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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Single opt-in (SOI) is the norm among email marketers and online brands. And for good reason. It gets more subscribers on to your list, quicker. And it’s a smoother and easier process for subscribers. Plus you don’t need to worry that you might lose subscribers during the sign up process. In the battle of single [...]
Despite our best efforts, our email campaigns don’t always perform as well as we’d like them to. We sometimes find ourselves struggling to keep our audience engaged. And watch in mild horror as our engagement metrics plummet. Or worse, we send email after email, only to discover we’re hitting the spam folder and not even [...]
There are thousands upon thousands of online services out there. Many of which are designed to help you get the absolute most out of your marketing. Whether that’s reaching new customers or finding out more about the ones you already have. Connecting all these different systems and getting them to talk to each other can [...]
When we first signed up to the UCL 2020 summer internship programme, we didn’t think it’d be a remote one. This was back in February when the full impact of Coronavirus and global lockdowns was just on the horizon. We’ve run internships in the past. And they’ve been the perfect opportunity to get our remote [...]
Being a graduating student is hard enough under normal circumstances. But during a global pandemic, it was even harder! So many opportunities for students and graduates have been postponed, cut or completely abandoned. But as a SaaS (Software as a Service) business with a remote team, EmailOctopus was in a perfect position to host a [...]
Case studies are nothing new. Businesses have long been using case studies to show what customers can do with their product or service, in a bid to attract more customers. In fact, what you’re reading now is essentially a customer case study. But in the age of social media, case studies have taken on a [...]
Zapier is the go-to tool for anyone wanting to automate repetitive tasks. And connect their web-based services to push data from one source to another. With the EmailOctopus integration, Zapier enables you to connect your email marketing platform with thousands of online applications, including Shopify, ClickFunnels, Facebook Lead Ads and much more. Through the Zapier [...]
Toggl Plan is the easy-to-use visual planning tool that helps teams get a visual overview of their work. Designed with speed and simplicity in mind, it helps keep everyone in the loop in just a few clicks, with a beautiful timeline & kanban board combination. What began as a bootstrapped side-project to support the time [...]
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First impressions can make or break a relationship, a sale and even a business. It’s why the first interactions customers have with your brand are so important. As the saying goes, “you never get a second chance to make a first impression”. For email marketers, that means engaging with new subscribers the moment they sign [...]
In this digital era, social media is one of the most effective channels in building brand awareness. But why is that important? Because increasing brand awareness means gaining more exposure to potential customers. Which is why it’s the first step in the marketing funnel. After all, the more people that are aware of your product [...]
Bloggers come in all shapes and sizes. But today, we’re taking a look at finance bloggers. And how some of the best in the business greet new subscribers with a welcome email. So whether you’re a newbie blogger documenting your own personal finance journey. Or an established voice sharing money-saving and -making advice with your [...]
A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word “go”. Countless studies show that welcome emails drive higher open and click rates [...]