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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
As if 2020 hasn’t been frightening enough, Halloween is just weeks away. And brands are gearing up for what has become one of our most popular holidays. It’s so popular, in fact, that’s it’s the fourth largest holiday shopping day for online retailers. Around 20% of ecommerce retail sales occur over Halloween weekend. And 40% [...]
The SaaS industry is booming globally. The cost of starting a SaaS company is declining. And demand for ever-more niche online solutions is increasing. Which means we’ve never had so much choice available to us. But how do you sift through all the tools on the market? How do you keep track of the latest [...]
Maintaining a good sender reputation is an ongoing battle. Thankfully, there are a number of weapons available in our arsenal. And, surprisingly, welcome emails are one of them. Now you may be forgiven for thinking that welcome emails are just a nice way to greet new subscribers. But they hold much more power than that. [...]
It’s a debate that has raged among email marketers for years – single vs double opt-in, which is best? And as with most things in life, there’s no definitive answer. Because it really depends on your long term strategy and what you need to achieve with your email marketing. Marketers are so divided by the [...]
Single opt-in (SOI) is the norm among email marketers and online brands. And for good reason. It gets more subscribers on to your list, quicker. And it’s a smoother and easier process for subscribers. Plus you don’t need to worry that you might lose subscribers during the sign up process. In the battle of single [...]
Despite our best efforts, our email campaigns don’t always perform as well as we’d like them to. We sometimes find ourselves struggling to keep our audience engaged. And watch in mild horror as our engagement metrics plummet. Or worse, we send email after email, only to discover we’re hitting the spam folder and not even [...]
There are thousands upon thousands of online services out there. Many of which are designed to help you get the absolute most out of your marketing. Whether that’s reaching new customers or finding out more about the ones you already have. Connecting all these different systems and getting them to talk to each other can [...]
When we first signed up to the UCL 2020 summer internship programme, we didn’t think it’d be a remote one. This was back in February when the full impact of Coronavirus and global lockdowns was just on the horizon. We’ve run internships in the past. And they’ve been the perfect opportunity to get our remote [...]
Being a graduating student is hard enough under normal circumstances. But during a global pandemic, it was even harder! So many opportunities for students and graduates have been postponed, cut or completely abandoned. But as a SaaS (Software as a Service) business with a remote team, EmailOctopus was in a perfect position to host a [...]
Case studies are nothing new. Businesses have long been using case studies to show what customers can do with their product or service, in a bid to attract more customers. In fact, what you’re reading now is essentially a customer case study. But in the age of social media, case studies have taken on a [...]
Zapier is the go-to tool for anyone wanting to automate repetitive tasks. And connect their web-based services to push data from one source to another. With the EmailOctopus integration, Zapier enables you to connect your email marketing platform with thousands of online applications, including Shopify, ClickFunnels, Facebook Lead Ads and much more. Through the Zapier [...]
Toggl Plan is the easy-to-use visual planning tool that helps teams get a visual overview of their work. Designed with speed and simplicity in mind, it helps keep everyone in the loop in just a few clicks, with a beautiful timeline & kanban board combination. What began as a bootstrapped side-project to support the time [...]