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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Email list cleaning (or email scrubbing, as it’s also known) is the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid. “Wait, did you just say, ‘removing subscribers from your mailing list’? Are you mad?!” We get [...]
The Coronavirus pandemic has pushed our national healthcare system to its limits and demanded a great deal of sacrifice from those working on the frontlines. But it’s also been a time when we’ve seen incredible acts of kindness that help support those most affected. Eliza and Rose, 13-year-old cousins, are doing just that. Last month, [...]
For your marketing messages to be truly effective, they need to reach the right people. And segmentation helps you achieve that. It’s the practice of dividing your audience into segments based on data, including demographics, preferences, behaviour and geography, and then speaking to each of those segments directly. It enables you to provide your audience [...]
Segmenting your email marketing list is one of the most effective ways to improve open rates, encourage more clicks and drive more conversions. Why? Because segmenting empowers you to send highly targeted emails to specific audiences within your mailing list. It gives you the power to deliver content that’s relevant to your customers. And relevancy [...]
Updated July 2021 If there’s one feature that our users have been clamouring for, it’s segmentation. And it’s now available – you can create segments using custom fields and campaign activity to manage your contacts in a more meaningful way. Simply sign in to your EmailOctopus dashboard, head to your Lists and you’ll see a [...]
Home to some of the world’s most ambitious entrepreneurs, Level39 supports fast-growth tech companies by connecting them to world-class customers, talent and infrastructure. What began as a simple idea back in 2013 has grown to a three-floor, 80,000 square foot community space in the heart of Canary Wharf, London. Level39 was built on the concepts [...]
Email marketing has become an integral part of almost every brand’s marketing strategy. In fact, reports from CMI reveal that almost 90% of marketers utilize email campaigns to nurture their audience. Not only is email a part of most marketers marketing strategy, 59% of marketers report that email is their most effective channel in terms [...]
April 1st is known around the world as a day of harmless pranks and jokes. Although no one knows for sure how it originated, April Fool’s Day has been celebrated around the world for several centuries. In more recent times, numerous brands have gotten involved with their own practical jokes or spoof ad campaigns. Take [...]
As we all adjust to the new normal that Coronavirus has forced upon us, we’re looking for ways to have fun and socialise while keeping our distance. Thankfully, entertainment is heading online and that includes a quintessentially British past time. The pub quiz. Except for now it’s virtual. No pub, but no problem. It’s been [...]
“Good design is good business”, said Thomas Watson Jr. back in the 1950s. Granted, he was talking about computers. Specifically IBM machines. But it’s a concept that applies to any industry where design is used. And email marketing is no different. Every email you send to your customers has been designed. Thought has gone into [...]
After months of worldwide lockdowns, working from home is no longer the novelty it once was. We’ve all had to adapt to a new normal and find a WFH routine that suits us as individuals. But as the boundaries between work life and home life become blurred and mental health continues to be a key [...]
Since the rise of digital in the 1990s, marketing has become a broad field that encompasses everything from social media to SEO, branding to advertising. Within email marketing alone you’ll find specialisms that include copywriting and the more technical field of deliverability. But if, as we recently investigated, the stages and panels of email marketing [...]