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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Using social media to grow an email list is not a new concept, but it is one that may be under-utilised. That’s largely because social media platforms make it seem so easy to connect with an audience, many people wonder why they should bother with an email list at all. While that’s a good question, [...]
In September 2021, Apple released iOS 15. With it came Mail Privacy Protection (MPP) and the ability for users to take more control over their email privacy. There was plenty of speculation within the email marketing industry about what this update would mean for marketers. And plenty of fear-mongering along with it. But now that [...]
Facebook is an effective tool to help you grow an email list. With roughly 2.89 billion monthly active users on Facebook, your target audience is definitely on the platform. And with the right strategies, you can promote your email list to your target audience and convert them into subscribers. Since you most likely already have [...]
Amazon SES – which stands for Simple Email Service – is a cost-effective, reliable and scalable email service built on the same infrastructure that Amazon.com developed to send communications to their customer base. Thanks to the flexible IP deployment and email authentication options, users can be assured of high deliverability. And if you want to run [...]
Black Friday is around the corner and SaaS (that’s ‘software as a service’ for the uninitiated) companies of all shapes and sizes are preparing their discounts for the weekend. Which makes it an excellent time for you to upgrade your tech stack and take advantage of savings on a host of useful tools. To help, [...]
As a marketer or small business owner, you’re no doubt looking for the best marketing channel for your business. And after some research, you might have correctly concluded that email marketing offers the best return on investment of any marketing channel. To put it in numbers, email generates $42 for every $1 spent, which is [...]
If you’re even remotely active on social media, chances are you’re following an influencer. Even though the word influencer is sometimes used negatively, their stories still resonate with people across different target groups. And brands can find a way to match the appeal of these content creators with their existing content marketing strategy when they [...]
As an online business owner, you know how important it is to build a relationship with your audience. And how equally important it is to grow your audience. But unless you capture a website visitor’s email before they leave your blog, chances are they’ll never return. Fortunately, you can retain your visitors by getting them [...]
During these digital times, many people have gone online to earn their living. But while there are lots of ways to make a decent income legally through the internet, affiliate marketing remains a prevalent and preferred means of earning income. And the most cost-effective way to increase your affiliate income is via email marketing. Which [...]
Small businesses in search of an email service provider might turn to Gmail because it’s free. After all, you can send and receive emails without having to pay for a dedicated email software. But although a free Gmail account is great for correspondence, the platform doesn’t have the right features to help you run email [...]
If you’ve been using email marketing for even a little while now, then you might notice a few challenges that come with the channel. First, if you’re like the majority of marketers who are using emails to stay in touch and promote your offers to customers, one thing you might struggle with is boosting your [...]
As marketers, we are always looking for effective ways to attract, keep, and convert the attention of our target audience. The usual strategy is to identify your client’s pain points, hit them with your product’s best features, and try to lure them to use your product by offering discounts and sales. This strategy will work [...]