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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
The growth of ecommerce and digital communications for marketing has ensured that email marketing will undoubtedly play a vital role in digital commerce. Also, email marketing is one of the most efficient and cost-effective ways to market your product or service. If you are starting or planning to use email marketing for your business, this [...]
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Mailchimp is one of the most popular and well-known email marketing tools, and has been for many years. They used to have a generous free plan of 12,000 emails to 2,000 subscribers per month and were known for their affordability. However, in 2025 they increased their prices three times and have reduced their free plan to a [...]
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Valentine's Day is a widely celebrated occasion that often includes the exchange of gifts, providing a perfect opportunity for marketers to boost sales. This year, the National Retail Federation (NRF) expects Valentine's Day spending to reach a record $29.1 billion, with per-person spending averaging up to $200.
With the increasing number of emails being sent every day, it can be difficult for brands to stand out in inboxes. One way to grab the attention of subscribers is through the use of colours in email marketing. But what are the best colours to use for maximum impact? Colourful marketing campaigns Firstly, it’s important [...]
Email marketing continues to offer the highest return on investment (ROI) compared to any other marketing channel, making it an essential tool for businesses. A critical component of a successful email marketing campaign is good design, which significantly influences its overall performance. In addition to this, email design trends are constantly evolving, much like fashion, [...]
In 2025, email marketing will still be a primary marketing channel for many brands because it has the best return on investment (ROI), however we’ll see several chances as technology, market, and user preferences evolve. Email marketing trends There are over 4.2 billion email users worldwide, and that includes all your current and future customers. [...]
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Email marketing has been at the centre of marketing and growth for businesses of all types and sizes for many years, but many have failed to implement it properly and are missing out on big opportunities. That’s typically because businesses and people don’t always follow email marketing best practices. Read this blog before you hit [...]
Producing quality content takes a lot of time and effort. For example, writing a good newsletter can take over 20 hours, and a well-researched blog often takes more than a week. Not repurposing the output to reach a larger audience might not be a smart decision.
With so many digital marketing tactics to choose from, deciding where to put yourmarketing dollars can be tough. As well as attracting new customers, you have the crucial task of retaining existing ones. Which makes it even more important that you spend your marketing budget wisely.
Flodesk has been a popular email marketing tool for small businesses because of its unlimited plans, which let users send unlimited emails to unlimited contacts. However on 28th November 2025 this will change.
Holidays like Christmas brings businesses an opportunity to connect with both existing and new customers, boost sales, and strengthen relationships. A great way to achieve all three is through email marketing, as it can boost sales and establish a two-way communication. Now let’s see how you as a business owner can use email marketing this Christmas.
Whether you're running a business or sending a newsletter, without an active email list you're going to struggle to reach customers / readers in cheap and effective ways. This is why it's important to start thinking of ways to build and grow your email list from the first day itself. Let's start by understanding why.