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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Mother’s Day is just around the corner, which can be the perfect time to engage with your audience and send a promotional email campaign. But remember, only send this kind of email if you think your audience expects it from your brand — off-topic and off-brand emails that take advantage of special occasions tend to [...]
Hi, Ramy. Tell us a little about your background. I currently live in Brighton, UK and am the founder of a QR code generator called Hovercode. Before Hovercode, I ran Page Flows, which is a design resource that was acquired last year. What motivated you to start Hovercode? After running Page Flows for ~5 years, [...]
![Preview image for: How to build an email list [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image.png&w=3840&q=100)
Whether you’re running a business or sending a newsletter, without an active email list you’re going to struggle to reach customers / readers in cheap and effective ways. This is why it’s important to start thinking of ways to build and grow your email list from the first day itself. Let’s start by understanding why [...]
![Preview image for: 6 Best email marketing services [2024]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Femail-marketing-service.png&w=3840&q=100)
Wallace D. Wattles once said, “It is essential to have good tools, but it is also essential that the tools should be used in the right way”, and it applies pretty well on email marketing. Email marketing is a popular way for businesses to reach their goals, but not choosing the right tool can cause [...]
It’s already been said many times in our blogs that how important and efficient email marketing is and why everyone should focus on it. What’s not been said is the importance of email marketing for companies who can use email marketing in a non-intrusive way to build a long-term relationship with their audience. Let’s now [...]
Businesses and individuals have been using content for decades to capture customers organically and rank on Google, YouTube, Bing and many more such platforms. In the current time, content marketing has become crucial but hard at the same time with increasing competition. Even though there is more competition, content marketing is still a practical option [...]
Every successful marketing campaign needs a well-defined marketing strategy. Regardless of whether you are a solopreneur or a giant enterprise, having a marketing strategy is absolutely necessary. Here are some key reasons why having a marketing strategy is important: Now that the importance of having a marketing strategy is clear, let’s dive in deep to [...]
Yael Weinreich is the Director of Business Operations at Formsort, a form builder that focuses on personalisation, conversions and privacy while being easy to use and no-code. We caught up with Yael to learn more about Formsort and how they use email marketing at their organisations. So Yael, what are Formsort’s priorities at the moment? [...]
TinyLetter used to be a free newsletter service that was run by Mailchimp which they had acquired in 2011, only a year after it was founded by Phil Kaplan. TinyLetter was great for many years with a large fanbase down to its free plan and ease of use. But now, it’s coming to an end. [...]
Christmas is not just about spending time with your friends and family. It’s a good time to make more money as a business and get people to visit your store or website by offering special discounts, and email marketing is a great way to let people know about these deals. Sending an email on Christmas [...]
Our vision at EmailOctopus has always been to make email marketing easier. That means not only making the product affordable, but simple and intuitive to use. Over the past few months you might have noticed a few enhancements to your EmailOctopus dashboard, which all come from feedback we’ve received from thousands of our users. With [...]
Email marketing has proven itself to be a valuable tool in today’s dynamic digital world. It’s not just about sending marketing emails; it’s your key to building meaningful connections with your audience and achieving real business impact. However, in order to excel in email marketing, you need the perfect set of email marketing tools based [...]