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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
![Preview image for: 8 Mailmunch alternatives [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-12.png&w=3840&q=100)
Mailmunch started off as a tool to help marketers build beautifully designed opt-in forms to improve conversion rates. It’s especially popular on Shopify’s plugin marketplace for popups and email automation. While Mailmunch is a great tool, many of its users on the Shopify plugin marketplace have mentioned that the support can be unresponsive at times. [...]
Email marketing is a really great way to engage customers, fans and subscribers. By tailoring email content for your subscribers, not only are you likely to achieve better conversion rates, it’s also a great way to build a closer and lasting relationship. In this blog, we’ll explore the concept of email personalisation, its benefits, and [...]
Newsletters are no longer something that only big publishers and organisations use to provide updates. Many individuals and small creators run incredibly popular newsletters these days — emailing thousands, if not millions of subscribers each month and making a good living from it. However, an important aspect of building a successful newsletter that’s often overlooked [...]
With over 3.1 billion emails sent out every second, it’s fair to say email has become a vital communication channel in our daily lives. With the sheer volume of emails going out daily, companies need to set themselves apart from the competition. That means crafting an intriguing email is incredibly important for any kind of [...]
Emails landing in spam is probably the biggest nightmare for anyone who relies on email marketing to grow their business or communicate with customers and prospects. While most of the reasons behind this can be fixed with little investigation and effort, some cases do require extra attention. So let’s explore the common reasons behind emails [...]
When creating a successful newsletter, your audience is everything. Not only do you want your carefully curated emails to be read, you need them to be read in order to generate income in the form of advertising revenue. Building an audience isn’t easy though. Landing pages, pop-up forms, and advertising are all established ways of [...]
In today’s age, everyone wants to build a personal brand, and it’s more than just a buzzword. It’s a necessity for anyone looking to stand out in their field, whether they’re a freelancer, entrepreneur, or professional. The starting point for everyone looking to build a personal brand is to start by being active on any [...]
![Preview image for: 9+ Mailchimp alternatives [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-3.png&w=3840&q=100)
Mailchimp is one of the most popular and well-known email marketing tools, and has been for many years. They used to have a generous free plan of 12,000 emails to 2,000 subscribers per month and were known for their affordability. However, in 2023 they increased their prices three times and have reduced their free plan to a [...]
![Preview image for: 8+ Beehiiv alternatives [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-9.png&w=3840&q=100)
Beehiiv is an email marketing tool designed specifically for newsletter authors. Its popularity grew in 2022 as many sought alternatives to Substack due to some of its limitations. While Beehiiv serves the creator newsletter niche very well, it may not be the best or most affordable option for other businesses and industries. Best Beehiiv alternatives [...]
Constant Contact is one of the oldest email marketing companies (founded in 1995). Although Constant Contact has been a reliable email marketing tool for decades, many of its users are migrating to other options in search of better value for money and new features. Best Constant Contact alternatives Free tier comparison Tool Free Tier (max [...]
![Preview image for: 7+ Klaviyo alternatives [updated 2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-6.png&w=3840&q=100)
Klaviyo is an email marketing tool primarily focused on and ideal for ecommerce and D2C businesses. This specialisation may limit its suitability for businesses in other industries or niches. Likewise, if you don’t intend to use all its features and fully integrate your business with Klaviyo, there are more budget-friendly options you should consider exploring. [...]
![Preview image for: 8 Drip alternatives for email marketing [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-8.png&w=3840&q=100)
Drip is an email marketing tool that started off as a popup tool, but slowly grew into a full-fledged email marketing tool. It’s primarily designed to be used with Shopify and has all the features that can help you scale your ecommerce business. However, its specialisation in ecommerce means it might not be the best [...]