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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Constant Contact is one of the oldest email marketing companies (founded in 1995). Although Constant Contact has been a reliable email marketing tool for decades, many of its users are migrating to other options in search of better value for money and new features. Best Constant Contact alternatives Free tier comparison Tool Free Tier (max [...]
![Preview image for: 7+ Klaviyo alternatives [updated 2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-6.png&w=3840&q=100)
Klaviyo is an email marketing tool primarily focused on and ideal for ecommerce and D2C businesses. This specialisation may limit its suitability for businesses in other industries or niches. Likewise, if you don’t intend to use all its features and fully integrate your business with Klaviyo, there are more budget-friendly options you should consider exploring. [...]
![Preview image for: 8 Drip alternatives for email marketing [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-8.png&w=3840&q=100)
Drip is an email marketing tool that started off as a popup tool, but slowly grew into a full-fledged email marketing tool. It’s primarily designed to be used with Shopify and has all the features that can help you scale your ecommerce business. However, its specialisation in ecommerce means it might not be the best [...]
![Preview image for: 9 Substack alternative [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-7.png&w=3840&q=100)
Though many people consider Substack to be an email marketing tool, it’s actually a content distribution platform similar to Medium, with the added ability to send content via email. While Substack is excellent for distributing content, it falls short as an email marketing tool due to its lack of basic features like email automation. Best [...]
![Preview image for: 8 Zoho Campaigns alternatives [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-5.png&w=3840&q=100)
Zoho Campaigns is an email marketing tool that’s part of Zoho’s suite of marketing and business tools. It’s designed to integrate seamlessly with other Zoho tools, such as Zoho CRM. While Zoho Campaigns offers affordability and a range of pricing options, customer reviews suggest its user interface is not very user-friendly, which can be a [...]
![Preview image for: 8+ ActiveCampaign alternative [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-11.png&w=3840&q=100)
ActiveCampaign is an email marketing and automation tool that helps marketers and founders with email and omnichannel marketing. Initially launched as an email marketing tool, it has slowly expanded to include features such as CRM integration, Facebook and Google Ads integration, AI assistance, and much more. It’s a powerful tool, but the steep learning curve [...]
Mother’s Day is just around the corner, which can be the perfect time to engage with your audience and send a promotional email campaign. But remember, only send this kind of email if you think your audience expects it from your brand — off-topic and off-brand emails that take advantage of special occasions tend to [...]
Hi, Ramy. Tell us a little about your background. I currently live in Brighton, UK and am the founder of a QR code generator called Hovercode. Before Hovercode, I ran Page Flows, which is a design resource that was acquired last year. What motivated you to start Hovercode? After running Page Flows for ~5 years, [...]
![Preview image for: How to build an email list [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image.png&w=3840&q=100)
Whether you’re running a business or sending a newsletter, without an active email list you’re going to struggle to reach customers / readers in cheap and effective ways. This is why it’s important to start thinking of ways to build and grow your email list from the first day itself. Let’s start by understanding why [...]
![Preview image for: 6 Best email marketing services [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Femail-marketing-service.png&w=3840&q=100)
Wallace D. Wattles once said, “It is essential to have good tools, but it is also essential that the tools should be used in the right way”, and it applies pretty well on email marketing. Email marketing is a popular way for businesses to reach their goals, but not choosing the right tool can cause [...]
It’s already been said many times in our blogs that how important and efficient email marketing is and why everyone should focus on it. What’s not been said is the importance of email marketing for companies who can use email marketing in a non-intrusive way to build a long-term relationship with their audience. Let’s now [...]
Businesses and individuals have been using content for decades to capture customers organically and rank on Google, YouTube, Bing and many more such platforms. In the current time, content marketing has become crucial but hard at the same time with increasing competition. Even though there is more competition, content marketing is still a practical option [...]