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Email tips, inspiration and insights from the team at EmailOctopus
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Since the advent of the internet and the rise of digital, marketing has become a whole lot more technical. As well as understanding the art of persuasion and behavioural economics, the modern day marketer also needs to know how to interpret data and understand how the technology used in marketing works. Thanks to digital channels, [...]
Who do you picture when you hear the word “developer”? If recent statistical demographics are anything to go by, you’ll likely be picturing a white man in his late thirties. But it’s 2021 and times are changing. More women are learning to code and tackling the male-dominated arena of software development. And more ethnicities are [...]
For International Women’s Day 2020, we kicked off a series of interviews with some of the most esteemed women in the email marketing industry. These women jumped on Zoom calls and played email ping pong with me to discuss gender equality at industry conferences events. And as some of these women’s varied expertise became apparent, [...]
Rewind to February 2020 and national lockdowns, social distancing and support bubbles were phrases and concepts alien to us all. That was soon going to change. But until the pandemic hit that first peak, phrases such as “gender equality” and “gender imbalance” were all too familiar to us. It was just weeks away from International [...]
Let’s rewind a year – it’s February 2020 and International Women’s Day is on the horizon. We decide there’s no better way to start our ‘Interview with Experts’ series than with Q&A sessions with some of the email marketing industry’s most trail-blazing women. It starts with conversations about the gender balance at industry conferences. And [...]
Since the rise of digital in the 1990s, marketing has become a broad field that encompasses everything from social media to SEO, branding to advertising. Within email marketing alone you’ll find specialisms that include copywriting and the more technical field of deliverability. But if, as we recently investigated, the stages and panels of email marketing [...]
Marketing has traditionally been considered a career path well suited to women. And it’s often been an industry where you’ll generally find a healthy ratio of women to men. Yet this gender diversity has not always translated to more public arenas. Like industry conferences and events. For a long time, speaking panels have been heavily [...]
Since the advent of digital marketing in the 1990s, men have dominated the arena. Google top digital marketing influencers and the majority of results will be men. Back in 2015, Moz analysed their Online Marketing Industry Survey and highlighted that women only accounted for, on average, 30% of the digital marketing workforce. And it’s not [...]
Marketing has long been considered a fairly gender balanced industry. The creativity and empathy required to persuade customers to buy products and services are traits that women are considered to possess in abundance. And yet something curious happens when you step into the world of industry conferences and events. Women are not found in such [...]
Marketing has been widely considered a welcoming industry for women. This year’s Email Geeks Survey Salary suggests that women are well-represented in director roles and earn healthy incomes for their expertise. Yet on the panels and stages of international industry conferences, the female species are not so well-represented. And in an effort to address this [...]
Sat in the audience of an email marketing industry conference and you may be forgiven for thinking it’s a male-dominated industry. The same could be said for even Googling ’email marketing experts’. You’ll find many male names in the results but not so many female names. In the past, the speaker panels and stages of [...]
Marketing has long been considered a fairly even playing field as far as the genders are concerned. In some cases, women make up nearly two thirds of the industry, especially in fields like Public Relations. But look on stage at marketing conferences and those numbers don’t seem to follow. Until recently, keynotes and speaker panels [...]