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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
In email marketing, A/B testing is essential for improving campaign strategies and increasing engagement. By making different versions of an email with one change, marketers can learn more about their audience and increase conversion rates. Important things to test are subject lines, preview text, calls to action (CTAs), sender names, send times, and design elements. To get accurate results, use random groups, a sample size of at least 1,000 contacts, and test one change at a time. Carefully documenting results helps improve future campaigns, optimising your strategy for lasting success.
Tiger Tags, a small family-run name label brand, helps parents keep track of school uniforms, nursery items, and everyday essentials. Since launching in 2024, they’ve used EmailOctopus to connect with parents and schools at key points in the school calendar. By keeping campaigns clear and simple, they’ve built trust, strengthened relationships, and supported school fundraising – making school life a little easier for families.
The new buzz on the internet after Web3 is AI and ChatGPT, which has been a hot topic lately, and it’s all over Reddit and Twitter. Though AI is a great writing companion, it is not recommended to use it for writing your complete newsletter or blog, as it would lack your personal thoughts and [...]
The growth of ecommerce and digital communications for marketing has ensured that email marketing will undoubtedly play a vital role in digital commerce. Also, email marketing is one of the most efficient and cost-effective ways to market your product or service. If you are starting or planning to use email marketing for your business, this [...]
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Mailchimp is one of the most popular and well-known email marketing tools, and has been for many years. They used to have a generous free plan of 12,000 emails to 2,000 subscribers per month and were known for their affordability. However, in 2025 they increased their prices three times and have reduced their free plan to a [...]
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Valentine's Day is a widely celebrated occasion that often includes the exchange of gifts, providing a perfect opportunity for marketers to boost sales. This year, the National Retail Federation (NRF) expects Valentine's Day spending to reach a record $29.1 billion, with per-person spending averaging up to $200.
With the increasing number of emails being sent every day, it can be difficult for brands to stand out in inboxes. One way to grab the attention of subscribers is through the use of colours in email marketing. But what are the best colours to use for maximum impact? Colourful marketing campaigns Firstly, it’s important [...]
Email marketing continues to offer the highest return on investment (ROI) compared to any other marketing channel, making it an essential tool for businesses. A critical component of a successful email marketing campaign is good design, which significantly influences its overall performance. In addition to this, email design trends are constantly evolving, much like fashion, [...]
In 2025, email marketing will still be a primary marketing channel for many brands because it has the best return on investment (ROI), however we’ll see several chances as technology, market, and user preferences evolve. Email marketing trends There are over 4.2 billion email users worldwide, and that includes all your current and future customers. [...]
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Email marketing has been at the centre of marketing and growth for businesses of all types and sizes for many years, but many have failed to implement it properly and are missing out on big opportunities. That’s typically because businesses and people don’t always follow email marketing best practices. Read this blog before you hit [...]
Producing quality content takes a lot of time and effort. For example, writing a good newsletter can take over 20 hours, and a well-researched blog often takes more than a week. Not repurposing the output to reach a larger audience might not be a smart decision.
With so many digital marketing tactics to choose from, deciding where to put yourmarketing dollars can be tough. As well as attracting new customers, you have the crucial task of retaining existing ones. Which makes it even more important that you spend your marketing budget wisely.