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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Let’s face it – websites are time-consuming. From the technical setup to the design, and the fresh content needed to satisfy Google’s search algorithms, the thought of having to create a website is a daunting task for many of us. Especially for those who are just starting out with their business or side hustle. But [...]
A referral program incentivizes current customers and brand advocates to refer your brand to their family and friends to get rewards. These rewards or incentives may range from discounts and coupons to freebies. Sometimes all we need is a nudge from our friends to try something new, and this is why referral programs work. Word-of-mouth [...]
Email marketing is key to your businesses’ success. You can use email marketing to help increase brand awareness, nurture relationships, and establish your niche authority. To achieve success, though, you need to know how to write engaging newsletters. That’s why in this guide we’re looking at five newsletters written by companies that know how to [...]
When it comes to email marketing, getting people to subscribe to your list is just half the battle. You still have to find ways to get them to open, read, and act on your emails. This presents an endless cycle of challenges for bloggers, especially in today’s content-saturated world. So, what types of emails can [...]
Picture the scene – it’s a balmy British summer’s eve. You’re in the garden with friends and loved ones (following current social distancing guidelines, of course). The wine is flowing. And so is the conversation. One by one, three courses of restaurant-quality dishes are brought to your table. And you and your guests dine on [...]
Sometimes we all need a little inspiration – a little guidance on how to do something we’re trying to achieve. And if you’re currently looking for inspiration on how to create an email course as an irresistible lead magnet to grow your audience, well, you’re in the right place. Because here we’re tearing down four [...]
Selling a product or service to someone who doesn’t know you or trust your brand is hard. And if you’re relying on paid advertising to do the job for you, it can also be really expensive. When a potential customer first visits your website, they’re looking for signs that your business is trustworthy and good [...]
Whether you’re a blogger, ecommerce business owner, or B2B marketer, growing your email list is an important part of growing your business. Email marketing continues to be one of the most cost-effective ways of marketing your business, with an impressive ROI of $42 for every dollar spent on average. This can be even higher if [...]
Maybe it’s the increasing costs, or the confusing dashboard that overwhelms you every time you want to send a campaign. Perhaps it’s the lack of 1-on-1 support or the realisation you’re paying for features you just don’t need or use. Whatever your reason for switching between email marketing platforms, the truth is that the move [...]
Every day, dozens of emails land in your subscribers’ inboxes. It’s not surprising that many of them will stop reading your emails, especially with so much competition from other brands. There are many reasons people stop engaging with the brands they subscribe to. The campaigns may not be relevant to them, they might have signed [...]
Email marketing is one of the most effective tools at the disposal of every marketer. With more than four billion email users worldwide in 2020, email is a big part of the lives of your target audience. And this number is set to grow to 4.6 billion by 2025. The importance of email marketing cannot [...]
Do you know how many emails are sent daily? 246 billion in 2019, according to Radicati’s estimates. Cookie-cutter variety emails can easily drown in that kind of noise. And it doesn’t matter how clever and impressive your email content is, it will never reach the right eyes if your email doesn’t get opened in the [...]