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Email tips, inspiration and insights from the team at EmailOctopus
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Email marketing has been around for quite some time, and while it is still a valuable tool in the digital marketing landscape, many businesses struggle to keep their campaigns relevant and effective. If you find yourself in this situation, fear not – there are several ways you can revive outdated email marketing campaigns and re-engage [...]
A recent iOS update brought Mail Privacy Protection to Apple phone users, which might affect how email marketers operate moving forward. Here are some of the features email professionals should be aware of and how they affect email marketing campaigns. Open Rate and IP Data Collection The new feature has undoubtedly had an immediate impact [...]
Customer engagement is essential for any business looking to build long-term relationships with their customers. Engaged customers are more loyal, more likely to refer to new business and more willing to provide valuable feedback that can help a company improve its products and services. Here, we discuss the core principles of customer engagement that every [...]
Triggered emails, also known as behavioural or event-driven emails, are automated messages that are sent to a recipient based on specific actions or events that they take. These emails can range from simple welcome messages to complex abandoned cart reminders, and they are a powerful tool for marketers looking to improve engagement, customer retention, and [...]
Email marketing has become an integral part of digital marketing, with businesses relying on email campaigns to reach out to their subscribers and promote their products or services. However, with the increasing use of spam filters, email marketers need to be careful with their campaigns to avoid being marked as spam. One of the most [...]
Email marketing is a powerful tool that can help businesses reach out to their customers, build brand awareness and drive sales. However, with so many email marketing platforms available in the market, it can be challenging to decide which one is the best fit for your business. In this post, we will discuss some of [...]
Keeping your subscribers engaged is not always easy. Over time, some subscribers may become inactive and stop opening or engaging with your emails. This article will discuss what to do with your inactive subscribers, including how to identify them, re-engage them, and decide when to remove them from your list. Identifying inactive subscribers The first [...]
Email marketing can be a highly effective way to promote your business, but building a high quality email list takes time and effort. As a result, some businesses may be tempted to take shortcuts and purchase email lists from third-party providers. However, this approach is not only unethical but also ineffective. In this article, we’ll [...]
Everyone has experienced the dread that comes from hitting send and realising you’ve made a major mistake in your email, whether it’s emailing the wrong person, sharing incorrect information or attaching the wrong document to your email. But it’s human nature to make mistakes – it’s how you respond to them that makes the difference. [...]
Email marketing is dynamic and ever-changing, with new technologies, trends, and best practices emerging regularly. As such, it’s important to regularly review and update your email marketing strategy to ensure it stays relevant and effective. But how often should you update your email strategy? In this article, we’ll explore some key factors to consider when [...]
Broken links can be frustrating for both the sender and the recipient, as they prevent the recipient from accessing the intended content and can damage the sender’s reputation. This article will discuss how to deal with broken links in emails, including how to prevent them and fix them when they occur. Understanding broken links Before [...]
Email marketing and chatbots are two popular ways businesses can communicate with their customers. While both can be effective, they have different strengths and weaknesses, and choosing the right approach for your business depends on your goals, audience, and resources. This article will explore the differences between email marketing and chatbots and help you determine [...]