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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
It’s 2025 and every other business is either online or is trying to get online soon and with all this competition, it’s becoming even more important to stand out. While you might try to do many things to stay ahead of this competition, the only thing that will benefit you the most is validation from [...]
Content marketing, whether in the form of short videos or blogs, has been at the core of marketing for most businesses. It is not only effective but also cost-effective compared to alternatives such as performance marketing. While content marketing in general has many advantages, the primary issue here is distribution. Whether your content is in [...]
![Preview image for: Mailchimp update [no more automated email on free plan]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fmailchimp.png&w=3840&q=100)
If you are still using Mailchimp, you must have received an email from them saying, “We’re discontinuing our Classic Automation Builder on June 1, 2025.” At first, this might just look like a product update email, but if you read it carefully, you’ll understand that this is being done to stop free users from using email [...]
We’ve just launched two new ways to trigger automations in EmailOctopus, based on the dates you already store for your subscribers. When setting up a new automation you’ll see the option to trigger an automation using any date field in a subscriber’s profile, either as a specific date (i.e 2nd January 2026) or on an [...]
When it comes to email marketing, most people think of newsletters or those fancy marketing emails. However, the real strength of email marketing lies in automation. It’s a cost-effective way to keep your subscribers engaged, increase sales, and grow your business. Benefits of email automation Email automation is more than just a feature that allows [...]
Dark mode is a popular feature adopted by many email clients and has become an important consideration for email marketers when designing their email campaigns. Dark mode is a display setting that uses a darker colour palette to reduce eye strain and improve readability in low-light environments. It is particularly popular on mobile devices and [...]
For nonprofits, email is one of the most effective communication channels for building relationships with supporters and connecting with donors. With email, you can share your story with the people who support your mission while spreading your mission to a wider audience. But in order for nonprofits to achieve their goals with email, they need [...]
Email marketing is essential for most businesses. Moving email platforms can be difficult because it’s not often done and there aren’t any automated ways to do it. While this can be a tricky process, it is not impossible. The key is to create and follow a migration checklist to ensure every step is completed, reducing [...]
Although email marketing is more cost-effective than other channels, such as performance marketing, it can still be expensive for those just starting on a limited budget. The good news is that email marketing can be done with a very small budget, and in this article, you’ll learn how. Importance of email marketing Before getting into [...]
WiseOceans is on a mission to inspire ocean conservation through education, community engagement, and hands-on science. What started as a simple idea – helping people find careers in marine conservation – has grown into a global organisation running education programmes, conservation projects, and more. We spoke with Toni from WiseOceans to learn how they bring [...]
Klaviyo recently announced an automatic upgrade or downgrade for customers based on their “Active profiles” of subscribers. Some customers are pushed onto a bigger plan even though their list size stays the same, resulting in a big price bump. What’s “Active profiles”? An active profile in Klaviyo, is any profile/contact that can be emailed. There are [...]
Whether it’s iMessage, Slack, or Twitter, GIFs are everywhere. They’ve evolved into a unique way to express feelings without words. Many businesses have also started using them in their marketing emails to express emotions and add personality. But before you start delighting your contacts with dancing cats, let’s discuss the do’s, don’ts, and best practices [...]