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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Last week, our COO Tom sent this letter to EmailOctopus subscribers on our free plan. A few people asked if they could share it, so we're publishing it here in full, exactly as it landed in inboxes.
When it comes to email segmentation, small senders often get it wrong. They either skip it entirely, thinking it's only for bigger lists, or go too far too fast and build ten segments before a single one has actually worked.
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Grady Hendrix runs three separate mailing lists – for his horror novels, Subway Cinema's weekly film listings, and his wife's restaurant, Dirt Candy. He shares why he treats each one as a direct, trusted line to his readers rather than just another promotional channel, and why every newsletter needs to give something back.
Switching email platforms doesn't have to be complicated. Whether you're moving to EmailOctopus for more affordable pricing, a cleaner interface, or just a fresh start, this guide walks you through the full migration process – from exporting your Brevo data to sending your first campaign. You’ll be ready to send in under an hour, without a disruption to your subscribers.
Human psychology shapes email engagement more than any individual tactic. Every email you send – the message, the timing, the tone – contributes to how subscribers perceive you over time. And that perception is what determines whether they open your next one.
MailerLite has long been a favourite email marketing tool because of its low prices and generous free plan. However, in 2025, this has changed, and many people are already feeling the impact. Previously, MailerLite’s free plan allowed up to 500 subscribers and 12,000 emails each month. Now, the free plan only lets you have 250 [...]
Switching email platforms doesn't have to be complicated. Whether you're moving to EmailOctopus for more affordable pricing, a cleaner interface, or just a fresh start, this guide walks you through the full migration process – from exporting your MailerLite data to sending your first campaign. You’ll be ready to send in under an hour, without a disruption to your subscribers.
Alex Baia is a humour writer, marketing consultant, and newsletter creator who has built a list of nearly 15,000 subscribers since 2016. Using lead magnets and smart segmentation, he's turned his newsletter into the backbone of everything he does – from sharing his writing in The New Yorker and McSweeney's to running workshops and growing his comedy publication, Comedy Bizarre. With EmailOctopus as his platform of choice, he shares what's driven his growth and why the welcome email is the most important email you'll ever write.
Whether you're running a business or sending a newsletter, without an active email list you're going to struggle to reach customers / readers in cheap and effective ways. This is why it's important to start thinking of ways to build and grow your email list from the first day itself. Let's start by understanding why.
Discover the best ways to segment your email list by demographics, engagement, and purchase behaviour and learn how to send campaigns that get more opens, clicks, and conversions.
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Switching email platforms doesn't have to be complicated. Whether you're moving to EmailOctopus for more affordable pricing, a cleaner interface, or just a fresh start, this guide walks you through the full migration process – from exporting your Mailchimp data to sending your first campaign. You’ll be ready to send in under an hour, without a disruption to your subscribers.