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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Email marketing is a powerful tool for building your personal brand and reaching your target audience. Email marketing allows businesses to target specific audience segments and personalise messages based on their interests and preferences, increasing the chances of conversion and customer engagement. Segment your audience Segmenting your email list allows you to send targeted messages [...]
As a freelancer, one of your main priorities should be gaining more clients and increasing your subscriber list in the most efficient ways possible. Though there are various ways in which this can be achieved, email marketing is one of the more cost-effective approaches to attaining more clients. Here’s how a good email marketing strategy [...]
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Since shutting down in January, Revue has left a host of customers looking for alternative services to help them create and send editorial newsletters. The site was popular with both large, established publishers and new writers alike, helping brands create and promote content that kept audiences coming back for more. Whether you were a longstanding [...]
As an author, building an engaged and dedicated readership is essential for the success of your work. Through building an email list, authors can communicate directly with their audience, increase their reach and visibility, and improve their marketing and sales efforts. This article will explore five reasons why all authors need an email list. 1. [...]
Using email strategies to brand your nonprofit will enable you to not only cater your content to your target audience more effectively, but also help to increase traffic to your site and ultimately boost donations. Here are some cost-effective branding strategies for nonprofits that help you stand out from the crowd. Continuously share your nonprofit’s [...]
Driving donations during financially tough times can be a challenge, but it’s important for nonprofit organisations to continue their work even in the face of economic uncertainty. Here are four ways to drive donations during financially tough times. 1. Engage your community Your supporters are your biggest asset when it comes to driving donations. Encourage [...]
Email is a great way to create a successful campaign for your fundraiser, with the channel offering a clear and direct ask for donations – but how do you boost donations as much as possible? Here are our email marketing for charities tips and strategies to help you gain more supporters. Personalise the email Addressing [...]
Marketing strategies may be all you hear about when starting a business from scratch – but which strategy is best when looking to drive traffic and boost engagement? If you’re looking to gain new clients and keep them, here’s our list of six sure-fire ways you can be successful in increasing your customer base. 1. [...]
Millions of us around the world use email platforms, whether that be for personal or business use. Are you using the right email marketing tools that meet our needs and requirements? Here are some of the reasons why it may be time to switch email service providers today. Why it might be time to switch [...]
People come and go and so do customers. An order cancellation email is your chance to leave a positive impression and perhaps win some customers over. Even if everything fails, you’ll still be able to receive actual feedback on why they cancel and what you can do to prevent it. Listen: every business will eventually [...]
Whether you’re new to email marketing or are looking to expand your audience even further, any email platform can seem an overwhelming place to be a part of. Here are some of the ways in which authors can utilise their email marketing to improve communication skills and build a successful email campaign. Let subscribers know [...]
Communication should be a two-way street. No matter what channel you’re using, it’s vital to establish a way that both parties can get in touch with each other. Sending out an email with a noreply address breaks this fundamental law of communication. Businesses regularly send emails using a noreply email account, and their readers cannot [...]