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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
They say a picture paints a thousand words. And it’s been shown that the human brain processes images 60,000 times faster than text. So it comes as no surprise that marketers love using images in their campaigns. And consumers love consuming them. But for your marketing campaigns to be effective, you need great images. And [...]
Email as an information and marketing medium has been around for decades. People use emails to make connections, inform others, and sell products or services. Since the first email blast was sent out in 1978 and generated $13 million for its sender, emails as a form of marketing have come a long way. Editorial newsletters, [...]
At its core, marketing is about connecting with people. It’s about understanding needs, fulfilling desires, and offering solutions that make life better. So, it’s no surprise that psychology – the study of the human mind and behaviour – plays a vital role in effective marketing. Understanding psychological principles can help marketers tap into their audiences’ [...]
If there’s one marketing channel you can use to achieve any business goal, email is it. Among other things, you can use email for: Lead generation Lead nurturing Driving sales Customer retention Customer service Brand awareness However, to successfully leverage email, you must build an email list of engaged subscribers. And one of the best [...]
User-generated content (UGC) offers brands a great way to promote their products while building relationships with customers. Not only that, UGC has also been shown to boost conversion rates. Research from Yotpo shows that customers who view user-generated content before purchasing have a conversion rate of 5.6%, compared to just 2.1% for customers who did [...]
Pop-up forms – you’re probably familiar with them. They’re the forms that show up on a website, usually darkening the page behind them and requiring you to either submit your details or close out of the form. This is no doubt what drives many people to claim that they hate pop-ups. But the fact is that [...]
If there’s one piece of online real estate where you can have complete control over the communication with your audience—it’s email. Unlike social media platforms like Instagram and Twitter, your email contact list is yours to keep and nurture. If one day any of the major social platforms goes down, your following will too—but if [...]
Segmentation is the practice of dividing your audience into groups based on shared characteristics. In marketing, consumers are often segmented based on demographics, such as age and gender, as well as geographic data, such as their location. But when it comes to email marketing, it’s also possible to segment your audience by their behaviour and send [...]
Let’s face it – websites are time-consuming. From the technical setup to the design, and the fresh content needed to satisfy Google’s search algorithms, the thought of having to create a website is a daunting task for many of us. Especially for those who are just starting out with their business or side hustle. But [...]
A referral program incentivizes current customers and brand advocates to refer your brand to their family and friends to get rewards. These rewards or incentives may range from discounts and coupons to freebies. Sometimes all we need is a nudge from our friends to try something new, and this is why referral programs work. Word-of-mouth [...]
Email marketing is key to your businesses’ success. You can use email marketing to help increase brand awareness, nurture relationships, and establish your niche authority. To achieve success, though, you need to know how to write engaging newsletters. That’s why in this guide we’re looking at five newsletters written by companies that know how to [...]
When it comes to email marketing, getting people to subscribe to your list is just half the battle. You still have to find ways to get them to open, read, and act on your emails. This presents an endless cycle of challenges for bloggers, especially in today’s content-saturated world. So, what types of emails can [...]