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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
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![Preview image for: [Infographic] The anatomy of a successful welcome email](/_next/image?url=https%3A%2F%2Femailoctopus.com%2Fapi%2Fmedia%2Ffile%2FAnatomy-of-welcome-email-infographic-blog-featured-image.png&w=3840&q=100)
First impressions can make or break a relationship, a sale and even a business. It’s why the first interactions customers have with your brand are so important. As the saying goes, “you never get a second chance to make a first impression”. For email marketers, that means engaging with new subscribers the moment they sign [...]
In this digital era, social media is one of the most effective channels in building brand awareness. But why is that important? Because increasing brand awareness means gaining more exposure to potential customers. Which is why it’s the first step in the marketing funnel. After all, the more people that are aware of your product [...]
Bloggers come in all shapes and sizes. But today, we’re taking a look at finance bloggers. And how some of the best in the business greet new subscribers with a welcome email. So whether you’re a newbie blogger documenting your own personal finance journey. Or an established voice sharing money-saving and -making advice with your [...]
A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word “go”. Countless studies show that welcome emails drive higher open and click rates [...]
Milestone posts could be seen self-congratulatory. But they’re also a great opportunity to take a step back from the support emails, and the lines of code, to reflect on what we’ve achieved. And, more importantly, share some of those insights as we scale. In April 2017 we wrote our first milestone post, celebrating one billion [...]
You’ve been working hard to attract new website visitors, expand your mailing list and get people to donate, sign-up or volunteer. You’ve been using email marketing to increase engagement with people who have already expressed interest in your organisation. But how can you make the most of your mailing list? We’ve got the answer – [...]
You’ve got your food blog filled with delicious recipes. And you’ve been busy building your mailing list, successfully converting your website visitors into subscribers. Now it’s time to start developing your relationship with your new subscribers the second they sign up – when they’re most engaged and receptive to your message. It’s time you set [...]
When it comes to getting subscribers to take action, email marketing is often all about the art of persuasion. Whether it’s getting them to open your email with an enticing subject line or click on a link with a persuasive call-to-action. And this where an understanding of marketing psychology can really help. Knowing how consumers [...]
As a self-funded startup with a remote global team, we’ve learnt some valuable lessons on our journey. And through our SaaS startup mentoring programme, we want to share our knowledge with others like you in the same field. We invite anyone with a question about running or starting a SaaS company to schedule a call [...]
As marketers, it’s tempting to focus all of our efforts on the creative side of email – design, copywriting, images and effective CTAs. But there’s a hard fact that we often overlook – this all becomes worthless if our emails aren’t being delivered. According to an email deliverability benchmark report by Validity, the average inbox placement [...]
Founded in 1991 by Colin Hammond – an agoraphobia sufferer with a desire to help others like him, No Panic began as a local support group in Shropshire. The charity quickly grew to operate nation-wide with increasing interest from anxiety suffers across the Midlands and word-of-mouth recommendations that reached far across Britain. The 253 helpline [...]
The address you use to send emails to your contacts helps to identify your business as the sender. If you’re just starting out or you’re desperate to keep costs down, it can be tempting to send your campaigns from a free email address provided by Gmail, Hotmail or Yahoo. But this can have a detrimental [...]