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Email tips, inspiration and insights from the team at EmailOctopus
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For marketers, every industry comes with its unique challenges. Marketing a car is very different to marketing fast food, as one example. But what if you’re marketing something that only exists on a computer? Something that blurs the line between product and service? Well, that’s the unique challenge that SaaS marketers face. And to make [...]
Type “careers of the future” in your search bar and developers will appear in practically every list Google can throw at you. We’re now so reliant on computers that software developers, engineers and programmers have become some of the most sought-after roles in the tech industry. But in the past, building a career in this [...]
For many creators, newsletters are an intensely personal project. They’re a space to explore curiosities. A space to make sense of information and ideas. And a space to share knowledge. Whether that’s through curation of content. Or original writing. It’s what inspired Stevan Popovic to start Stockideas.club, a newsletter that brings together his research into [...]
The SaaS industry is booming globally. The cost of starting a SaaS company is declining. And demand for ever-more niche online solutions is increasing. Which means we’ve never had so much choice available to us. But how do you sift through all the tools on the market? How do you keep track of the latest [...]
Case studies are nothing new. Businesses have long been using case studies to show what customers can do with their product or service, in a bid to attract more customers. In fact, what you’re reading now is essentially a customer case study. But in the age of social media, case studies have taken on a [...]
Toggl Plan is the easy-to-use visual planning tool that helps teams get a visual overview of their work. Designed with speed and simplicity in mind, it helps keep everyone in the loop in just a few clicks, with a beautiful timeline & kanban board combination. What began as a bootstrapped side-project to support the time [...]
Founded in 1991 by Colin Hammond – an agoraphobia sufferer with a desire to help others like him, No Panic began as a local support group in Shropshire. The charity quickly grew to operate nation-wide with increasing interest from anxiety suffers across the Midlands and word-of-mouth recommendations that reached far across Britain. The 253 helpline [...]
The Coronavirus pandemic has pushed our national healthcare system to its limits and demanded a great deal of sacrifice from those working on the frontlines. But it’s also been a time when we’ve seen incredible acts of kindness that help support those most affected. Eliza and Rose, 13-year-old cousins, are doing just that. Last month, [...]
Home to some of the world’s most ambitious entrepreneurs, Level39 supports fast-growth tech companies by connecting them to world-class customers, talent and infrastructure. What began as a simple idea back in 2013 has grown to a three-floor, 80,000 square foot community space in the heart of Canary Wharf, London. Level39 was built on the concepts [...]
Since its inception over 16 years ago, Folksy has become the home of British craft. Artists and designers from all over the British Isles sell their handmade gifts and original artwork to an eager community of craft lovers. This community shares a genuine appreciation of local talent and the skill that goes into everything from [...]
If you know J. Cole, you probably know him as a rapper, singer and songwriter with a back catalogue full of top ten hits and Grammy-nominated records. You might not know that he’s also the head of Dreamville Records, a record label he co-founded in 2007 that boasts a roster of eight rappers and hip [...]
At EmailOctopus we have the privilege of working with a wide and colourful customer base, offering a variety of services from insurance to erotica. Whatever their line of work, we love hearing our customers’ stories of how they built their businesses and how email has helped them grow. Recently, we caught up with Liz Gavin [...]