Inside the inbox
Email tips, inspiration and insights from the team at EmailOctopus
Join those in the know
Get our monthly round-up of top email marketing tips delivered to your inbox
Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Email marketing is an essential part of any business’s marketing strategy. However, there are significant differences between B2B (business-to-business) and B2C (business-to-consumer) email marketing that companies need to be aware of. Here, we will explore the differences between B2B and B2C email marketing and how businesses can tailor their email marketing strategies accordingly. Audience and [...]
![Preview image for: Why are my emails not converting on mobile? [with solutions]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fmobile-not-converting.jpg&w=3840&q=100)
Email marketing is a powerful tool that benefits businesses of all shapes and sizes. However, if your emails are not converting on mobile devices, it’s time to take a step back and evaluate your strategy. Mobile devices are now the primary way that people access their email, with over 60% of email opens occurring on [...]
![Preview image for: What’s the best email length? [best practices]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Femail-lengths.jpg&w=3840&q=100)
Much has been said about the content of email campaigns to increase engagement and conversions, but how much do we pay attention to the length of the emails we’re sending out to customers? There are actually best practices we should be following for a successful email campaign. What’s so important about email length? If you [...]
Both ‘cold emails’ and ‘email marketing’ are terms that are frequently used in the realm of digital marketing, but they aren’t interchangeable. So, what sets them apart? Let’s dive in and find out. So, what exactly is a cold email? A cold email is a type of business email sent to a recipient without prior [...]
Email marketing is a powerful tool for brands of all sizes, serving as a direct line of communication between the business and the customer. However, like any marketing strategy, it can be complex, and certain elements often get overlooked. Here are seven of those areas that deserve more attention in your email marketing strategy. 1. [...]
Have you ever wondered why some of your legitimate emails end up in the spam folder or never reach their destination? The culprit might be email blocklists. Email blocklists can have a significant impact on your email marketing campaigns and your overall sender reputation. In this blog post, we’ll discuss everything you need to know [...]
When it comes to email marketing, the perfect font can make all the difference. A well-chosen font ensures readability and accessibility, sets the right tone, and helps convey your message effectively. With a plethora of fonts available, how do you pick the one that’s just right for your email campaigns? In this blog post, we’ll [...]
With the rise of privacy concerns, technology companies have been working on ways to better protect users’ personal information. One of the recent updates that has caught the attention of marketers is Apple’s Mail Privacy Protection (MPP) feature. Launched as part of iOS 15, iPadOS 15, and macOS Monterey, MPP aims to safeguard users’ privacy [...]
Email marketing has been an essential part of the digital marketing landscape for decades, standing the test of time amidst the rise of social media and other online marketing tactics. But in the era of ever-evolving technology, one question remains: how cost-effective is email marketing? The cost of email marketing To understand the cost-effectiveness of [...]
Email deliverability is crucial for any business or individual relying on email for communication, marketing, or sales. However, ensuring that your emails reach the intended recipient’s inbox can be challenging. In this guide, we’ll explore nine actionable ways to improve email deliverability, helping you maintain a good sender reputation and increase the chances of your [...]
A/B Testing Also known as split testing, A/B testing is a method of comparing two versions of an email to determine which one performs better. This is done by sending two variations to a small portion of your subscribers and measuring the engagement metrics to decide which version to send to the remaining subscribers. Above [...]
Follow-up emails are an essential part of email marketing campaigns. They can remind your audience about your brand, encourage them to take action, and build a connection. However, writing an attractive follow-up email can be challenging. Here are some tips to help you write attractive follow-up emails: Be timely Timing is critical when it comes [...]