Inside the inbox
Email tips, inspiration and insights from the team at EmailOctopus
Join those in the know
Get our monthly round-up of top email marketing tips delivered to your inbox
Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
If there’s one marketing channel you can use to achieve any business goal, email is it. Among other things, you can use email for: Lead generation Lead nurturing Driving sales Customer retention Customer service Brand awareness However, to successfully leverage email, you must build an email list of engaged subscribers. And one of the best [...]
User-generated content (UGC) offers brands a great way to promote their products while building relationships with customers. Not only that, UGC has also been shown to boost conversion rates. Research from Yotpo shows that customers who view user-generated content before purchasing have a conversion rate of 5.6%, compared to just 2.1% for customers who did [...]
Pop-up forms – you’re probably familiar with them. They’re the forms that show up on a website, usually darkening the page behind them and requiring you to either submit your details or close out of the form. This is no doubt what drives many people to claim that they hate pop-ups. But the fact is that [...]
If there’s one piece of online real estate where you can have complete control over the communication with your audience—it’s email. Unlike social media platforms like Instagram and Twitter, your email contact list is yours to keep and nurture. If one day any of the major social platforms goes down, your following will too—but if [...]
Segmentation is the practice of dividing your audience into groups based on shared characteristics. In marketing, consumers are often segmented based on demographics, such as age and gender, as well as geographic data, such as their location. But when it comes to email marketing, it’s also possible to segment your audience by their behaviour and send [...]
Let’s face it – websites are time-consuming. From the technical setup to the design, and the fresh content needed to satisfy Google’s search algorithms, the thought of having to create a website is a daunting task for many of us. Especially for those who are just starting out with their business or side hustle. But [...]
A referral program incentivizes current customers and brand advocates to refer your brand to their family and friends to get rewards. These rewards or incentives may range from discounts and coupons to freebies. Sometimes all we need is a nudge from our friends to try something new, and this is why referral programs work. Word-of-mouth [...]
Email marketing is key to your businesses’ success. You can use email marketing to help increase brand awareness, nurture relationships, and establish your niche authority. To achieve success, though, you need to know how to write engaging newsletters. That’s why in this guide we’re looking at five newsletters written by companies that know how to [...]
When it comes to email marketing, getting people to subscribe to your list is just half the battle. You still have to find ways to get them to open, read, and act on your emails. This presents an endless cycle of challenges for bloggers, especially in today’s content-saturated world. So, what types of emails can [...]
Sometimes we all need a little inspiration – a little guidance on how to do something we’re trying to achieve. And if you’re currently looking for inspiration on how to create an email course as an irresistible lead magnet to grow your audience, well, you’re in the right place. Because here we’re tearing down four [...]
Selling a product or service to someone who doesn’t know you or trust your brand is hard. And if you’re relying on paid advertising to do the job for you, it can also be really expensive. When a potential customer first visits your website, they’re looking for signs that your business is trustworthy and good [...]
Whether you’re a blogger, ecommerce business owner, or B2B marketer, growing your email list is an important part of growing your business. Email marketing continues to be one of the most cost-effective ways of marketing your business, with an impressive ROI of $42 for every dollar spent on average. This can be even higher if [...]