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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Whether you're running a business or sending a newsletter, without an active email list you're going to struggle to reach customers / readers in cheap and effective ways. This is why it's important to start thinking of ways to build and grow your email list from the first day itself. Let's start by understanding why.
Discover the best ways to segment your email list by demographics, engagement, and purchase behaviour and learn how to send campaigns that get more opens, clicks, and conversions.
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Switching email platforms doesn't have to be complicated. Whether you're moving to EmailOctopus for more affordable pricing, a cleaner interface, or just a fresh start, this guide walks you through the full migration process – from exporting your Mailchimp data to sending your first campaign. You’ll be ready to send in under an hour, without a disruption to your subscribers.
If you're beginning your email marketing journey, all you need is a tool with a generous free plan. However, many “free” email marketing tools have drawbacks, like small sending limits or restrictions on email list size, or both.
A welcome email is the first email you send to a new subscriber or customer. It’s an excellent opportunity to make a good first impression, set expectations for future communications, and outline any actions you’d like the recipient to take. So, let’s explore some content ideas for crafting effective welcome emails and showcase some of [...]
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Mirka Hokkanen is a Finnish-American author, illustrator, printmaker and educator who runs a creative business spanning fine art prints, books, classes, and an online shop. With audiences ranging from art collectors to parents and educators, Mirka uses EmailOctopus to stay connected with them all, without letting email marketing take over her creative life. By keeping things simple, personal, and on her own terms, she consistently achieves open rates that most marketers can only dream of.
Learn how to use UTM parameters in your newsletters to track exactly what's working. Includes a step-by-step guide for EmailOctopus users.
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Looking for a Mailchimp alternative? We've compared 11 platforms to help you make the switch with confidence.
Emails landing in spam is probably the biggest nightmare for anyone who relies on email marketing to grow their business or communicate with customers and prospects. While most of the reasons behind this can be fixed with little investigation and effort, some cases do require extra attention. So let’s explore the common reasons behind emails [...]
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In email marketing, A/B testing is essential for improving campaign strategies and increasing engagement. By making different versions of an email with one change, marketers can learn more about their audience and increase conversion rates. Important things to test are subject lines, preview text, calls to action (CTAs), sender names, send times, and design elements. To get accurate results, use random groups, a sample size of at least 1,000 contacts, and test one change at a time. Carefully documenting results helps improve future campaigns, optimising your strategy for lasting success.
Tiger Tags, a small family-run name label brand, helps parents keep track of school uniforms, nursery items, and everyday essentials. Since launching in 2024, they’ve used EmailOctopus to connect with parents and schools at key points in the school calendar. By keeping campaigns clear and simple, they’ve built trust, strengthened relationships, and supported school fundraising – making school life a little easier for families.