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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
In today’s digital world, if you’re about to launch something new, there’s no getting away from the fact that you need an online presence to make that launch successful. But websites are cumbersome and time-consuming things. And for individual creators, indie hackers and solo entrepreneurs, the effort required to create a website can be overwhelming. [...]
The new buzz on the internet after Web3 is AI and ChatGPT, which has been a hot topic lately, and it’s all over Reddit and Twitter. Though AI is a great writing companion, it is not recommended to use it for writing your complete newsletter or blog, as it would lack your personal thoughts and [...]
Improving your customer experience is essential for running a successful company. Companies that offer a better customer experience see higher customer satisfaction rates, increased revenues, and reduced customer churn. In fact, studies from PwC show that 17% of customers will leave a company after one bad customer experience. And 59% will leave after several bad experiences. The [...]
Since its inception in 2001, Mailchimp has become the biggest name in email marketing software. Today, the platform accounts for over 60% of market share with 12 million global users. What originally started out as a simple email provider has grown to become an all-in-one marketing solution. As well as sophisticated automation, Mailchimp now offers [...]
Drip campaigns are a great way to engage new subscribers and increase the value of your mailing list. This type of campaign is known by a number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders, and marketing automation. The name may change, but the concept is the same. These campaigns are a sequence [...]
There’s no denying that email marketing is one of the best ways to keep your existing users engaged, but there are ways to make your engagement rate go from average to excellent. Implementing small changes and elements of joy in your email has the power to increase its effectiveness by a lot significantly. Why make [...]
Founded in 2003, ActiveCampaign is a popular “Customer Experience Automation Platform”. Quite the mouthful we know! With all its features, the majority still use it specifically for its email marketing and automation offering. Though ActiveCampaign is a good service to use for email marketing, it’s an expensive tool to use if you are looking for [...]
If you have just an e-commerce business or struggling to grow an existing one, then marketing is something you need to work on to drive and build traction. After all, every business wants to keep growing, and marketing makes it achievable. The competition in e-commerce has been growing as brands like Shopify have constantly been [...]
Automated welcome series is a great way to engage your newly added subscribers and introduce them to your brand and product. This is especially important if you are running a D2C brand, newsletter or any business which could benefit from staying connected to your users. In this article, we’ll go through step by step process [...]
Email marketing is an excellent way to constantly boost engagement, generate clicks and leads, and connect with customers and subscribers. Still, it all depends on whether your email is opened or not. One of the key things to ensure that your emails are opened is by sending them at the right time. In this article, [...]
The growth of ecommerce and digital communications for marketing has ensured that email marketing will undoubtedly play a vital role in digital commerce. Also, email marketing is one of the most efficient and cost-effective ways to market your product or service. If you are starting or planning to use email marketing for your business, this [...]
Mailchimp is one of the oldest and most popular email marketing tools. They’re also famous for their pioneering ‘freemium’ plan, the free plan which allowed those new to email marketing to get set up for free – that was until it was severely restricted earlier this month. It was great while it lasted. Mailchimp quick [...]