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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Email marketing can be a highly effective way to connect with your audience and promote your products or services. But with so many emails being sent every day, it can be challenging to get your emails noticed and read. One key factor that can impact the success of your email campaigns is timing. In this [...]
Email addresses have become an essential part of our daily communication. Are email addresses case-sensitive? In this article, we’ll answer this question and provide the information you need. What does case sensitive mean? In computing, case sensitivity refers to the distinction between uppercase and lowercase letters. A case-sensitive password, for example, is one where the [...]
A birthday is a special occasion, and businesses can leverage this opportunity to strengthen their relationship with their customers by sending birthday emails. Birthday emails can help businesses increase their customer engagement, build brand loyalty, and drive more sales. Why send birthday emails? Sending birthday emails is an effective way to connect with your customers [...]
Behavioural email marketing is a type of email marketing that uses data collected on user behaviour to create targeted email campaigns. It involves tracking user actions such as clicks, opens, and purchases and then using that data to segment users and personalise email content accordingly. In this article, we will discuss what behavioural email marketing [...]
Email spoofing and phishing are two common cyber threats that can cause significant damage to individuals and organisations. Email spoofing involves impersonating a legitimate email address to deceive recipients into believing that the email is from a trustworthy source. On the other hand, phishing involves tricking recipients into sharing sensitive information, such as login credentials, [...]
When it comes to understanding which type of email content works best for your business, metrics are the best way to make decisions that move your strategy forward. But these metrics aren’t created equal, which is why understanding the difference between vanity and actionable metrics, and how to use them together, is crucial. What are [...]
In our digital age, crafting persuasive copy is a vital skill for marketers and business owners alike. Whether it’s for landing pages, sales emails or social media ads, the ability to create compelling content that drives conversions is essential. Here, we will explore effective tips for writing persuasive copy that converts. Understand your target audience [...]
Well-designed HTML newsletters can provide a lot of ROI, with eye-catching designs, clear CTAs and scannable layouts that grab attention and deliver results. If you’re keen to step up your email design game, here’s how to make HTML newsletters work for your business. The benefits of HTML emails One of the biggest advantages of using [...]
Upselling is the act of persuading a customer to buy an advanced version of your product to increase your revenue, while also giving your customers more value for their money, by showing them products they might not have looked at otherwise. Email marketing provides an effective way to upsell, but there are a few best [...]
In times of crisis, businesses can often feel the pressure to maintain their visibility and connection with their customers. Email marketing is a powerful and cost-effective tool that allows businesses to do just that. However, during tough times, it’s essential to adjust your approach to ensure that you’re communicating sensitively and effectively. In this guide, [...]
Nearly 75% of customers adopt email as their primary channel for business communication, and it remains one of the most effective ways to stay in touch with your audience online. But successful email marketing is certainly challenging – you need to balance staying relevant and informative with keeping your readers engaged and ultimately encourage them [...]
There are hundreds of email marketing platforms out there, from EmailOctopus through to Mailchimp. When you’re just starting out in email marketing making the decision over which tool to use can be overwhelming. We’ve rounded up the best 8 email marketing platforms, all of whom offer free plans, and summarised their benefits. But before we [...]