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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
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Austin Anthem spent eight years campaigning to bring a Major League Soccer club to Austin before Austin FC ever kicked a ball. Now in the club's sixth season, the all-volunteer supporters group still leans on one channel to keep members in the loop – email. We spoke to them about home and away newsletters, emoji subject lines, and why a mailing list beats social media when plans change fast.
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Grady Hendrix runs three separate mailing lists – for his horror novels, Subway Cinema's weekly film listings, and his wife's restaurant, Dirt Candy. He shares why he treats each one as a direct, trusted line to his readers rather than just another promotional channel, and why every newsletter needs to give something back.
Alex Baia is a humour writer, marketing consultant, and newsletter creator who has built a list of nearly 15,000 subscribers since 2016. Using lead magnets and smart segmentation, he's turned his newsletter into the backbone of everything he does – from sharing his writing in The New Yorker and McSweeney's to running workshops and growing his comedy publication, Comedy Bizarre. With EmailOctopus as his platform of choice, he shares what's driven his growth and why the welcome email is the most important email you'll ever write.
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Mirka Hokkanen is a Finnish-American author, illustrator, printmaker and educator who runs a creative business spanning fine art prints, books, classes, and an online shop. With audiences ranging from art collectors to parents and educators, Mirka uses EmailOctopus to stay connected with them all, without letting email marketing take over her creative life. By keeping things simple, personal, and on her own terms, she consistently achieves open rates that most marketers can only dream of.
Tiger Tags, a small family-run name label brand, helps parents keep track of school uniforms, nursery items, and everyday essentials. Since launching in 2024, they’ve used EmailOctopus to connect with parents and schools at key points in the school calendar. By keeping campaigns clear and simple, they’ve built trust, strengthened relationships, and supported school fundraising – making school life a little easier for families.
AYSO Region 13 is a volunteer-run recreational soccer league serving the communities of Altadena, Pasadena, and La Cañada in Los Angeles. While its core mission is to develop and deliver quality youth soccer programmes in a fun, family-oriented environment, AYSO’s impact goes far beyond the pitch. In January 2025, devastating wildfires swept through Los Angeles, [...]
WiseOceans is on a mission to inspire ocean conservation through education, community engagement, and hands-on science. What started as a simple idea – helping people find careers in marine conservation – has grown into a global organisation running education programmes, conservation projects, and more. We spoke with Toni from WiseOceans to learn how they bring [...]
Alimo (both the name of the brand and the artist) was created to share creativity and help bring more happiness to the world. Born and raised in Oregon, Alimo draws inspiration from the ocean to the mountains focusing on people interacting with their everyday selves. His work can be seen with clients like Patagonia, Portland Trail Blazers, [...]
They Might Be Giants‘ invitation to sign up to their mailing list is one of the most engaging ones out there: Why join a mailing list? Well, there are a few good reasons to join ours. They Might Be Giants’ mailing list has been in service for almost 20 years and currently serves over 125,000 [...]
OK Go is a band that has built a remarkable career, creating award-winning videos, collaborating with leading dance companies, tech giants, animators, and even the Muppets. They once even encoded their music onto DNA strands! Known for pushing creative boundaries, the band has earned 21 Cannes Lions, 12 CLIOs, 3 VMAs, 2 Webbys, the Smithsonian [...]
Birdsong is a certified B Corp company that focuses on sustainability and circularity. B Corps are companies working towards sustainability and using business as a force for good. Though Birdsong started as a sustainable fashion brand, it has now expanded into other areas in an effort to reduce the environmental impact of consumer goods. The [...]
Hi, Ramy. Tell us a little about your background. I currently live in Brighton, UK and am the founder of a QR code generator called Hovercode. Before Hovercode, I ran Page Flows, which is a design resource that was acquired last year. What motivated you to start Hovercode? After running Page Flows for ~5 years, [...]