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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Maybe it’s the increasing costs, or the confusing dashboard that overwhelms you every time you want to send a campaign. Perhaps it’s the lack of 1-on-1 support or the realisation you’re paying for features you just don’t need or use. Whatever your reason for switching between email marketing platforms, the truth is that the move [...]
Every day, dozens of emails land in your subscribers’ inboxes. It’s not surprising that many of them will stop reading your emails, especially with so much competition from other brands. There are many reasons people stop engaging with the brands they subscribe to. The campaigns may not be relevant to them, they might have signed [...]
Email marketing is one of the most effective tools at the disposal of every marketer. With more than four billion email users worldwide in 2020, email is a big part of the lives of your target audience. And this number is set to grow to 4.6 billion by 2025. The importance of email marketing cannot [...]
Do you know how many emails are sent daily? 246 billion in 2019, according to Radicati’s estimates. Cookie-cutter variety emails can easily drown in that kind of noise. And it doesn’t matter how clever and impressive your email content is, it will never reach the right eyes if your email doesn’t get opened in the [...]
If used effectively, bulk emails are a great way to reach thousands of customers and prospects in a short amount of time. These types of campaigns allow marketers to promote their businesses, sell products, and develop relationships with ease. To see positive ROI from your bulk email campaigns, your emails need to land in the [...]
Are you the type of person who likes wearing PJs while working from home? Or would you rather ditch the pants during the workweek? Well, according to this email from AI copywriting service Phrasee, you can go without pants – as long as you stay in your seat during Zoom calls, of course. This email [...]
In March 2020, the copywriting community lost a giant: Clayton Makepeace. A year later, one of his mentees, the wonderful Carline Anglade-Cole, held a tribute in his honor. She invited dozens of Clayton’s collaborators — writers, marketers, and publishers — to give a short speech about the legendary copywriter. And to everyone’s surprise (and delight) [...]
There are plenty of ways to generate buzz for your new sales launch, from running ads on Google and social media, to incentivizing your affiliate network to do the promotion for you. But whatever your business model, one tactic you should absolutely be using is email marketing. While marketers have more tools and tactics at [...]
Since the advent of the internet and the rise of digital, marketing has become a whole lot more technical. As well as understanding the art of persuasion and behavioural economics, the modern day marketer also needs to know how to interpret data and understand how the technology used in marketing works. Thanks to digital channels, [...]
Who do you picture when you hear the word “developer”? If recent statistical demographics are anything to go by, you’ll likely be picturing a white man in his late thirties. But it’s 2021 and times are changing. More women are learning to code and tackling the male-dominated arena of software development. And more ethnicities are [...]
For International Women’s Day 2020, we kicked off a series of interviews with some of the most esteemed women in the email marketing industry. These women jumped on Zoom calls and played email ping pong with me to discuss gender equality at industry conferences events. And as some of these women’s varied expertise became apparent, [...]
Rewind to February 2020 and national lockdowns, social distancing and support bubbles were phrases and concepts alien to us all. That was soon going to change. But until the pandemic hit that first peak, phrases such as “gender equality” and “gender imbalance” were all too familiar to us. It was just weeks away from International [...]