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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
All businesses want to have both new and repeat users, but acquiring new users is hard and always has an acquisition cost. On the other hand, marketing and selling to repeat users is much easier as they already have an established relationship with the business, leading to lower costs and higher conversion rates. Retention marketing [...]
Many businesses that want to start with email marketing but aren’t familiar with marketing campaigns or with tools like EmailOctopus often begin by bulk mailing email addresses by placing them in BCC. While this is not the correct way to send bulk emails, it occasionally works. The more mature way to send bulk marketing emails [...]
If you own an Etsy shop, you may have experienced the challenge of limited features for engaging with past customers and encouraging repeat purchases. This is a frequent issue discussed within the Etsy seller community, and the solution here is to build an audience. While there are several ways to achieve this, like having an [...]
As a marketer, it’s your job to analyse all marketing channels and find out what works best for your business in terms of results and ROI. While channels like content marketing, SEO, social media, and performance marketing take the top places, there are also channels like email and SMS marketing that can provide great results [...]
AYSO Region 13 is a volunteer-run recreational soccer league serving the communities of Altadena, Pasadena, and La Cañada in Los Angeles. While its core mission is to develop and deliver quality youth soccer programmes in a fun, family-oriented environment, AYSO’s impact goes far beyond the pitch. In January 2025, devastating wildfires swept through Los Angeles, [...]
Interactive elements like videos are always more eye-catching than static images or plain text. Moreover, videos have already shown their value to marketers by delivering strong ROI and promoting growth; as a result, they are now an integral part of the most marketing channels. While adding videos to emails can be tricky, there are now [...]
A test by EmailToolTester found that one in six emails never made it to users’ inboxes. This means that around ~16% of emails go to waste due to various deliverability issues. Even though this number might look small to some, it can have a significant effect on your ROI. This why doing an email deliverability [...]
![Preview image for: Email marketing audit [guide + step]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Faudit.png&w=3840&q=100)
Email marketing is a powerful tool to engage, nurture, and convert prospects. To maintain a high ROI in your email marketing campaigns, it’s important to continuously audit and analyse your email marketing strategy. What is an email marketing audit An email marketing audit is a step-by-step process of reviewing your email marketing procedures and strategy [...]
According to Statista, approximately 45% of all emails in 2023 were considered spam, and this number was as high as 80% in 2011. This number is the reason email blocklists exist. Not only do blocklists help reduce spam emails, but they also serve as a powerful tool in protecting users from phishing attacks and other malicious [...]
![Preview image for: Outlook’s new requirements for high‐volume senders [2025]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Foutlook.png&w=3840&q=100)
On April 2nd, 2025 Outlook announced a new set of rules for high-volume email senders (domains through which more than 5,000 emails are sent daily). This is being done by Outlook to protect its users and reduce spam emails. So if you are a high-volume sender and send email to Outlook (email addresses belonging to hotmail.com, live.com, outlook.com), [...]
It’s 2025 and every other business is either online or is trying to get online soon and with all this competition, it’s becoming even more important to stand out. While you might try to do many things to stay ahead of this competition, the only thing that will benefit you the most is validation from [...]
Content marketing, whether in the form of short videos or blogs, has been at the core of marketing for most businesses. It is not only effective but also cost-effective compared to alternatives such as performance marketing. While content marketing in general has many advantages, the primary issue here is distribution. Whether your content is in [...]