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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
![Preview image for: Email marketing for e-commerce [why and how to use it]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fecom-email.png&w=3840&q=100)
Email is one of the most widely used marketing channels in the e-commerce space. Email campaigns effectively encourage your past customer or newsletter subscribers to visit your website to buy something. An affordable and effective way to increase repeat purchases. Emails also allow you to customise and precisely target your messages based on the user [...]
Search Engine Optimisation (SEO) has grown to be a crucial element of making your digital presence more prominent without having to spend on ads. This has led to an increase in people and businesses jumping to leverage SEO for themselves. To have the edge over others, many have started using SEO tools like SEMrush and [...]
With several billion email accounts worldwide and around 235 billion emails sent per day, email marketing is still one of the best marketing tools. A good email marketing campaign can get you the attention of millions of people. Furthermore, according to Litmus, email marketing has the highest return on investment. For every $1 marketers spend [...]
With the implementation of General Data Protection Regulations (GDPR), email marketers face challenges and responsibilities when it comes to handling personal information. This guide explores the impact of GDPR rules on email marketing and provides insights into how businesses can adapt their strategies to comply with these email marketing regulations, while maintaining effective communication with [...]
The rules that govern email marketing, especially those crossing international borders, are intricate. One such essential regulation is the CAN-SPAM Act from the United States. So, why should international marketers take heed of this particular legislation? Let’s delve into the details. What is the CAN-SPAM Act? The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and [...]
Whether it’s from your emails, newsletters, or online advertisements, giving people a say in what content they receive can go a long way towards fostering trust and goodwill. This is where the choice to opt-out comes into play. What is an opt-out? “Opt-out” refers to an action that allows individuals to choose not to participate [...]
As we delve into the digital age, the use of personal data has drawn concern, questioning the thin line between intrusive marketing and respecting privacy. This is why understanding the concept of personal information, especially within the context of email marketing, is of paramount importance. This guide discusses what constitutes personal information, its role in [...]
![Preview image for: Email marketing regulations for India [2023]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fflag-of-india-1.jpg&w=3840&q=100)
Understanding the email marketing regulations active in the country you’re working in will save you some costly consequences. Currently, there is no set legislation in place regarding data protection and email marketing in India. While a draft bill was created in 2018, referred to as the Personal Data Protection Bill (PDPB), the passing of the [...]
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The Lei Geral de Proteção de Dados Pessoais (LGPD), Brazil’s General Data Protection Law, came into effect in September 2020, after several delays caused by the Coronavirus pandemic. This legislation aims to protect the privacy and rights of individuals by regulating the collection and processing of personal data. In this blog, we’ll explore the key [...]
![Preview image for: Email marketing regulations for Canada [2023]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fthe-national-flag-of-canada-1.jpg&w=3840&q=100)
When it comes to reaching Canadian residents, compliance with the Canadian Anti-Spam Law (CASL) is essential. Since its implementation in 2014, CASL has regulated email marketing practices, and businesses have to adhere to these guidelines to avoid penalties. These are the requirements of the CASL and how businesses can ensure compliance when carrying out email [...]
![Preview image for: Email marketing regulations for Australia [2023]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Faustralian-flag-1.jpg&w=3840&q=100)
It’s crucial for email marketers to understand and comply with the latest email marketing regulations to protect the privacy and data of individuals. Australia’s Spam Act of 2003 provides guidance for email marketing teams regarding unsolicited commercial emails, with the legislation covering all messages originating from Australia and any emails targeting an Australian address. Here, [...]
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In the United States, the primary legislation that addresses email marketing regulations is the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing). Here, we will explore the key aspects of the CAN-SPAM Act, providing your business with the information needed to navigate email marketing regulations in the United States. The CAN-SPAM act and [...]