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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
They Might Be Giants‘ invitation to sign up to their mailing list is one of the most engaging ones out there: Why join a mailing list? Well, there are a few good reasons to join ours. They Might Be Giants’ mailing list has been in service for almost 20 years and currently serves over 125,000 [...]
Occasions such as Black Friday, Cyber Monday, and Christmas are always associated with sales and discounts in the world of shopping. In fact, thousands of people make their major purchases exclusively during these times, and not seeing any discounts might cause disappointment. If you are a business that’s planning not to offer discounts this festive season, this blog [...]
OK Go is a band that has built a remarkable career, creating award-winning videos, collaborating with leading dance companies, tech giants, animators, and even the Muppets. They once even encoded their music onto DNA strands! Known for pushing creative boundaries, the band has earned 21 Cannes Lions, 12 CLIOs, 3 VMAs, 2 Webbys, the Smithsonian [...]
If you’re part of a SaaS Customer Success team for a product like EmailOctopus, you may need to wear many hats: you’re a support agent, moderator, deliverability specialist, marketing pro, educator and customer success specialist. When I plan my work week, I often think how handy it would be to have an octopus’s body – [...]
Birdsong is a certified B Corp company that focuses on sustainability and circularity. B Corps are companies working towards sustainability and using business as a force for good. Though Birdsong started as a sustainable fashion brand, it has now expanded into other areas in an effort to reduce the environmental impact of consumer goods. The [...]
![Preview image for: Mad Mimi being discontinued [a free alternative]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-10-1.png&w=3840&q=100)
Mad Mimi is a simple and easy to use email builder that was founded in 2008 and was later acquired by GoDaddy. It was used to build the base of GoDaddy’s email marketing tool, which came under their digital marketing suite. As of 2024, GoDaddy’s Digital Marketing Suite is fully ready, and they now want [...]
Having a proper marketing plan is the key to any successful book launch event. Not only does this increase the chances of the book being a success, it also brings clarity to how you’ll get your target audiences excited about the book in advance. In this blog, we’ll walk you through the entire process of [...]
MailPoet is an email marketing tool specifically designed for websites built on WordPress. Unlike other email marketing tools, MailPoet can only be used via its WordPress plugin, making it an excellent choice for WordPress-based websites but unusable for others. Best MailPoet alternatives Free tier comparison Tool Free Tier (max subscribers) Free Tier (max emails) Mailpoet [...]
Mailjet is an email marketing tool owned by Sinch, the same brand that owns Mailgun. It is one of the few email marketing tools that also allows you to send transactional emails using their SMTP relay or API. Though Mailjet has lots of great features, user feedback suggests its UI can be a bit clunky, [...]
A welcome email is the first email you send to a new subscriber or customer. It’s an excellent opportunity to make a good first impression, set expectations for future communications, and outline any actions you’d like the recipient to take. So, let’s explore some content ideas for crafting effective welcome emails and showcase some of [...]
Moosend is an email marketing tool utilised by businesses of all sizes around the world. Though it has all the features one would expect from a good email marketing tool, user reviews suggest it is a little lacking in customisation and customer support responsiveness. Best Moosend alternatives Free tier comparison Tool Free Tier (max subscribers) [...]
Mailgun is an email service and API provider primarily focused on transactional emails. Given this focus, it lacks several essential email marketing features, including a contact list manager and a drag-and-drop email editor. This makes Mailgun a not so great choice for marketers, creators and small business owners. Best Mailgun alternatives Free tier comparison Tool [...]