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Email tips, inspiration and insights from the team at EmailOctopus
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Marketing has traditionally been considered a career path well suited to women. And it’s often been an industry where you’ll generally find a healthy ratio of women to men. Yet this gender diversity has not always translated to more public arenas. Like industry conferences and events. For a long time, speaking panels have been heavily [...]
Since the advent of digital marketing in the 1990s, men have dominated the arena. Google top digital marketing influencers and the majority of results will be men. Back in 2015, Moz analysed their Online Marketing Industry Survey and highlighted that women only accounted for, on average, 30% of the digital marketing workforce. And it’s not [...]
Marketing has long been considered a fairly gender balanced industry. The creativity and empathy required to persuade customers to buy products and services are traits that women are considered to possess in abundance. And yet something curious happens when you step into the world of industry conferences and events. Women are not found in such [...]
Marketing has been widely considered a welcoming industry for women. This year’s Email Geeks Survey Salary suggests that women are well-represented in director roles and earn healthy incomes for their expertise. Yet on the panels and stages of international industry conferences, the female species are not so well-represented. And in an effort to address this [...]
Sat in the audience of an email marketing industry conference and you may be forgiven for thinking it’s a male-dominated industry. The same could be said for even Googling ’email marketing experts’. You’ll find many male names in the results but not so many female names. In the past, the speaker panels and stages of [...]
Marketing has long been considered a fairly even playing field as far as the genders are concerned. In some cases, women make up nearly two thirds of the industry, especially in fields like Public Relations. But look on stage at marketing conferences and those numbers don’t seem to follow. Until recently, keynotes and speaker panels [...]
Since its inception over 16 years ago, Folksy has become the home of British craft. Artists and designers from all over the British Isles sell their handmade gifts and original artwork to an eager community of craft lovers. This community shares a genuine appreciation of local talent and the skill that goes into everything from [...]
The stages and speaking panels of email marketing conferences have long been a lonely place for women. Rewind a decade and there were just a few trailblazing women making a name for themselves as speakers. One of those women was industry veteran and email marketing expert, Jeanne Jennings. With a long and illustrious career, Jeanne [...]
Need to find a contact but don’t know their exact email address? Want to locate a group of contacts based on their subscription status or when they signed up? Well, good news! Our developers been working their not-so-little socks off the past few months to bring you an improved, more advanced contact search. After an [...]
We’re delighted to announce a new integration with Carrd. Carrd is a powerful yet easy-to-use platform which allows you to build landing pages in minutes. For only $9 a year, Carrd allows you to create over 20 individual landing pages using either their pre-designed templates or by creating your own, via their drag and drop [...]
Thanks to the support and loyalty of our customers, EmailOctopus has grown beyond our expectations since we launched in 2014. We’re amazed, humbled and delighted that over 30,000 organisations have signed up and used our service to send their emails. With growth comes change, and we’re always dedicated to innovating and improving. Something we’ve heard [...]
When you think about the typical intern experience, you probably think of a recent graduate making countless cups of coffee, being sent out on impossible errands and tasked with projects they’re not at all qualified for. Not at EmailOctopus! Working at such a dynamic and fast-growing digital start-up gives an intern the chance to truly [...]