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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Milestone posts could be seen self-congratulatory. But they’re also a great opportunity to take a step back from the support emails, and the lines of code, to reflect on what we’ve achieved. And, more importantly, share some of those insights as we scale. In April 2017 we wrote our first milestone post, celebrating one billion [...]
You’ve been working hard to attract new website visitors, expand your mailing list and get people to donate, sign-up or volunteer. You’ve been using email marketing to increase engagement with people who have already expressed interest in your organisation. But how can you make the most of your mailing list? We’ve got the answer – [...]
You’ve got your food blog filled with delicious recipes. And you’ve been busy building your mailing list, successfully converting your website visitors into subscribers. Now it’s time to start developing your relationship with your new subscribers the second they sign up – when they’re most engaged and receptive to your message. It’s time you set [...]
When it comes to getting subscribers to take action, email marketing is often all about the art of persuasion. Whether it’s getting them to open your email with an enticing subject line or click on a link with a persuasive call-to-action. And this where an understanding of marketing psychology can really help. Knowing how consumers [...]
As a self-funded startup with a remote global team, we’ve learnt some valuable lessons on our journey. And through our SaaS startup mentoring programme, we want to share our knowledge with others like you in the same field. We invite anyone with a question about running or starting a SaaS company to schedule a call [...]
As marketers, it’s tempting to focus all of our efforts on the creative side of email – design, copywriting, images and effective CTAs. But there’s a hard fact that we often overlook – this all becomes worthless if our emails aren’t being delivered. According to an email deliverability benchmark report by Validity, the average inbox placement [...]
Founded in 1991 by Colin Hammond – an agoraphobia sufferer with a desire to help others like him, No Panic began as a local support group in Shropshire. The charity quickly grew to operate nation-wide with increasing interest from anxiety suffers across the Midlands and word-of-mouth recommendations that reached far across Britain. The 253 helpline [...]
The address you use to send emails to your contacts helps to identify your business as the sender. If you’re just starting out or you’re desperate to keep costs down, it can be tempting to send your campaigns from a free email address provided by Gmail, Hotmail or Yahoo. But this can have a detrimental [...]
Email list cleaning (or email scrubbing, as it’s also known) is the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid. “Wait, did you just say, ‘removing subscribers from your mailing list’? Are you mad?!” We get [...]
The Coronavirus pandemic has pushed our national healthcare system to its limits and demanded a great deal of sacrifice from those working on the frontlines. But it’s also been a time when we’ve seen incredible acts of kindness that help support those most affected. Eliza and Rose, 13-year-old cousins, are doing just that. Last month, [...]
For your marketing messages to be truly effective, they need to reach the right people. And segmentation helps you achieve that. It’s the practice of dividing your audience into segments based on data, including demographics, preferences, behaviour and geography, and then speaking to each of those segments directly. It enables you to provide your audience [...]
Segmenting your email marketing list is one of the most effective ways to improve open rates, encourage more clicks and drive more conversions. Why? Because segmenting empowers you to send highly targeted emails to specific audiences within your mailing list. It gives you the power to deliver content that’s relevant to your customers. And relevancy [...]