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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Maybe it’s the increasing costs, or the confusing dashboard that overwhelms you every time you want to send a campaign. Perhaps it’s the lack of 1-on-1 support or the realisation you’re paying for features you just don’t need or use. Whatever your reason for switching between email marketing platforms, the truth is that the move [...]
Every day, dozens of emails land in your subscribers’ inboxes. It’s not surprising that many of them will stop reading your emails, especially with so much competition from other brands. There are many reasons people stop engaging with the brands they subscribe to. The campaigns may not be relevant to them, they might have signed [...]
Email marketing is one of the most effective tools at the disposal of every marketer. With more than four billion email users worldwide in 2020, email is a big part of the lives of your target audience. And this number is set to grow to 4.6 billion by 2025. The importance of email marketing cannot [...]
Do you know how many emails are sent daily? 246 billion in 2019, according to Radicati’s estimates. Cookie-cutter variety emails can easily drown in that kind of noise. And it doesn’t matter how clever and impressive your email content is, it will never reach the right eyes if your email doesn’t get opened in the [...]
If used effectively, bulk emails are a great way to reach thousands of customers and prospects in a short amount of time. These types of campaigns allow marketers to promote their businesses, sell products, and develop relationships with ease. To see positive ROI from your bulk email campaigns, your emails need to land in the [...]
Are you the type of person who likes wearing PJs while working from home? Or would you rather ditch the pants during the workweek? Well, according to this email from AI copywriting service Phrasee, you can go without pants – as long as you stay in your seat during Zoom calls, of course. This email [...]
In March 2020, the copywriting community lost a giant: Clayton Makepeace. A year later, one of his mentees, the wonderful Carline Anglade-Cole, held a tribute in his honor. She invited dozens of Clayton’s collaborators — writers, marketers, and publishers — to give a short speech about the legendary copywriter. And to everyone’s surprise (and delight) [...]
There are plenty of ways to generate buzz for your new sales launch, from running ads on Google and social media, to incentivizing your affiliate network to do the promotion for you. But whatever your business model, one tactic you should absolutely be using is email marketing. While marketers have more tools and tactics at [...]
Over a million print and e-books are self-published each year. And it’s estimated that indie authors account for around 30% of all e-book sales in English-speaking markets. Which presents you, indie author, with a challenge. How do you get your latest book release in front of the right audience when so many others like you [...]
Thanks to the internet, writers have more opportunities than ever to grow an audience and deliver premium content. And make good money while doing so. In the early noughties, blogging was the primary modus operandi for digital publishers. But in more recent years, email has become the new platform of choice. And paid subscription newsletters [...]
The most common mistake I see in newsletter landing pages is the author not considering first-time visitors. The author knows exactly what they’re offering readers. But they struggle to portray the benefits of subscribing to someone unfamiliar with the newsletter. That’s why you need to ask yourself: What would my potential subscriber need to see [...]
You’ve started your first newsletter and got a few thousand subscribers on your list. Now it’s time to make some money and get your newsletter generating revenue. But how do you do that? Well, there are two ways you can monetise your newsletter: And in this article, we’re going to guide you through the first [...]