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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Every successful marketing campaign needs a well-defined marketing strategy. Regardless of whether you are a solopreneur or a giant enterprise, having a marketing strategy is absolutely necessary. Here are some key reasons why having a marketing strategy is important: Now that the importance of having a marketing strategy is clear, let’s dive in deep to [...]
Yael Weinreich is the Director of Business Operations at Formsort, a form builder that focuses on personalisation, conversions and privacy while being easy to use and no-code. We caught up with Yael to learn more about Formsort and how they use email marketing at their organisations. So Yael, what are Formsort’s priorities at the moment? [...]
TinyLetter used to be a free newsletter service that was run by Mailchimp which they had acquired in 2011, only a year after it was founded by Phil Kaplan. TinyLetter was great for many years with a large fanbase down to its free plan and ease of use. But now, it’s coming to an end. [...]
Christmas is not just about spending time with your friends and family. It’s a good time to make more money as a business and get people to visit your store or website by offering special discounts, and email marketing is a great way to let people know about these deals. Sending an email on Christmas [...]
Our vision at EmailOctopus has always been to make email marketing easier. That means not only making the product affordable, but simple and intuitive to use. Over the past few months you might have noticed a few enhancements to your EmailOctopus dashboard, which all come from feedback we’ve received from thousands of our users. With [...]
Email marketing has proven itself to be a valuable tool in today’s dynamic digital world. It’s not just about sending marketing emails; it’s your key to building meaningful connections with your audience and achieving real business impact. However, in order to excel in email marketing, you need the perfect set of email marketing tools based [...]
In the fast-paced world of digital marketing, small businesses often find themselves trying to compete with larger businesses that have massive marketing budgets. This is where organic marketing strategies like SEO and email marketing comes into play. Not only are they cost-effective but also super efficient. We’ve already talked about SEO in the past, and [...]
If you have read our other blogs, then you might have already seen how much we discuss about email marketing having a good ROI. Taking that ahead, today we’ll be talking about how we can take that ROI even higher by following some easy to implement tips which will improve the conversion rate of your [...]
Nowadays, marketing is more than just coming up with creative ideas. It’s about using the right tools to implement those ideas quickly and properly. As more and more tools come out, it’s important to evaluate the ones that will be useful. That’s what we’ll be doing in this blog. Let’s discuss the various types of [...]
There are many things that define the success of a product launch. A crucial component of this is having a well thought out launch strategy, and one of its key elements is the product launch email. This plays a vital role in informing your existing audience about what to expect. Now, let’s dive deeper into [...]
A subject line is the first thing your subscriber will see once you send an email campaign. It should be written in a way that should motivate or excite them to open the email. A well-written subject line is one that is brief and concise, motivates one to open the email, and provides an overview [...]
Social media has grown significantly in the past few years and helped many influencers make a fortune from the industry. More and more brands are now taking social media and influencer marketing seriously. Though the growth rate is still climbing, most influencers’ future relies on the social platforms themselves. If you are an influencer who [...]