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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
As an email marketer, understanding the value of different types of emails is key to your success. You need to know which emails to send to garner the right results, whether that’s building your subscriber list, gathering feedback or trying to convert. There are email marketing campaigns for every goal, but they all have one [...]
GDPR has been around for quite some time, but there’s no denying that the regulations around it are still confusing – as a matter of fact, they could be tripping you up when it comes to your email marketing. With this in mind, here are the most common questions that arise when it comes to [...]
If you’ve noticed a dip in your open rates, you might be the victim of junk folders. Even though they’re clearly not spam, your emails might still be flagged for a number of reasons, which means they aren’t being opened by your audience. If you want to avoid this from happening, follow these best practices. [...]
Asking for donations can be delicate, and respecting your audience should be at the forefront of your campaign. It’s important to be mindful of the language you use, the tone of your request, and the timing and frequency of your requests. Here are a handful of tips to help you respect your reader when asking [...]
Email is a powerful tool for nonprofits to reach their audience, communicate their message, and solicit donations. However, the success of an email campaign depends on many factors, including the design of the email. Effective email marketing campaigns typically involve creating engaging and relevant content, personalising messages to specific subscribers, optimising subject lines and email [...]
Email marketing is a powerful tool for building your personal brand and reaching your target audience. Email marketing allows businesses to target specific audience segments and personalise messages based on their interests and preferences, increasing the chances of conversion and customer engagement. Segment your audience Segmenting your email list allows you to send targeted messages [...]
As a freelancer, one of your main priorities should be gaining more clients and increasing your subscriber list in the most efficient ways possible. Though there are various ways in which this can be achieved, email marketing is one of the more cost-effective approaches to attaining more clients. Here’s how a good email marketing strategy [...]
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Since shutting down in January, Revue has left a host of customers looking for alternative services to help them create and send editorial newsletters. The site was popular with both large, established publishers and new writers alike, helping brands create and promote content that kept audiences coming back for more. Whether you were a longstanding [...]
As an author, building an engaged and dedicated readership is essential for the success of your work. Through building an email list, authors can communicate directly with their audience, increase their reach and visibility, and improve their marketing and sales efforts. This article will explore five reasons why all authors need an email list. 1. [...]
Using email strategies to brand your nonprofit will enable you to not only cater your content to your target audience more effectively, but also help to increase traffic to your site and ultimately boost donations. Here are some cost-effective branding strategies for nonprofits that help you stand out from the crowd. Continuously share your nonprofit’s [...]
Driving donations during financially tough times can be a challenge, but it’s important for nonprofit organisations to continue their work even in the face of economic uncertainty. Here are four ways to drive donations during financially tough times. 1. Engage your community Your supporters are your biggest asset when it comes to driving donations. Encourage [...]
Email is a great way to create a successful campaign for your fundraiser, with the channel offering a clear and direct ask for donations – but how do you boost donations as much as possible? Here are our email marketing for charities tips and strategies to help you gain more supporters. Personalise the email Addressing [...]