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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Newsletters are no longer something that only big publishers and organisations use to provide updates. Many individuals and small creators run incredibly popular newsletters these days — emailing thousands, if not millions of subscribers each month and making a good living from it. However, an important aspect of building a successful newsletter that’s often overlooked [...]
With over 3.1 billion emails sent out every second, it’s fair to say email has become a vital communication channel in our daily lives. With the sheer volume of emails going out daily, companies need to set themselves apart from the competition. That means crafting an intriguing email is incredibly important for any kind of [...]
When creating a successful newsletter, your audience is everything. Not only do you want your carefully curated emails to be read, you need them to be read in order to generate income in the form of advertising revenue. Building an audience isn’t easy though. Landing pages, pop-up forms, and advertising are all established ways of [...]
In today’s age, everyone wants to build a personal brand, and it’s more than just a buzzword. It’s a necessity for anyone looking to stand out in their field, whether they’re a freelancer, entrepreneur, or professional. The starting point for everyone looking to build a personal brand is to start by being active on any [...]
![Preview image for: 8+ Beehiiv alternatives [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-9.png&w=3840&q=100)
Beehiiv is an email marketing tool designed specifically for newsletter authors. Its popularity grew in 2022 as many sought alternatives to Substack due to some of its limitations. While Beehiiv serves the creator newsletter niche very well, it may not be the best or most affordable option for other businesses and industries. Best Beehiiv alternatives [...]
Constant Contact is one of the oldest email marketing companies (founded in 1995). Although Constant Contact has been a reliable email marketing tool for decades, many of its users are migrating to other options in search of better value for money and new features. Best Constant Contact alternatives Free tier comparison Tool Free Tier (max [...]
![Preview image for: 7+ Klaviyo alternatives [updated 2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-6.png&w=3840&q=100)
Klaviyo is an email marketing tool primarily focused on and ideal for ecommerce and D2C businesses. This specialisation may limit its suitability for businesses in other industries or niches. Likewise, if you don’t intend to use all its features and fully integrate your business with Klaviyo, there are more budget-friendly options you should consider exploring. [...]
![Preview image for: 8 Drip alternatives for email marketing [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-8.png&w=3840&q=100)
Drip is an email marketing tool that started off as a popup tool, but slowly grew into a full-fledged email marketing tool. It’s primarily designed to be used with Shopify and has all the features that can help you scale your ecommerce business. However, its specialisation in ecommerce means it might not be the best [...]
![Preview image for: 9 Substack alternative [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-7.png&w=3840&q=100)
Though many people consider Substack to be an email marketing tool, it’s actually a content distribution platform similar to Medium, with the added ability to send content via email. While Substack is excellent for distributing content, it falls short as an email marketing tool due to its lack of basic features like email automation. Best [...]
![Preview image for: 8 Zoho Campaigns alternatives [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-5.png&w=3840&q=100)
Zoho Campaigns is an email marketing tool that’s part of Zoho’s suite of marketing and business tools. It’s designed to integrate seamlessly with other Zoho tools, such as Zoho CRM. While Zoho Campaigns offers affordability and a range of pricing options, customer reviews suggest its user interface is not very user-friendly, which can be a [...]
![Preview image for: 8+ ActiveCampaign alternative [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-11.png&w=3840&q=100)
ActiveCampaign is an email marketing and automation tool that helps marketers and founders with email and omnichannel marketing. Initially launched as an email marketing tool, it has slowly expanded to include features such as CRM integration, Facebook and Google Ads integration, AI assistance, and much more. It’s a powerful tool, but the steep learning curve [...]
Mother’s Day is just around the corner, which can be the perfect time to engage with your audience and send a promotional email campaign. But remember, only send this kind of email if you think your audience expects it from your brand — off-topic and off-brand emails that take advantage of special occasions tend to [...]