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Email tips, inspiration and insights from the team at EmailOctopus
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Moosend is an email marketing tool utilised by businesses of all sizes around the world. Though it has all the features one would expect from a good email marketing tool, user reviews suggest it is a little lacking in customisation and customer support responsiveness. Best Moosend alternatives Free tier comparison Tool Free Tier (max subscribers) [...]

Mailgun is an email service and API provider primarily focused on transactional emails. Given this focus, it lacks several essential email marketing features, including a contact list manager and a drag-and-drop email editor. This makes Mailgun a not so great choice for marketers, creators and small business owners. Best Mailgun alternatives Free tier comparison Tool [...]

AWeber is an email marketing and automation platform designed to help small businesses and entrepreneurs effectively run email marketing campaigns. It also comes with several handy features, such as design integration with Canva and an AI writing assistant. Though it is a great tool, it has a few cons. For example, it charges you for [...]
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Campaign Monitor is a well-known email marketing tool developed by Marigold, the same company behind several other marketing tools such as Emma. While primarily an email marketing solution, Campaign Monitor also supports SMS and transactional emails. The platform provides features such as email personalisation, automation, and segmentation to enhance your marketing strategies. Best Campaign Monitor [...]

GetResponse is a well-known email marketing tool founded in 1997. Over the years, it has evolved into a comprehensive suite of marketing solutions, including features such as web push notifications and SMS marketing. In addition to these, GetResponse has recently introduced several AI-powered features, including an AI landing page builder and an AI autoresponder. Although [...]
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Mailmunch started off as a tool to help marketers build beautifully designed opt-in forms to improve conversion rates. It’s especially popular on Shopify’s plugin marketplace for popups and email automation. While Mailmunch is a great tool, many of its users on the Shopify plugin marketplace have mentioned that the support can be unresponsive at times. [...]

Email marketing is a really great way to engage customers, fans and subscribers. By tailoring email content for your subscribers, not only are you likely to achieve better conversion rates, it’s also a great way to build a closer and lasting relationship. In this blog, we’ll explore the concept of email personalisation, its benefits, and [...]

Newsletters are no longer something that only big publishers and organisations use to provide updates. Many individuals and small creators run incredibly popular newsletters these days — emailing thousands, if not millions of subscribers each month and making a good living from it. However, an important aspect of building a successful newsletter that’s often overlooked [...]

With over 3.1 billion emails sent out every second, it’s fair to say email has become a vital communication channel in our daily lives. With the sheer volume of emails going out daily, companies need to set themselves apart from the competition. That means crafting an intriguing email is incredibly important for any kind of [...]

When creating a successful newsletter, your audience is everything. Not only do you want your carefully curated emails to be read, you need them to be read in order to generate income in the form of advertising revenue. Building an audience isn’t easy though. Landing pages, pop-up forms, and advertising are all established ways of [...]

In today’s age, everyone wants to build a personal brand, and it’s more than just a buzzword. It’s a necessity for anyone looking to stand out in their field, whether they’re a freelancer, entrepreneur, or professional. The starting point for everyone looking to build a personal brand is to start by being active on any [...]

Constant Contact is one of the oldest email marketing companies (founded in 1995). Although Constant Contact has been a reliable email marketing tool for decades, many of its users are migrating to other options in search of better value for money and new features. Best Constant Contact alternatives Free tier comparison Tool Free Tier (max [...]