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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
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Marg McAlister has published more than 60 books across five different pen names, each with its own genre, voice, and readership. Rather than juggling five separate EmailOctopus accounts, she keeps every subscriber on one list, sorted entirely by tags and segments. We spoke to her about writing before sunrise, her single-list management, and what she'd tell an author too nervous to start emailing their readers.
beehiiv is an email marketing tool designed specifically for newsletter authors. Its popularity grew in 2022 as many sought alternatives to Substack due to some of its limitations. While beehiiv serves the creator newsletter niche very well, it may not be the best or most affordable option for other businesses and industries. Best beehiiv alternatives [...]
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Austin Anthem spent eight years campaigning to bring a Major League Soccer club to Austin before Austin FC ever kicked a ball. Now in the club's sixth season, the all-volunteer supporters group still leans on one channel to keep members in the loop – email. We spoke to them about home and away newsletters, emoji subject lines, and why a mailing list beats social media when plans change fast.
Switching email platforms doesn't have to be complicated! Whether you're moving to EmailOctopus because Flodesk's recent pricing changes have shifted the value for you, you're looking for something simpler, or you're just ready for a fresh start, this guide walks you through the full migration process – from exporting your Flodesk subscribers to sending your first campaign. You'll be up and running in under an hour, without any disruption to your subscribers.
Halloween is a major event for almost all businesses, and this year the NRF (National Retail Federation) predicts that Halloween spending will reach a record $13.1 billion. This makes it one of the biggest economic opportunities of the year, especially for businesses related to candy, costumes, gifts, and greeting cards. As an event, Halloween has [...]
Brevo (formerly known as Sendinblue) is an email marketing tool that has recently evolved into a comprehensive marketing and sales platform. It now includes additional features such as CRM, website chatbots, and SMS marketing. Additionally, it allows you to send transactional emails via SMTP or API. Though Brevo is excellent for email marketing, it does [...]
Last week, our COO Tom sent this letter to EmailOctopus subscribers on our free plan. A few people asked if they could share it, so we're publishing it here in full, exactly as it landed in inboxes.
When it comes to email segmentation, small senders often get it wrong. They either skip it entirely, thinking it's only for bigger lists, or go too far too fast and build ten segments before a single one has actually worked.
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Grady Hendrix runs three separate mailing lists – for his horror novels, Subway Cinema's weekly film listings, and his wife's restaurant, Dirt Candy. He shares why he treats each one as a direct, trusted line to his readers rather than just another promotional channel, and why every newsletter needs to give something back.
Switching email platforms doesn't have to be complicated. Whether you're moving to EmailOctopus for more affordable pricing, a cleaner interface, or just a fresh start, this guide walks you through the full migration process – from exporting your Brevo data to sending your first campaign. You’ll be ready to send in under an hour, without a disruption to your subscribers.
Human psychology shapes email engagement more than any individual tactic. Every email you send – the message, the timing, the tone – contributes to how subscribers perceive you over time. And that perception is what determines whether they open your next one.