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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
According to an independent report by Symantec in 2018, almost 85% of all emails are spam; there’s always a battle to stop them. Multiple efforts have included the implementation of SPF, DKIM, and DMARC, which has now become pretty mainstream. If you are already using EmailOctopus with a verified domain, then you are likely already [...]
You must have heard the saying “prevention is better than cure.” Well, it applies to your email campaigns as well. Once you press the send button, it’s sent; if there’s an error, you can’t do anything other than regret it. This is why it’s recommended to double check everything and have a checklist to identify [...]
Managing a growing subscriber list can be a time-consuming task, especially if you need to perform repetitive actions on multiple subscribers and that’s why at EmailOctopus we’re excited to announce a brand new feature that will make that easier than ever. A redesigned list contact screen, complete with bulk actions! Here’s how it looks: We’ve [...]
Most people who subscribe to an email list or a newsletter expect to receive their first email in the first few minutes. It’s also a great way to leave a long-lasting impression as welcome emails In this blog, we’ll discuss welcome emails, why and when you should use them. We’ll also discuss a few nice [...]
Most newsletters tend to grow with referrals and social shares, but that’s also because most newsletter authors ignore SEO. When done correctly, SEO tends to help grow your newsletter incrementally by constantly sending traffic to your newsletter website. Most of the things we’ll discuss in this blog would low-effort tips so that you can start [...]
As a blogger, you might think creating and posting blogs is the most important aspect of growing your audience. Though that’s true to a certain extent, there are many more things that need to be done to ensure you build and maintain a direct connection with your audience and consistently keep growing, as traffic from [...]
Suppose you wish to improve your business’s visibility online in a particular local region, like your neighbourhood or city. In that case, you can turn to local SEO. Using the right strategy can help you build a presence quickly. You can try to enter words you think to define your business on Google. If the [...]
In today’s digital world, if you’re about to launch something new, there’s no getting away from the fact that you need an online presence to make that launch successful. But websites are cumbersome and time-consuming things. And for individual creators, indie hackers and solo entrepreneurs, the effort required to create a website can be overwhelming. [...]
Improving your customer experience is essential for running a successful company. Companies that offer a better customer experience see higher customer satisfaction rates, increased revenues, and reduced customer churn. In fact, studies from PwC show that 17% of customers will leave a company after one bad customer experience. And 59% will leave after several bad experiences. The [...]
Since its inception in 2001, Mailchimp has become the biggest name in email marketing software. Today, the platform accounts for over 60% of market share with 12 million global users. What originally started out as a simple email provider has grown to become an all-in-one marketing solution. As well as sophisticated automation, Mailchimp now offers [...]
Drip campaigns are a great way to engage new subscribers and increase the value of your mailing list. This type of campaign is known by a number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders, and marketing automation. The name may change, but the concept is the same. These campaigns are a sequence [...]
There’s no denying that email marketing is one of the best ways to keep your existing users engaged, but there are ways to make your engagement rate go from average to excellent. Implementing small changes and elements of joy in your email has the power to increase its effectiveness by a lot significantly. Why make [...]