them with your product’s best features, and try to lure them to use your product by offering discounts and sales. This strategy will work [...]
They say a picture paints a thousand words. And it’s been shown that the human brain processes images 60,000 times faster than text. So it comes as no surprise that marketers love using images in their campaigns. And consumers love consuming them. But for your marketing campaigns to be effective, you need great images. And [...]
Email as an information and marketing medium has been around for decades. People use emails to make connections, inform others, and sell products or services. Since the first email blast was sent out in 1978 and generated $13 million for its sender, emails as a form of marketing have come a long way. Editorial newsletters, [...]
At its core, marketing is about connecting with people. It’s about understanding needs, fulfilling desires, and offering solutions that make life better. So, it’s no surprise that psychology – the study of the human mind and behaviour – plays a vital role in effective marketing. Understanding psychological principles can help marketers tap into their audiences’ [...]
If there’s one marketing channel you can use to achieve any business goal, email is it. Among other things, you can use email for: Lead generation Lead nurturing Driving sales Customer retention Customer service Brand awareness However, to successfully leverage email, you must build an email list of engaged subscribers. And one of the best [...]
User-generated content (UGC) offers brands a great way to promote their products while building relationships with customers. Not only that, UGC has also been shown to boost conversion rates. Research from Yotpo shows that customers who view user-generated content before purchasing have a conversion rate of 5.6%, compared to just 2.1% for customers who did [...]
Pop-up forms – you’re probably familiar with them. They’re the forms that show up on a website, usually darkening the page behind them and requiring you to either submit your details or close out of the form. This is no doubt what drives many people to claim that they hate pop-ups. But the fact is that [...]