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Email tips, inspiration and insights from the team at EmailOctopus
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Updated July 2021 If there’s one feature that our users have been clamouring for, it’s segmentation. And it’s now available – you can create segments using custom fields and campaign activity to manage your contacts in a more meaningful way. Simply sign in to your EmailOctopus dashboard, head to your Lists and you’ll see a [...]
Home to some of the world’s most ambitious entrepreneurs, Level39 supports fast-growth tech companies by connecting them to world-class customers, talent and infrastructure. What began as a simple idea back in 2013 has grown to a three-floor, 80,000 square foot community space in the heart of Canary Wharf, London. Level39 was built on the concepts [...]
Email marketing has become an integral part of almost every brand’s marketing strategy. In fact, reports from CMI reveal that almost 90% of marketers utilize email campaigns to nurture their audience. Not only is email a part of most marketers marketing strategy, 59% of marketers report that email is their most effective channel in terms [...]
April 1st is known around the world as a day of harmless pranks and jokes. Although no one knows for sure how it originated, April Fool’s Day has been celebrated around the world for several centuries. In more recent times, numerous brands have gotten involved with their own practical jokes or spoof ad campaigns. Take [...]
As we all adjust to the new normal that Coronavirus has forced upon us, we’re looking for ways to have fun and socialise while keeping our distance. Thankfully, entertainment is heading online and that includes a quintessentially British past time. The pub quiz. Except for now it’s virtual. No pub, but no problem. It’s been [...]
“Good design is good business”, said Thomas Watson Jr. back in the 1950s. Granted, he was talking about computers. Specifically IBM machines. But it’s a concept that applies to any industry where design is used. And email marketing is no different. Every email you send to your customers has been designed. Thought has gone into [...]
After months of worldwide lockdowns, working from home is no longer the novelty it once was. We’ve all had to adapt to a new normal and find a WFH routine that suits us as individuals. But as the boundaries between work life and home life become blurred and mental health continues to be a key [...]
Since the rise of digital in the 1990s, marketing has become a broad field that encompasses everything from social media to SEO, branding to advertising. Within email marketing alone you’ll find specialisms that include copywriting and the more technical field of deliverability. But if, as we recently investigated, the stages and panels of email marketing [...]
Marketing has traditionally been considered a career path well suited to women. And it’s often been an industry where you’ll generally find a healthy ratio of women to men. Yet this gender diversity has not always translated to more public arenas. Like industry conferences and events. For a long time, speaking panels have been heavily [...]
Since the advent of digital marketing in the 1990s, men have dominated the arena. Google top digital marketing influencers and the majority of results will be men. Back in 2015, Moz analysed their Online Marketing Industry Survey and highlighted that women only accounted for, on average, 30% of the digital marketing workforce. And it’s not [...]
Marketing has long been considered a fairly gender balanced industry. The creativity and empathy required to persuade customers to buy products and services are traits that women are considered to possess in abundance. And yet something curious happens when you step into the world of industry conferences and events. Women are not found in such [...]
Marketing has been widely considered a welcoming industry for women. This year’s Email Geeks Survey Salary suggests that women are well-represented in director roles and earn healthy incomes for their expertise. Yet on the panels and stages of international industry conferences, the female species are not so well-represented. And in an effort to address this [...]