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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
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You’ve started your first newsletter and got a few thousand subscribers on your list. Now it’s time to make some money and get your newsletter generating revenue. But how do you do that? Well, there are two ways you can monetise your newsletter: And in this article, we’re going to guide you through the first [...]
In today’s internet age, there has never been so much online content. Whether it’s images uploaded to Instagram or tweets posted on Twitter, the total amount of data uploaded and shared is mind-boggling. And somewhere in all that content, people are talking about brands. It might be a question on Reddit or a comment in [...]
For marketers, every industry comes with its unique challenges. Marketing a car is very different to marketing fast food, as one example. But what if you’re marketing something that only exists on a computer? Something that blurs the line between product and service? Well, that’s the unique challenge that SaaS marketers face. And to make [...]
Type “careers of the future” in your search bar and developers will appear in practically every list Google can throw at you. We’re now so reliant on computers that software developers, engineers and programmers have become some of the most sought-after roles in the tech industry. But in the past, building a career in this [...]
For many creators, newsletters are an intensely personal project. They’re a space to explore curiosities. A space to make sense of information and ideas. And a space to share knowledge. Whether that’s through curation of content. Or original writing. It’s what inspired Stevan Popovic to start Stockideas.club, a newsletter that brings together his research into [...]
Newsletters are having a moment. And in recent years, email has become fashionable again. But this time, it’s not big brands driving the trend. It’s individual creators. Creators who want to build a community. And deliver content to their audience, on their terms. It’s a growing trend in today’s passion economy. And Substack is accelerating [...]
Email is enjoying a renaissance. As people crave an alternative social network that’s more intimate, more private and more connected, email is the old that’s become new again. And it’s personalised newsletters that are answering the call. Whether it’s a curation of content and tools around a particular theme, or opinion-pieces on what’s happening in [...]
If you’re just starting out on your personal newsletter journey, growing your audience might be one of the biggest challenges you face. Word of mouth and contributions to online communities, such as Indie Hackers and Reddit, are a good place to start. But if you want to reach a wider audience, submitting your newsletter to [...]
As if 2020 hasn’t been frightening enough, Halloween is just weeks away. And brands are gearing up for what has become one of our most popular holidays. It’s so popular, in fact, that’s it’s the fourth largest holiday shopping day for online retailers. Around 20% of ecommerce retail sales occur over Halloween weekend. And 40% [...]
The SaaS industry is booming globally. The cost of starting a SaaS company is declining. And demand for ever-more niche online solutions is increasing. Which means we’ve never had so much choice available to us. But how do you sift through all the tools on the market? How do you keep track of the latest [...]
Maintaining a good sender reputation is an ongoing battle. Thankfully, there are a number of weapons available in our arsenal. And, surprisingly, welcome emails are one of them. Now you may be forgiven for thinking that welcome emails are just a nice way to greet new subscribers. But they hold much more power than that. [...]
It’s a debate that has raged among email marketers for years – single vs double opt-in, which is best? And as with most things in life, there’s no definitive answer. Because it really depends on your long term strategy and what you need to achieve with your email marketing. Marketers are so divided by the [...]