Inside the inbox
Email tips, inspiration and insights from the team at EmailOctopus
Join those in the know
Get our monthly round-up of top email marketing tips delivered to your inbox
Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Email marketing is quite popular among SaaS and E-commerce businesses, but many other businesses, such as dental clinics, can also benefit from it, even without dedicated marketing teams. It’s an affordable strategy that dentists can use to improve their patient communication and increase recurring revenue.
Automation is very important for email marketing because it saves a lot of time with just a one-time setup. This is especially useful for businesses with limited staff. Automated emails also provide a better return on investment since they work on their own after being set up. Seeing the value of email automation, we recently [...]
Black Friday is almost here, and it’s one of the biggest shopping days of the year. Since Black Friday’s discounts and atmosphere encourage everyone to buy, most businesses wait for occasions like these to sell their goods and services to a large customer base. They use ads, social media, and email marketing to tell people [...]
![Preview image for: Halloween email examples and ideas [2025]](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fhalloween.png&w=3840&q=100)
Halloween is a major event for almost all businesses, and this year the NRF (National Retail Federation) predicts that Halloween spending will reach a record $13.1 billion. This makes it one of the biggest economic opportunities of the year, especially for businesses related to candy, costumes, gifts, and greeting cards. As an event, Halloween has [...]
Kit, which was formerly called ConvertKit, recently announced a price hike, and for many, it can be a significant amount. Let’s quickly go through the changes and see how this affects you and your email marketing journey. Kit price hike 2025 So the recent price hike mostly affects users who have a list size of [...]
MailerLite has long been a favourite email marketing tool because of its low prices and generous free plan. However, in 2025, this has changed, and many people are already feeling the impact. Previously, MailerLite’s free plan allowed up to 1,000 subscribers and 12,000 emails each month. Now, the free plan only lets you have 500 [...]
Lately, Reddit has seen a significant surge in visitors from search engines. This isn’t just a coincidence – it’s a reflection of changing user behaviour. Now, instead of just searching for “best perfume for men,” most people search for “best perfume for men Reddit.” People have started adding “Reddit” to their searches to find more [...]
If you subscribe to multiple email newsletters from non-profit organisations, you will notice that most of them still use simple text emails, sent either through mail-merge or by adding all recipients to BCC. This is partly because they do not know about email marketing tools, and also because most of these tools are very expensive. [...]
Customers often forget about a brand, or subscribers lose track of a newsletter if they haven’t interacted with them for a while. This happens a lot in today’s busy world full of distractions and many brands trying to catch their eye. There’s a saying, “Out of sight, out of mind.” If a brand isn’t regularly [...]
Whether you are a new or established business, having a set tone of voice is necessary to ensure your business has a consistent way of communicating. No matter if you’re posting a tweet, writing a blog, or answering customer questions, the way you communicate affects how people see and feel about your brand. In this [...]
While most people think that email marketing is mostly meant for internet-based businesses, like SaaS and e-commerce, the fact is that almost every business can benefit from email marketing. Email marketing has a proven track record with one of the highest ROIs. This is why even offline businesses like KFC and Dunkin’ Donuts still use [...]
We’re making a small change that’ll make a big difference to how you manage your subscribers. In July, we’re beginning rolling out a change to EmailOctopus where the Lists screen, within the dashboard, is replaced with a new Contacts page. This change isn’t just about a new name, it’s about making the platform simpler and [...]