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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
When it comes to email marketing, visual appeal can play a significant role in the success of your campaigns. One way to enhance the visual appeal of your emails is by incorporating background images. However, before deciding to use them, it is important to weigh the pros and cons to determine if they are the [...]
Email marketing has been a popular digital marketing strategy for years, and it remains an effective way to engage with customers and promote a business. However, with the number of emails being sent each day rising, it can be challenging to get your message noticed. This is where preheaders come in. A preheader is a [...]
Building an email list is a crucial aspect of email marketing, enabling businesses to connect with their audience, build relationships, and promote their products or services. A robust email list allows you to communicate with your subscribers directly, delivering relevant and personalised content that is tailored to their interests and preferences. However, organising an email [...]
Email marketing is a powerful tool for reaching and engaging with your audience, but it can be challenging to prove its value and ROI to stakeholders. Here are some ways to demonstrate the value of email marketing to your team or company: Track key metrics One of the most effective ways to demonstrate the value [...]
Email and content marketing are two essential pillars of a successful digital marketing strategy. Content marketing involves creating and sharing valuable and relevant content to attract and retain a clearly defined audience. On the other hand, email marketing involves using email to communicate with your audience, promote your products or services, and build a loyal [...]
Calls-to-action (CTAs) are an essential part of email marketing campaigns. They are the primary way to encourage your audience to engage with your brand and act. CTAs can be used to drive traffic to your website, encourage subscribers to make a purchase, or promote a new product or service. Here are some ways in which [...]
The tone of voice in your emails is crucial for engaging and connecting with your audience. It can help convey your brand’s personality, build trust, and establish a connection with your audience. Here are some factors to consider when deciding on the tone of voice for your emails: What is the brand identity and purpose? [...]
Content marketing is an effective way to reach and engage with your target audience. However, it’s important to ensure that your content is accessible to everyone, including people with disabilities. Accessibility in content marketing refers to designing content that is easy to understand and use by people with various disabilities, such as visual, auditory, cognitive, [...]
Email is an essential communication tool in the modern world, with billions of emails sent and received every day. It is used for various purposes, from personal communication and business communications to marketing and sales. With the increasing use of email, it has become necessary to track email performance and effectiveness. This is where email [...]
There’s sure to be a high number of unread emails in your inbox, and your subscribers are no exception. The words you use in your subject lines really matter to increase the chances of someone clicking on that email and seeing what you have to say. Here are 15 action words you should be incorporating [...]
With the increasing number of emails being sent every day, it can be difficult for brands to stand out in inboxes. One way to grab the attention of subscribers is through the use of colours in email marketing. But what are the best colours to use for maximum impact? Colourful marketing campaigns Firstly, it’s important [...]
In today’s digital age, it’s essential to communicate effectively with your audience, especially when it comes to email marketing. You want to ensure your audience are receiving and enjoying the content you’re putting out into the world. One way to make your emails stand out is by using emojis in the subject line. But the [...]