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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
AWeber is an email marketing and automation platform designed to help small businesses and entrepreneurs effectively run email marketing campaigns. It also comes with several handy features, such as design integration with Canva and an AI writing assistant. Though it is a great tool, it has a few cons. For example, it charges you for [...]
![Preview image for: 8 Brevo alternative [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-13.png&w=3840&q=100)
Brevo (formerly known as Sendinblue) is an email marketing tool that has recently evolved into a comprehensive marketing and sales platform. It now includes additional features such as CRM, website chatbots, and SMS marketing. Additionally, it allows you to send transactional emails via SMTP or API. Though Brevo is excellent for email marketing, it does [...]
![Preview image for: 8 Campaign Monitor alternatives [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-17.png&w=3840&q=100)
Campaign Monitor is a well-known email marketing tool developed by Marigold, the same company behind several other marketing tools such as Emma. While primarily an email marketing solution, Campaign Monitor also supports SMS and transactional emails. The platform provides features such as email personalisation, automation, and segmentation to enhance your marketing strategies. Best Campaign Monitor [...]
GetResponse is a well-known email marketing tool founded in 1997. Over the years, it has evolved into a comprehensive suite of marketing solutions, including features such as web push notifications and SMS marketing. In addition to these, GetResponse has recently introduced several AI-powered features, including an AI landing page builder and an AI autoresponder. Although [...]
![Preview image for: 8 Mailmunch alternatives [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-12.png&w=3840&q=100)
Mailmunch started off as a tool to help marketers build beautifully designed opt-in forms to improve conversion rates. It’s especially popular on Shopify’s plugin marketplace for popups and email automation. While Mailmunch is a great tool, many of its users on the Shopify plugin marketplace have mentioned that the support can be unresponsive at times. [...]
Email marketing is a really great way to engage customers, fans and subscribers. By tailoring email content for your subscribers, not only are you likely to achieve better conversion rates, it’s also a great way to build a closer and lasting relationship. In this blog, we’ll explore the concept of email personalisation, its benefits, and [...]
Newsletters are no longer something that only big publishers and organisations use to provide updates. Many individuals and small creators run incredibly popular newsletters these days — emailing thousands, if not millions of subscribers each month and making a good living from it. However, an important aspect of building a successful newsletter that’s often overlooked [...]
With over 3.1 billion emails sent out every second, it’s fair to say email has become a vital communication channel in our daily lives. With the sheer volume of emails going out daily, companies need to set themselves apart from the competition. That means crafting an intriguing email is incredibly important for any kind of [...]
Emails landing in spam is probably the biggest nightmare for anyone who relies on email marketing to grow their business or communicate with customers and prospects. While most of the reasons behind this can be fixed with little investigation and effort, some cases do require extra attention. So let’s explore the common reasons behind emails [...]
When creating a successful newsletter, your audience is everything. Not only do you want your carefully curated emails to be read, you need them to be read in order to generate income in the form of advertising revenue. Building an audience isn’t easy though. Landing pages, pop-up forms, and advertising are all established ways of [...]
In today’s age, everyone wants to build a personal brand, and it’s more than just a buzzword. It’s a necessity for anyone looking to stand out in their field, whether they’re a freelancer, entrepreneur, or professional. The starting point for everyone looking to build a personal brand is to start by being active on any [...]
![Preview image for: 8+ Beehiiv alternatives [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-9.png&w=3840&q=100)
Beehiiv is an email marketing tool designed specifically for newsletter authors. Its popularity grew in 2022 as many sought alternatives to Substack due to some of its limitations. While Beehiiv serves the creator newsletter niche very well, it may not be the best or most affordable option for other businesses and industries. Best Beehiiv alternatives [...]