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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
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![Preview image for: [Infographic] The anatomy of a successful welcome email](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2FAnatomy-of-welcome-email-infographic-blog-featured-image.png&w=3840&q=100)
First impressions can make or break a relationship, a sale and even a business. It’s why the first interactions customers have with your brand are so important. As the saying goes, “you never get a second chance to make a first impression”. For email marketers, that means engaging with new subscribers the moment they sign [...]
In this digital era, social media is one of the most effective channels in building brand awareness. But why is that important? Because increasing brand awareness means gaining more exposure to potential customers. Which is why it’s the first step in the marketing funnel. After all, the more people that are aware of your product [...]
Bloggers come in all shapes and sizes. But today, we’re taking a look at finance bloggers. And how some of the best in the business greet new subscribers with a welcome email. So whether you’re a newbie blogger documenting your own personal finance journey. Or an established voice sharing money-saving and -making advice with your [...]
A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word “go”. Countless studies show that welcome emails drive higher open and click rates [...]
You’ve been working hard to attract new website visitors, expand your mailing list and get people to donate, sign-up or volunteer. You’ve been using email marketing to increase engagement with people who have already expressed interest in your organisation. But how can you make the most of your mailing list? We’ve got the answer – [...]
You’ve got your food blog filled with delicious recipes. And you’ve been busy building your mailing list, successfully converting your website visitors into subscribers. Now it’s time to start developing your relationship with your new subscribers the second they sign up – when they’re most engaged and receptive to your message. It’s time you set [...]
When it comes to getting subscribers to take action, email marketing is often all about the art of persuasion. Whether it’s getting them to open your email with an enticing subject line or click on a link with a persuasive call-to-action. And this where an understanding of marketing psychology can really help. Knowing how consumers [...]
As marketers, it’s tempting to focus all of our efforts on the creative side of email – design, copywriting, images and effective CTAs. But there’s a hard fact that we often overlook – this all becomes worthless if our emails aren’t being delivered. According to an email deliverability benchmark report by Validity, the average inbox placement [...]
The address you use to send emails to your contacts helps to identify your business as the sender. If you’re just starting out or you’re desperate to keep costs down, it can be tempting to send your campaigns from a free email address provided by Gmail, Hotmail or Yahoo. But this can have a detrimental [...]
Email list cleaning (or email scrubbing, as it’s also known) is the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid. “Wait, did you just say, ‘removing subscribers from your mailing list’? Are you mad?!” We get [...]
For your marketing messages to be truly effective, they need to reach the right people. And segmentation helps you achieve that. It’s the practice of dividing your audience into segments based on data, including demographics, preferences, behaviour and geography, and then speaking to each of those segments directly. It enables you to provide your audience [...]
Segmenting your email marketing list is one of the most effective ways to improve open rates, encourage more clicks and drive more conversions. Why? Because segmenting empowers you to send highly targeted emails to specific audiences within your mailing list. It gives you the power to deliver content that’s relevant to your customers. And relevancy [...]