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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Collecting feedback on your newsletter is one of the most important steps to make sure that you are providing value to your readers and know what their thoughts are about the content you share. Knowing how to effectively gather feedback can be tricky, but there are some great strategies you can use to make sure [...]
We have seen exponential growth in newsletters and email marketing happen in the past couple of years, and there’s no sign of stopping. That is great, but have you noticed that the number of people signing up for your newsletter is way lesser than the number of people visiting the page with the sign-up form [...]
If you’ve recently signed in to EmailOctopus, you may have noticed a couple of changes to our automations. Those changes form the base for the most significant update to the EmailOctopus platform yet, which we’re excited to be rolling out in the coming months. Through speaking to many of you, we’ve heard the want to [...]
In the world of digital marketing, it is essential to leverage automation to streamline communication and create personalised experiences, and one effective way to achieve this is by setting up email marketing flows. Here are seven flows to consider introducing into your email strategy. Welcome series First impressions matter, and a well-crafted welcome series can [...]
![Preview image for: 5 customer segmentation examples [inspiration]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fcustomer-segment-examples.jpg&w=3840&q=100)
In the fast-paced world of e-commerce, understanding your customers is the key to staying ahead of the competition. Customer segmentation, the process of dividing your target audience into distinct groups, is an invaluable tool that allows businesses to tailor their marketing strategies and deliver personalised experiences. By recognising the unique needs and preferences of different [...]
Email marketing is an essential part of any business’s marketing strategy. However, there are significant differences between B2B (business-to-business) and B2C (business-to-consumer) email marketing that companies need to be aware of. Here, we will explore the differences between B2B and B2C email marketing and how businesses can tailor their email marketing strategies accordingly. Audience and [...]
![Preview image for: Why are my emails not converting on mobile? [with solutions]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fmobile-not-converting.jpg&w=3840&q=100)
Email marketing is a powerful tool that benefits businesses of all shapes and sizes. However, if your emails are not converting on mobile devices, it’s time to take a step back and evaluate your strategy. Mobile devices are now the primary way that people access their email, with over 60% of email opens occurring on [...]
![Preview image for: What’s the best email length? [best practices]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Femail-lengths.jpg&w=3840&q=100)
Much has been said about the content of email campaigns to increase engagement and conversions, but how much do we pay attention to the length of the emails we’re sending out to customers? There are actually best practices we should be following for a successful email campaign. What’s so important about email length? If you [...]
Both ‘cold emails’ and ‘email marketing’ are terms that are frequently used in the realm of digital marketing, but they aren’t interchangeable. So, what sets them apart? Let’s dive in and find out. So, what exactly is a cold email? A cold email is a type of business email sent to a recipient without prior [...]
Email marketing is a powerful tool for brands of all sizes, serving as a direct line of communication between the business and the customer. However, like any marketing strategy, it can be complex, and certain elements often get overlooked. Here are seven of those areas that deserve more attention in your email marketing strategy. 1. [...]
Have you ever wondered why some of your legitimate emails end up in the spam folder or never reach their destination? The culprit might be email blocklists. Email blocklists can have a significant impact on your email marketing campaigns and your overall sender reputation. In this blog post, we’ll discuss everything you need to know [...]
When it comes to email marketing, the perfect font can make all the difference. A well-chosen font ensures readability and accessibility, sets the right tone, and helps convey your message effectively. With a plethora of fonts available, how do you pick the one that’s just right for your email campaigns? In this blog post, we’ll [...]