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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Email marketing continues to offer the highest return on investment (ROI) compared to any other marketing channel, making it an essential tool for businesses. A critical component of a successful email marketing campaign is good design, which significantly influences its overall performance. In addition to this, email design trends are constantly evolving, much like fashion, [...]
In 2025, email marketing will still be a primary marketing channel for many brands because it has the best return on investment (ROI), however we’ll see several chances as technology, market, and user preferences evolve. Email marketing trends There are over 4.2 billion email users worldwide, and that includes all your current and future customers. [...]
Alimo (both the name of the brand and the artist) was created to share creativity and help bring more happiness to the world. Born and raised in Oregon, Alimo draws inspiration from the ocean to the mountains focusing on people interacting with their everyday selves. His work can be seen with clients like Patagonia, Portland Trail Blazers, [...]
AWeber is a 20+ year old email marketing tool that’s used by thousands of businesses. Any changes to the platform impacts all the businesses that depend on AWeber for email marketing. AWeber recently sent an email update to some customers stating that subscription prices for grandfathered customers will increase beginning December 15, 2024. This means [...]
They Might Be Giants‘ invitation to sign up to their mailing list is one of the most engaging ones out there: Why join a mailing list? Well, there are a few good reasons to join ours. They Might Be Giants’ mailing list has been in service for almost 20 years and currently serves over 125,000 [...]
Occasions such as Black Friday, Cyber Monday, and Christmas are always associated with sales and discounts in the world of shopping. In fact, thousands of people make their major purchases exclusively during these times, and not seeing any discounts might cause disappointment. If you are a business that’s planning not to offer discounts this festive season, this blog [...]
OK Go is a band that has built a remarkable career, creating award-winning videos, collaborating with leading dance companies, tech giants, animators, and even the Muppets. They once even encoded their music onto DNA strands! Known for pushing creative boundaries, the band has earned 21 Cannes Lions, 12 CLIOs, 3 VMAs, 2 Webbys, the Smithsonian [...]
If you’re part of a SaaS Customer Success team for a product like EmailOctopus, you may need to wear many hats: you’re a support agent, moderator, deliverability specialist, marketing pro, educator and customer success specialist. When I plan my work week, I often think how handy it would be to have an octopus’s body – [...]
Birdsong is a certified B Corp company that focuses on sustainability and circularity. B Corps are companies working towards sustainability and using business as a force for good. Though Birdsong started as a sustainable fashion brand, it has now expanded into other areas in an effort to reduce the environmental impact of consumer goods. The [...]
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Mad Mimi is a simple and easy to use email builder that was founded in 2008 and was later acquired by GoDaddy. It was used to build the base of GoDaddy’s email marketing tool, which came under their digital marketing suite. As of 2024, GoDaddy’s Digital Marketing Suite is fully ready, and they now want [...]
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Email marketing has been at the centre of marketing and growth for businesses of all types and sizes for many years, but many have failed to implement it properly and are missing out on big opportunities. That’s typically because businesses and people don’t always follow email marketing best practices. Read this blog before you hit [...]
Having a proper marketing plan is the key to any successful book launch event. Not only does this increase the chances of the book being a success, it also brings clarity to how you’ll get your target audiences excited about the book in advance. In this blog, we’ll walk you through the entire process of [...]