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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
If you have read our other blogs, then you might have already seen how much we discuss about email marketing having a good ROI. Taking that ahead, today we’ll be talking about how we can take that ROI even higher by following some easy to implement tips which will improve the conversion rate of your [...]
Nowadays, marketing is more than just coming up with creative ideas. It’s about using the right tools to implement those ideas quickly and properly. As more and more tools come out, it’s important to evaluate the ones that will be useful. That’s what we’ll be doing in this blog. Let’s discuss the various types of [...]
There are many things that define the success of a product launch. A crucial component of this is having a well thought out launch strategy, and one of its key elements is the product launch email. This plays a vital role in informing your existing audience about what to expect. Now, let’s dive deeper into [...]
A subject line is the first thing your subscriber will see once you send an email campaign. It should be written in a way that should motivate or excite them to open the email. A well-written subject line is one that is brief and concise, motivates one to open the email, and provides an overview [...]
Social media has grown significantly in the past few years and helped many influencers make a fortune from the industry. More and more brands are now taking social media and influencer marketing seriously. Though the growth rate is still climbing, most influencers’ future relies on the social platforms themselves. If you are an influencer who [...]
There are numerous articles that have been written about AI and its potential to help grow your newsletter or blog. While some of these articles are truly informative, many suggest that AI can write your entire content for you, which is incorrect. You might wonder what’s the problem with using AI tools like ChatGPT to [...]
No matter whether you are building a SaaS or any other business – it’s always full of challenges and a lifelong learning process. It’s been the same for us at EmailOctopus. We generally don’t talk much about our journey, apart from a couple of times when we have hit significant milestones – we’re too busy [...]
In general, most of the emails we receive can be classified into two categories based on how they look. The first category would be the emails that are colourful and have styles, those are likely HTML emails while the other set of emails that are just text and sometime also have images fall under the [...]
Most websites these days have some pop-up forms, and mostly it’s there to collect emails. Furthermore, the best part is that pop-ups these days don’t interfere much with the user experience as most of them are based on events such as time on page or exit intent. Plus, it’s easy for the users to close [...]
Twitter has always been a hot space, be it the web3/NFT trend or the new AI boom – it’s seen everything. This also makes Twitter one of the most popular social media platforms among devs, marketers and many other categories. It’s also a favourite social channel for businesses to grow organically. Twitter allows you to [...]
We have talked a lot about why email marketing is one of the best ways to market your product and service, but there are times when beginners don’t understand every word they come across during this journey. Some of them, such as BIMI, confuse a lot of experienced marketers, too. To solve this, we gathered [...]
Email marketing has been a reliable form of marketing to grow and reach out to an existing audience for years. However, not every email campaign is successful, which boils down to how it was planned. Content, design, call-to-Action (CTA), and others play an important role in defining whether an email campaign will succeed. We have [...]