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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
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As an author, building an engaged and dedicated readership is essential for the success of your work. Through building an email list, authors can communicate directly with their audience, increase their reach and visibility, and improve their marketing and sales efforts. This article will explore five reasons why all authors need an email list. 1. [...]
Using email strategies to brand your nonprofit will enable you to not only cater your content to your target audience more effectively, but also help to increase traffic to your site and ultimately boost donations. Here are some cost-effective branding strategies for nonprofits that help you stand out from the crowd. Continuously share your nonprofit’s [...]
Driving donations during financially tough times can be a challenge, but it’s important for nonprofit organisations to continue their work even in the face of economic uncertainty. Here are four ways to drive donations during financially tough times. 1. Engage your community Your supporters are your biggest asset when it comes to driving donations. Encourage [...]
Email is a great way to create a successful campaign for your fundraiser, with the channel offering a clear and direct ask for donations – but how do you boost donations as much as possible? Here are our email marketing for charities tips and strategies to help you gain more supporters. Personalise the email Addressing [...]
Marketing strategies may be all you hear about when starting a business from scratch – but which strategy is best when looking to drive traffic and boost engagement? If you’re looking to gain new clients and keep them, here’s our list of six sure-fire ways you can be successful in increasing your customer base. 1. [...]
Millions of us around the world use email platforms, whether that be for personal or business use. Are you using the right email marketing tools that meet our needs and requirements? Here are some of the reasons why it may be time to switch email service providers today. Why it might be time to switch [...]
People come and go and so do customers. An order cancellation email is your chance to leave a positive impression and perhaps win some customers over. Even if everything fails, you’ll still be able to receive actual feedback on why they cancel and what you can do to prevent it. Listen: every business will eventually [...]
Whether you’re new to email marketing or are looking to expand your audience even further, any email platform can seem an overwhelming place to be a part of. Here are some of the ways in which authors can utilise their email marketing to improve communication skills and build a successful email campaign. Let subscribers know [...]
Communication should be a two-way street. No matter what channel you’re using, it’s vital to establish a way that both parties can get in touch with each other. Sending out an email with a noreply address breaks this fundamental law of communication. Businesses regularly send emails using a noreply email account, and their readers cannot [...]
Building an email list, launching email marketing campaigns, and optimising for the best results can be quite complicated – especially if you’re a marketer who’s just getting started with their email marketing strategy. But regardless of where you’re at, keeping track of your email marketing KPIs and measuring the effectiveness of your email campaigns is [...]
With a higher CTR than B2C campaigns according to a benchmark report by the Data & Marketing Association (DMA), email marketing for B2B can target quality audiences, build deep loyalty, and generate leads. However, B2B newsletters are often easier said than done, as they require creativity and hard work. Suppose you’re a business professional, marketer, or entrepreneur. In [...]
You might be asking ‘what types of newsletters do users love to read while sipping their morning coffee’? It’s safe to say that the more upfront value you give, the more you can expect in return. And with “value,” we mean information that users find relevant to their needs. Since they willingly opted to receive [...]